Director, Demand Generation & ABM

Job description

We are looking for an ambitious and results-driven Director, Demand Generation & ABM to join our growing team. This role, with a focus on building and leading the programs and people that translate Albert's category narrative into measurable pipeline and revenue, will play a key part in driving successful outcomes for Albert's most strategically important growth initiatives. If you are passionate about cutting-edge technology and thrive in a fast-paced, mission-driven environment, we want to hear from you. What you'll do Strategy & Delivery Own marketing-sourced and marketing-influenced pipeline targets; define and execute the channel and program mix required to hit quarterly and annual pipeline goals across a defined set of 220 high-value enterprise accounts. Build and lead Albert's ABM approach from the ground up — including account segmentation, tiering, and play design — across paid, email, events, and executive engagement programs. Set the integrated marketing strategy that connects demand generation, web, SEO/GEO, and events into a single, coherent pipeline engine; ensure every channel and program is tied to measurable revenue outcomes. Define Albert's organic and generative engine optimization strategy, positioning the company to capture intent and authority in a category it is actively defining. Execution & Collaboration Personally own and execute demand generation and ABM programs across LinkedIn, retargeting, outbound email alignment, and content-driven executive engagement. Lead, develop, and hold accountable a small team of direct reports responsible for web performance, SEO/GEO, and field and executive events. Partner with sales leadership and SDRs on target account selection, outreach sequencing, and conversion strategy from initial engagement through to qualified pipeline. Work with marketing operations to define attribution models, build pipeline reporting, and continuously test and optimize for funnel efficiency. Orchestrate a cross-functional pod spanning product marketing, content, marketing operations, and design — driving alignment and accountability toward shared pipeline goals. Leadership & Impact Build and develop a high-performing small team; set clear expectations, create growth paths, and ensure delivery quality across web, SEO/GEO, and events without requiring constant oversight. Define what pipeline success looks like beyond MQLs; set the measurement standard for the full function and hold the system accountable to revenue outcomes. Operate as Albert's internal authority on demand generation strategy and integrated marketing, shaping how the company scales pipeline as it defines a new category in AI-native scientific software. Represent the marketing function in cross-functional planning conversations with sales leadership, product, and executive stakeholders. You will have 10+ years of experience in B2B demand generation, growth marketing, or integrated marketing roles, with a demonstrable track record of owning or directly influencing pipeline targets. Proven experience leading and developing direct reports — building a team's capability and holding it accountable to outcomes, not just activities. Background in SaaS or B2B technology required; experience in life sciences, scientific software, or enterprise R&D preferred. Proven ability to build demand programs from scratch in a high-growth or early-stage environment — not only optimizing existing infrastructure. Hands-on experience with ABM platforms such as 6sense or Demandbase, as well as paid media execution across LinkedIn and retargeting channels. Working knowledge of SEO and GEO strategy in a B2B context — understanding how organic and AI-driven search shapes buyer awareness and category authority. Experience owning or overseeing field and executive event programs as pipeline-generating channels, not just brand activities. Strong track record partnering with sales teams and SDRs on target account strategy, outreach sequencing, and MQL-to-SQL conversion improvement. Ability to think in systems — how channels connect, how accounts move through stages, and how to turn engagement into revenue — combined with the willingness to execute directly when needed. Excellent written and verbal communication skills; able to engage with technical and non-technical audiences including sales leadership and executive stakeholders. Collaborative mindset with the ability to drive outcomes through cross-functional pods and direct reports across time zones. Key competencies Systems Thinking: Designs and manages how channels, teams, and programs connect into a unified pipeline engine; sees the full funnel and leads others toward it. Grit: Builds programs from scratch and drives toward revenue outcomes without requiring an established infrastructure; does not wait for perfect conditions. Leadership: Develops direct reports deliberately, sets clear expectations, and drives cross-functional pod accountability without direct authority over every contributor. Collaboration: Works effectively across sales, product marketing, content, and operations; achieves outcomes through influence as much as through ownership. Adaptability: Moves fluidly between strategic planning and hands-on execution; adjusts approach as the category, buyer, and company evolve. Innovator: Brings fresh approaches to demand generation and organic discovery in a category that is still being defined; comfortable building where no playbook exists. Why Albert? We have a huge impact. Albert is a growing team with a global reach. We're building toward a future where discovery feels like exploration, not administration. Where chemists can pursue their most ambitious ideas without friction. We love our global team. Albert's home-base is in the California Bay Area, but we have multiple offices and employees sprinkled around the globe: India, Germany and Japan. In fact, over 50% of our employees work outside of California. An international hybrid culture is in our DNA. We care about you. Albert works hard to create a positive environment for our employees, and we think your life outside of work is important too. We work hard and we play hard. We value diversity. Growing and maintaining our inclusive and diverse team matters to us. We are committed to being a company where our employees feel comfortable bringing their authentic selves to work and have the ability to be successful every day. We're always looking for humble, sharp, and creative folks to join the Albert team. If you think you might be a fit, please apply. Albert helps chemists change the world by building technology that understands how they work. As chemists ourselves, we know what it’s like when software doesn’t work the way you do — stuck with systems built by people who never spent a day at the bench. That’s why we created Albert OS, the first AI-native operating system for materials science, designed to remove every obstacle between curiosity and discovery.