Director, Digital Acquisition and Growth Strategy

Job description

There are NO limits to your career: come shape the future and be part of a truly unique global culture at OutSystems! Job Description Title: Director, Digital Activation, Strategy and Operations (DASO) Department: Global Growth Marketing Reports To: Senior Director, Global Campaigns and Digital Location: Remote / Hybrid About the Role OutSystems is seeking a strategic, data-driven, and forward-thinking Director, Digital Activation, Strategy and Operations (DASO) to lead a pivotal functional pillar within our Global Growth Marketing organization. In this role, you will serve as the central analytics, reporting, and optimization authority for the entire Global Campaigns and Digital function - upleveling our measurement frameworks, account-based funnel insights, and growth strategy. You will also directly own our organic search and Answer Engine Optimization (AEO) strategy, programmatic content syndication programs, paid third-party channels, and lifecycle email governance. Working alongside established channel leaders and specialized agency partners, you will provide strategic media capital governance, cross-channel orchestration, and operational alignment to maximize pipeline velocity and capital efficiency across our global growth engine. Key Responsibilities 1. Growth Measurement, Analytics & Account Funnel Strategy Growth Analytics Authority: Serve as the strategic measurement lead for the entire Global Growth Marketing organization, designing, standardizing, and evolving cross-functional performance frameworks. Account-Based Funnel Metrics: Track, analyze, and optimize full-funnel account progression metrics (Target Account engagement, MQL/SQL velocity, pipeline creation, and closed-won revenue impact). Executive Dashboarding: Build, maintain, and uplevel performance reporting dashboards using GA4 , CRM platforms, and internal BI tools to translate complex datasets into actionable growth recommendations for executive leadership. Cross-Channel Optimization: Identify growth bottlenecks and conversion drop-offs across channels, driving data-informed recommendations to improve overall marketing productivity. 2. SEO & Answer Engine Optimization (AEO) Strategy AEO & Generative AI Search Ownership: Own OutSystems’ visibility and positioning across emerging AI answer engines (e.g., ChatGPT, Perplexity, Gemini, Claude), directing prompt optimization, content discovery, and brand authority strategies. Traditional SEO Leadership: Guide enterprise organic search strategy, technical site architecture health, and keyword taxonomy to drive high-intent organic acquisition. Team & Agency Leadership: Directly manage in-house search specialists, specialized external AEO strategists, and enterprise agency partners. Search Intelligence Stack: Drive strategy and operational adoption across search intelligence platforms (e.g., Ahrefs , BrightEdge , Profound , Google Search Console ). 3. Programmatic Content Syndication & Email Governance Content Syndication Programs: Own strategy, vendor selection, budget allocation, and ROI for programmatic content syndication platforms, paid email sponsorships, and paid webinar programs. Lead Quality & Ingestion: Standardize lead validation, target account match rates, and automated ingestion workflows for syndicated lead sources to maximize sales acceptance and conversion. Lifecycle Email Governance: Establish global email governance protocols across growth campaigns to maintain domain health, optimize deliverability, and maximize database engagement. 4. Strategic Activation & Media Capital Governance Team Leadership: Build and mentor a high-performing DASO team, fostering an operational culture rooted in data rigor, experimentation, and cross-functional collaboration. Media Capital Governance: Provide strategic portfolio oversight, budget governance, and high-level allocation direction across performance media channels. Cross-Functional Orchestration: Partner closely with internal channel leads (e.g., Performance Media, Lifecycle, Field Marketing) and global agency networks to align acquisition strategies with overall company revenue targets. What We’re Looking For Experience: 8–10+ years of progressive leadership experience in digital growth marketing, marketing operations, or strategy within Enterprise B2B SaaS. Analytics & Funnel Mastery: Proven track record as an analytics authority for growth teams, with deep expertise in GA4, CRM/BI platforms, and account-based funnel metrics (target account engagement, pipeline velocity, MQL/SQL progression). Search & AEO Vision: Expertise in modern enterprise SEO combined with a proactive strategy for Answer Engine Optimization (AEO) and generative AI discovery. Syndication & Programmatic Expertise: Demonstrated success managing programmatic content syndication platforms, third-party vendor relationships, and database governance. Strategic Leadership: Low-ego, highly structured leader capable of managing specialized teams and external agency partners while providing elevated strategic governance to mature channel functions. Communication: Ability to distill complex performance data into clear, compelling growth narratives for senior executives and cross-functional partners. Salary Determination: Our salary range is based on industry standards, company performance, and market conditions. We offer competitive compensation packages to attract and retain top talent. In determining salary ranges, we consider factors such as Market Research: Industry reports, salary surveys, and online salary databases Company Performance: Financial performance, revenue growth, and budget allocation Job Requirements: Skills, experience, and qualifications necessary for the role Geographic Location: Cost of living, market conditions, and industry standards in our region $183,000 - $222,000 Base Salary More about OutSystems OutSystems is a leading AI Development Platform built for the enterprise. Global organizations trust OutSystems to rapidly build mission-critical apps and agents, modernize legacy processes with agentic systems, and govern their entire AI portfolio across complex regulatory environments, all on one unified platform. As the future becomes agentic, our customers need us now more than ever. While AI has opened the door to extraordinary possibilities, most large organizations find themselves stuck on one side of the "enterprise gap" because AI by itself doesn't solve their complex use cases and business challenges. OutSystems bridges the "enterprise gap" by combining the speed of generative AI with a deterministic, enterprise-grade framework. We provide the tools for teams of any size to deliver high-quality, reliable AI solutions that drive real business impact. We are looking for passionate, talented, and motivated people to join us as we empower organizations to build, deploy, and scale the next generation of enterprise software. While we are leading the charge into the agentic era, our mission is broader: we are the platform enterprise leaders trust to evolve their entire business, accelerating innovation through secure, governed human-AI collaboration. OutSystems is a global company, with more than 900k developer community members, 1,700 employees, more than 600 partners, and thousands of active customers in over 75 countries and across 21 industries. Founded in 2001, OutSystems now has offices in the United States, United Kingdom, the Netherlands, Portugal, Germany, the UAE, Japan, Hong Kong, Malaysia, Australia, India, and Singapore, and includes a thriving, worldwide community of remote employees. Our customers are some of the world's most recognizable brands across diverse industries— such as Toyota, Heineken, Bosch, KeyBank, and UCLA—who trust OutSystems to deliver ROI and transformational impact. Consistently recognized as a leader by top analyst firms Gartner, IDC and Forrester, OutSystems continues to shape the future of enterprise software development in the agentic era. We are proud to be named a leader in more than 100 categories on G2, including #1 in Customer Satisfaction in Enterprise Low Code Development, and most recently as a leader in AI Agent Building in the G2 Spring 2026 Reports. Working at OutSystems Our culture is built on our core values of Trust, Customer Success, Innovation, and Alignment. We operate as one global OutSystems team, taking ownership to pursue our vision of being the AI platform enterprise leaders trust to build, secure, and evolve their most critical applications and systems. What do we have to offer you? A company at the vanguard of the agentic revolution, where we don’t just react to AI innovation—we architect it. Joining OutSystems means stepping onto a high-growth rocket ship that combines the fearless agility of a startup with the sophisticated, global foundation of an enterprise powerhouse. Real growth opportunities. We don't just talk about development; we invest in it through structured programs designed to scale your expertise. Whether you are aiming for vertical progression, exploring lateral moves into new domains, or mastering specialized AI skills through our Professional Development Fund and Internal Mobility Program, we provide the resources to get you there. A global collective of world-class talent, where you’ll collaborate with enterprise software legends and sought-after thought leaders. At OutSystems, our industry experts aren't just visionaries—they are accessible, approachable mentors who are deeply invested in your growth as we architect the agentic future together. OutSystems nurtures an inclusive culture where talented individuals from all backgrounds are empowered to learn, experiment and make an impact. . We believe that driving our next phase of growth requires the radical creativity that only comes from diverse perspectives. We are committed to building a team as global and diverse as the organizations we serve, ensuring every individual can perform to their full potential. As an equal opportunity employer, all qualified applicants receive equal consideration regardless of race, origin, religion, sex, sexual orientation, gender identity, disability, veteran status, or any other protected status.