Director, Events & Experiential Marketing

Job description

# **Sr. Mgr/Director, Events & Experiential Marketing** ## **About Pixability** Pixability is the leading AI-driven technology company empowering the world’s largest brands and their agencies to maximize the value of their advertising, organic and creator strategies on YouTube. Leveraging its proprietary technology platform and data, Pixability makes every video impression more meaningful by identifying contextually relevant, brand suitable channels and maximizing cost efficient outcomes. ## **The Opportunity** We're looking for a highly strategic, creative, and execution-focused events leader to build and scale Pixability's global events program. This role sits at the intersection of marketing and sales. You'll be responsible for creating memorable experiences that deepen relationships with existing clients, introduce Pixability to prospective customers, and generate meaningful pipeline opportunities. This role will own our event strategy—from intimate executive dinners and thought leadership lunches to unique entertainment experiences, customer networking events, and major industry sponsorships. You'll work closely with Sales, Marketing, Customer Success, Partnerships, and Executive Leadership to ensure every event delivers measurable business impact. This role oversees event strategy and execution across both the United States and the Europe but the role will be based in the U.S. ## **What You'll Do** ### **Own Pixability's Custom Event Strategy** - Develop and execute a year-round calendar of high-impact client and prospect events. - Create experiences that reflect the Pixability brand and strengthen relationships with senior marketers at agencies and brands. - Produce a variety of event formats including: - Executive dinners - Thought leadership lunches and breakfasts - Roundtable discussions - Sporting events - Concerts and entertainment experiences - VIP hospitality - Customer appreciation events - Exclusive networking experiences - Partner with Sales to identify target attendees and maximize customer and prospect engagement. - Build repeatable event playbooks while continually introducing fresh ideas and experiences. ### **Lead Industry Event Strategy** - Own Pixability's annual industry event calendar worldwide. - Evaluate sponsorship opportunities and recommend where Pixability should—and shouldn't—invest. - Develop business cases for event investments based on strategic value, audience quality, pipeline potential, and ROI. - Negotiate sponsorship packages and vendor agreements. - Ensure every sponsorship has a clear plan for driving meetings, executive engagement, and measurable business outcomes. ### **Maximize Sales Impact** - Partner closely with Sales leadership to ensure events support pipeline generation and account growth. - Build pre-event outreach strategies that drive qualified meetings. - Coordinate attendee lists, executive schedules, and customer invitations. - Develop post-event follow-up plans that convert engagement into opportunities. - Track and report on key metrics including attendance, meetings generated, influenced pipeline, and ROI. ### **Deliver Exceptional Experiences** - Own all aspects of event planning and execution including: - Venue sourcing - Vendor management - Budget management - Production - Catering - Entertainment - Guest experience - Registration - Logistics - On-site execution - Work with Marketing to develop event branding, messaging, invitations, and promotional materials. - Ensure every event reflects Pixability's high standards and premium brand. ### **Measure Success** - Define KPIs for both custom events and sponsored events. - Track event performance and continually optimize the program. - Present regular reporting and recommendations to executive leadership. - Manage event budgets responsibly while maximizing return on investment. ## **What We're Looking For** - 7+ years of experience in B2B events, experiential marketing, field marketing, or event strategy, preferably for the advertising industry - Experience producing executive-level customer events for enterprise audiences. - Strong understanding of how events contribute to pipeline generation and revenue growth. - Experience managing sponsorships at major industry conferences and events. - Exceptional project management and organizational skills. - Excellent negotiation and vendor management experience. - Strong communication and stakeholder management skills. - Ability to work effectively with senior executives, sales leaders, and external partners. - Comfortable managing multiple complex projects simultaneously. - Willingness to travel domestically and internationally as needed. ## **Success in This Role** After your first year, you will have: - Built a best-in-class events program that is recognized internally and externally. - Created memorable experiences that strengthen Pixability's relationships with agencies and brands. - Established a thoughtful, ROI-driven sponsorship strategy for major industry events. - Become a trusted partner to the Sales organization by consistently helping generate executive meetings and qualified pipeline. - Developed clear measurement frameworks demonstrating the business impact of Pixability's event investments. This is an ideal opportunity for someone who loves creating exceptional experiences but is equally passionate about driving measurable business results. We're looking for someone who thinks like a marketer, plans like a producer, and partners like a salesperson. *The pay range for this role is $130,000 - 160,000 total compensation. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor.* ***Pixability does not accept/pay fees for unsolicited resumes from third party agencies/vendors.*** **As part of our dedication to the diversity of our workforce, Pixability is committed to Equal Employment Opportunity without regard for race, ethnicity, gender, protected veteran status, disability, sexual orientation, gender identity or religion.** **As part of our dedication to the diversity of our workforce, Pixability is committed to Equal Employment Opportunity without regard for race, ethnicity, gender, protected veteran status, disability, sexual orientation, gender identity or religion.**