Director, Field Marketing Americas

Job description

With 1,000+ intelligence professionals serving over 1,900 clients worldwide, Recorded Future is the world’s most advanced, and largest, intelligence company! Recorded Future is seeking a strategic and operationally rigorous **Director, Field Marketing, Americas** to lead and scale a metrics-driven field marketing organization across **North America, Latin America, and Public Sector**. This leader will partner closely with Sales, Revenue Operations, and Demand Generation to create regional, territory-based, and account-focused marketing programs that accelerate pipeline creation, improve opportunity progression, and drive measurable revenue impact. *\* This role requires working from the Recorded Future office in Boston, MA at least 3 days per week.* ### **What You’ll Do:** #### **Field Marketing Strategy, Execution, & Performance** - Develop and execute a scalable Americas field marketing strategy aligned to corporate revenue goals and the priorities of North America, LATAM, and Public Sector sales teams. - Build integrated regional and territory marketing plans that support account penetration, opportunity acceleration, customer expansion, and pipeline generation. - Partner directly with Americas sales leaders and Account Directors to align marketing programs with territory plans, target accounts, and whitespace opportunities. - Drive partner-sourced and partner-influenced pipeline by working closely with Sales and the Partner and Alliances organization on shared goals. - Own the Americas partner marketing calendar and budget, tracking investment against pipeline and revenue impact. - Set the operating rhythm for field events, executive engagement programs, webinars, partner initiatives, ABM campaigns, and industry activations across commercial and Public Sector markets. - Establish a data-centric operating model with clear KPIs, dashboards, attribution models, and performance benchmarks. - Define and operationalize metrics related to pipeline generation, revenue influence, account engagement, territory growth, conversion, pipeline velocity, and campaign ROI. - Create a culture of accountability where investment decisions and program prioritization are driven by measurable business outcomes. - Deliver regular business reviews, insights, and recommendations to executive leadership and Americas sales stakeholders. #### **Cross-Functional Collaboration** - Serve as a strategic partner to North America, LATAM, and Public Sector sales leadership to drive territory development, pipeline generation, and revenue growth. - Collaborate with Revenue Operations to identify whitespace accounts, underperforming territories, and growth opportunities across the Americas. - Build repeatable frameworks that enable field marketers to proactively support pipeline creation and opportunity progression within their assigned markets. - Improve marketing and sales alignment through shared planning, forecasting, and pipeline accountability. - Partner closely with Demand Generation, Product Marketing, Customer Marketing, Marketing Operations, and Partner Marketing to deliver coordinated go-to-market programs. - Ensure consistency in messaging, segmentation, campaign execution, attribution, reporting, and funnel visibility while adapting programs to regional and Public Sector market needs. #### **Team Leadership & Operational Excellence** - Lead, mentor, and develop a high-performing field marketing team supporting North America, LATAM, and Public Sector. - Design and scale the Americas field marketing organization, including clear regional ownership, responsibilities, and success measures. - Hire strategically across field and partner marketing functions as the organization grows. - Drive team performance and development in alignment with company OKRs and defined success metrics. - Implement best practices for campaign planning, execution, measurement, and post-program analysis. - Drive operational discipline in budgeting, forecasting, vendor management, and program optimization. - Foster a culture of innovation, experimentation, accountability, and continuous improvement. ### **What You’ll Bring:** - 10+ years of B2B marketing experience in the security space, including significant experience leading field marketing teams. - Proven success supporting enterprise sales organizations and delivering measurable pipeline and revenue impact. - Experience developing regional marketing strategies across multiple markets, ideally including North America, LATAM, and Public Sector. - Strong experience building metrics-based marketing frameworks and reporting methodologies. - Deep understanding of enterprise SaaS, cybersecurity, threat intelligence, or related technology markets. - Demonstrated ability to influence executive stakeholders and drive cross-functional alignment. - Experience with ABM, territory planning, partner marketing, and integrated campaign execution. - Strong analytical and operational mindset with expertise in marketing performance measurement. - Experience managing distributed teams and balancing the needs of distinct regional and market segments. - Proficiency with CRM and marketing automation platforms such as Salesforce, Marketo, or similar technologies. *The base salary range for this full-time position is $167,000-$234,000. Our salary ranges are determined by role, level, and location. The salary displayed reflects the range for new hire salaries for the position across all US locations. Within the range, individual pay is determined by state, work location and additional factors, including job-related skills, experience, and relevant education or training. This position may be eligible for incentive compensation, equity, and medical, dental, vision, life insurance and 401K. Your recruiter can share more about the specific details of the compensation and benefit package during the hiring process.* #LI-Hybrid **Why should you join Recorded Future?**Recorded Future employees (or “Futurists”), represent over 40 nationalities and embody our core values of having high standards, practicing inclusion, and acting ethically. Our dedication to empowering clients with intelligence to disrupt adversaries has earned us a 4.6-star user rating on G2 and more than 50% of Fortune 100 companies as customers. **Want more info?** [Blog & Podcast](https://www.recordedfuture.com/blog/): Learn everything you want to know (and maybe some things you’d rather not know) about the world of cyber threat intelligence [Linkedin](https://www.linkedin.com/company/recorded-future/), [Instagram](https://www.instagram.com/recordedfuture/) & [Twitter](https://twitter.com/RecordedFuture): What’s happening at Recorded Future [The Record](https://therecord.media/): The Record is a cybersecurity news publication that explores the untold stories in this rapidly changing field [Timeline](https://www.recordedfuture.com/our-story): History of Recorded Future [Recognition](https://www.recordedfuture.com/why-recorded-future#industry--culture-awards): Check out our awards and announcements  *We are committed to maintaining an environment that attracts and retains talent from a diverse range of experiences, backgrounds and lifestyles. By ensuring all feel included and respected for being unique and bringing their whole selves to work, Recorded Future is made a better place every day. If you need any accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to our recruiting team at [careers@recordedfuture.com](mailto:careers@recordedfuture.com)* *Recorded Future is an equal opportunity and affirmative action employer and we encourage candidates from all backgrounds to apply. Recorded Future does not discriminate based on race, religion, color, national origin, gender including pregnancy, sexual orientation, gender identity, age, marital status, veteran status, disability or any other characteristic protected by law. Recorded Future will not discharge, discipline or in any other manner discriminate against any employee or applicant for employment because such employee or applicant has inquired about, discussed, or disclosed the compensation of the employee or applicant or another employee or applicant.* *Recorded Future does not administer a lie detector test as a condition of employment or continued employment. This is in compliance with the law of the Commonwealth of Massachusetts, and in alignment with our hiring practices across all jurisdictions.* *Recorded Future maintains a drug-free workplace.* ***Note:** Our interview process for all final-round candidates requires a mandatory **in-person interview** or a live, scheduled **video conference with the hiring manager**. We do not conduct interviews via instant messaging or text. All communications during the application process will come from individuals within our HR department via their Recorded Future email address.* --- ***Notice to Agency and Search Firm Representatives:** Recorded Future will not accept unsolicited resumes from any source other than directly from a candidate. Any unsolicited resumes sent to Recorded Future, including those sent to our employees or through our website, will become the property of Recorded Future. Recorded Future will not be liable for any fees related to unsolicited resumes.* *Agencies must have a valid written agreement in place with Recorded Future's recruitment team and must receive written authorization before submitting resumes. Submissions made without such agreements and authorization will not be accepted and no fees will be paid.*