Director, Digital Marketing

Job description

Get to Know Us Horizon3 is a fast-growing, remote cybersecurity company dedicated to the mission of enabling organizations to proactively find and fix and verify exploitable attack vectors before criminals exploit them. Our flagship product, the NodeZeroTM platform, delivers production-safe autonomous pentests and other key assessment operations that scale across the largest internal, external, cloud, and hybrid cloud environments. NodeZero has been adopted by organizations of all sizes, from small educational institutions to government agencies and Global 100 enterprises. It is used by ITOps/SecOps teams, consulting pentesters, and MSSPs and MSPs. We are a fusion of former U.S. Special Operations cyber operators, startup engineers, and formerly frustrated cybersecurity practitioners. We're committed to helping solve our common security problems: ineffective security tools, false positives resulting in alert fatigue, blind spots, "checkbox” security culture, cybersecurity skills shortage, and the long lead time and expense of hiring outside consultants. Collectively, we are a team of learn it alls, committed to a culture of respect, collaboration, ownership, and results. What You’ll Do We are seeking a Director of Digital Marketing to own every digital surface a buyer touches before sales does: paid media, the website, conversion optimization, and the digital layer of our competitive campaigns. Horizon3 http://Horizon3.ai already runs an efficient digital channel, but the programs underneath it need structural work and our website currently inventories the platform instead of converting on it. This role is accountable for turning digital from a traffic engine into a pipeline multiplier. This is strictly a high-impact Demand Generation and Web Traffic/Conversion leadership role, focused on performance marketing channels and front-end optimization. Core database management, Salesforce CRM operations, backend integrations, and systems infrastructure are fully owned by our dedicated Marketing Operations function, allowing you to focus entirely on demand capture, website strategy, digital execution, and organic conversion channels. This is a builder’s role with a real budget, strong validation and proof points to work with, and a lean team that expects the leader to be in the mechanics, not above them. Success is measured strictly by pipeline sourced and influenced, cost per opportunity, and web conversion rate, not superficial traffic or impressions. - Own Paid Media Channels End to End: Manage paid search, paid social, and display channels, including overall strategy, campaign architecture, bidding strategies, and performance. Maintain a strict focus on cost per opportunity as the primary efficiency metric. - Optimize Campaign Structures: Rebuild campaign structures to map spend directly to buying intent and high-value target accounts. Restore clean signal to automated bidding algorithms and ruthlessly eliminate zero-conversion spend. - Drive LinkedIn Account Progression: Operate LinkedIn as an enterprise conversion, intent-driven, and account progression channel rather than a passive brand amplification tool. - Orchestrate Digital ABM Ad Plays: Design and execute Account-Based Marketing (ABM) ad campaigns across performance channels (LinkedIn, targeted display, IP-based ad platforms) to provide digital air cover for outbound sales and SDR motions. - Own the Web Conversion Asset: Take complete ownership of the website as a conversion vehicle, driving its front-end architecture, mobile responsiveness, page speed, and post-launch feature roadmap. Partner with brand, design, and product marketing to move high-impact validation, product proof, and interactive assessments above the fold on every page. - Manage Conversion Rate Optimization (CRO): Lead CRO efforts end to end by establishing and maintaining a structured testing program with a rigorous, hypothesis-driven backlog that continuously optimizes the user path from high-intent digital traffic to converted opportunity. - Pioneer Search and Answer-Engine Optimization (SEO/AEO): Own SEO and organic discoverability. Build prominence for non-branded, high-commercial-intent search queries. Optimize content structure and technical SEO metadata to ensure Horizon3 http://Horizon3.ai’s platform evidence surfaces organically in traditional search and AI answer engines. Standardize and measure "share of answer" against a key prompt framework. - Refine Website Traffic Mix: Shift the organic traffic mix away from low-commercial-value or branded search terms toward high-converting landing pages, establishing non-branded, intent-focused keyword visibility as a standard rule. - Scale with Agencies & Vendors: Source, vet, and actively manage specialized external digital agencies, contractors, and freelancers (e.g., SEO consultants, front-end developers, graphic designers, CRO copywriters) to maximize execution velocity without growing fixed team headcount. - Execute Competitive Digital Campaigns: Lead the digital campaign execution of competitive and category campaigns in close alignment with product marketing. Lead with NodeZero’s proven performance, ensuring campaigns strictly focus on our scale and proof without making specific competitor product claims. - Deliver Digital Air Cover: Partner with field and vertical marketing to build targeted digital air cover campaigns that run in advance of field events, dinners, and executive campaigns to ensure marketing motions do not start cold. - Manage Web Tracking Governance: Oversee cookie policies, consent banners, and web tracking mechanisms to ensure complete compliance with global data privacy regulations (GDPR, CCPA, etc.) on all public-facing web surfaces. - Drive Pipeline & Marginal ROI: Ensure digital contribution directly translates to pipeline sourced and influenced. Close front-end digital attribution tracking gaps (e.g., proper UTM hygiene, form tracking, self-reported attribution fields) to keep opportunity ARR accurately tracked. Apply a marginal ROI mindset to every spend decision, evaluating and defending the yield of each incremental dollar. - Eliminate Vanity Metrics: Retire superficial metrics from core digital reporting. Evaluate marketing spend based on what the next dollar returns in opportunity value, not historical channel averages. As a Manager, You Will: - Recruit & Onboard: Attract, hire, and onboard highly skilled specialists to support demand and web objectives. - Coach & Equip: Provide active mentorship, hands-on professional coaching, and modern tools to empower your team. - Retain High Performers: Recognize high contributors and create structured professional development and retention plans. - Lead Horizontally: Collaborate seamlessly with peer marketing managers and senior leaders across the organization. What You’ll Bring - 8+ years of experience in B2B digital marketing or demand generation, ideally within a high-growth B2B SaaS environment characterized by a long, multi-stakeholder enterprise sales cycle. - 3+ years of experience directly leading, mentoring, and developing a digital marketing or performance team. - Proven ownership of paid media at scale (search, social, display) with demonstrated success measured on pipeline and cost per opportunity, rather than clicks, traffic, or lead volume. - Hands-on depth in paid search and paid social platform mechanics, including manual bid management and automated bidding algorithm steering. - Website ownership experience spanning technical performance, mobile optimization, conversion flows, and overall strategy, going far beyond simple content updates. - A real conversion rate optimization (CRO) track record, with a robust A/B testing methodology and structured prioritization framework that you can explain in depth. - Demonstrated SEO and AEO results on non-branded, high-intent commercial keywords, including content planning, technical optimizations, and gaining visibility within AI search and chat interfaces. - Strong experience vetting and managing third-party digital agencies, web developers, or freelance contractors to accelerate execution velocity. - Fluency in marginal ROI, customer acquisition cost (CAC), and pipeline mathematics, with the discipline to confidently present and defend budgets to finance and executive leadership. - Bachelor’s degree in Marketing, Business, or a related field, or equivalent practical industry experience. What Sets You Apart? - A background in cybersecurity, developer tools, or highly technical enterprise B2B SaaS domains. - Hands-on WordPress (or Webflow) build, architecture, staging, and administrative experience. - Deep familiarity with advanced person-level or account-level ABM targeting and programmatic advertising. - Familiarity with setting up advanced front-end campaign tracking, multi-touch digital attribution models, or UTM structures where they did not previously exist. Travel Required This position may require up to 10% of business travel to be successful. Perks of Horizon3 - Inclusive Team: We value diversity and promote an inclusive culture where everyone can thrive. - Growth Opportunities: Be part of a dynamic and growing team with numerous career development opportunities. - Innovative Culture: Work in a collaborative environment that encourages creativity and out-of-the-box thinking. - Hybrid & Remote Work: We embrace a mix of remote and hybrid work models depending on role and location, including our Chicago office, where some roles require regular in-office presence. - Competitive Compensation: We offer competitive salary, equity and benefits. Our benefits include health, vision & dental insurance for you and your family, a flexible vacation policy, and generous parental leave. Compensation and Values At Horizon3, we believe that our people are our greatest asset, and our compensation philosophy reflects this core value. We are committed to fostering an environment where all employees feel valued, respected, and rewarded for their contributions. Our compensation structure is designed to be fair, competitive, and transparent, ensuring that every team member is recognized and compensated equitably across roles, levels, and locations. In accordance with various State’s transparency regulations, we provide the following salary range information for this position: - Base salary range: $$211,500 - $$235,000 annually.. The exact salary will be determined based on the selected candidate’s location, qualifications, experience, and relevant skills. - Additional compensation: All full-time roles are eligible for an equity package in the form of stock options. You Belong Here Horizon3 is not just an equal opportunity employer - we are a community that values diversity, equity, and inclusion as fundamental principles of our culture and success. We are dedicated to fostering a workplace where everyone feels welcome and respected, regardless of race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, hair length or any other legally protected status by law. Our commitment to diversity and inclusion means we strive to attract, develop, and retain a workforce that reflects the varied communities we serve. We believe that diverse perspectives drive innovation and strengthen our ability to create cutting-edge cybersecurity solutions. At Horizon3, every team member is valued and supported in an environment that encourages personal and professional growth. We welcome candidates from all backgrounds and experiences, and we encourage all qualified individuals to apply. Come be a part of Horizon3, where your unique contributions are recognized, and your potential is limitless. Other Duties Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities, and activities may change at any time with or without notice. Application Note In any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.