Director, Field Marketing & Demand Generation

Job description

At Sysdig, we believe cloud security isn't a compromise - it's a promise. From the start, our mission has been clear: to help organizations secure innovation in the cloud, the right way. We created Falco, the open standard for cloud threat detection, and continue to lead the cloud security market with runtime insights, open innovation, and agentic Al. Creators of technology trusted by over 60% of the Fortune 500, Sysdig gives teams the real-time clarity to move fast and defend what matters most. Culture matters here. We believe diversity fuels stronger ideas, and open dialogue drives sharper decisions. Recognized as a Best Place to Work and one of Deloitte's fastest-growing companies for the past 5 years, we're here to raise the standard for what cloud security and workplace culture should be. If you have the passion to dig deeper, the desire to challenge convention, and the curiosity to build something better, Sysdig is the right place for you. ### What you will do - Own the vision, strategy, and execution of field marketing across AMER, EMEA, and APJ — building a scalable center of excellence (plans, playbooks, reporting) that keeps every region consistent while localizing where it matters, and acts as the voice of the field back to global GTM. - Own the end-to-end ABM and territory demand gen strategy across events, digital, content, and outbound — driven by intent and account-fit data, engineered for asymmetric security buying committees, and inclusive of named accountability for Sysdig's visibility in AI-assisted discovery (ChatGPT, Perplexity, Claude, AI Overviews). - Set the strategy, standards, and calendar for the full event portfolio (RSAC, Black Hat, KubeCon, hosted summits, CISO dinners, partner events) — rebalancing deliberately toward owned, intimate, experience-led formats with rigorous ROI discipline and executive engagement that gets Sysdig leaders in front of buying committees earlier. - Serve as the senior marketing partner to regional sales and RevOps — aligning on territory strategy, whitespace, pipeline, and revenue through territory planning, forecasts, and QBRs, while developing strategic co-marketing with cloud, technology, and channel partners to scale through-partner pipeline. - Own and forecast the global field marketing budget and establish a data-centric operating model — clear KPIs, multi-method measurement (attribution, incrementality, win-loss), and clean bidirectional integration across the event stack, Marketo, and Salesforce — holding every program accountable for ROI and pipeline contribution. - Build, lead, and develop a high-performing distributed team and operationalize a "human + AI" model — turning higher-value AI use cases (event selection, agentic list building, personalized follow-up at scale) into repeatable, measured workflows with clear quality guardrails, while communicating strategy and performance to executive stakeholders. ### What you will bring with you - 10+ years of B2B marketing experience, including 5+ years leading and building field, regional, or demand generation teams — ideally distributed across multiple geographies. - Deep familiarity with the enterprise cybersecurity or cloud infrastructure buyer. You understand how CISOs, security architects, and platform teams actually evaluate, and how procurement, legal, and finance shape the outcome. - Proven track record owning a multi-million-dollar budget and a pipeline number, with the receipts to show measurable revenue impact at scale. - Expertise across the full demand funnel, ABM, intent data, and enterprise event execution — with a strong point of view on where field investment does and does not pay back. - Demonstrated AI fluency as a builder, not just a user. You have put AI into real marketing workflows and can point to what you built, what it replaced, and what it produced. You have a clear view on where AI genuinely creates leverage versus where it is hype. - Hands-on command of a modern GTM stack: Marketo, Salesforce, an ABM/intent platform (6sense, Demandbase, or similar), event tech, and BI/reporting. Comfort with AI-native GTM tooling is a strong plus. - Track record of operating as a strategic leader — building cross-functional partnerships, influencing executive stakeholders, making the business case, and leading planning across regions and time zones. - Willingness to travel meaningfully, roughly 20-40%, including some evenings and weekends around major industry moments. ### What we look for - A strategic, business-minded leader who balances big-picture vision with hands-on execution. At this level, the job is to build the system that runs the programs. - A pipeline mindset. You measure success in opportunities and revenue influenced, not attendance or lead counts. You know the number a program will produce before it happens and you prove the one it did after. - Strong people leadership. You hire well, develop people, and get the best out of a team spread across three regions. - Executive presence and the ability to influence and align stakeholders without direct authority. - Intellectual honesty about what is working. You kill your own programs when the data says to. - Genuine curiosity about how this discipline is changing, and the confidence to rebuild rather than defend. A “we have always done it this way” mindset will not succeed here. - Excellent judgment under ambiguity, and the operational discipline to run many programs across many markets without dropping quality. ### When you join Sysdig, you can expect - Extra days off to prioritize your well-being - 401(k) Retirement Savings Plan with a 3% company match - Maternity and Parental Leave - Mental health support for you and your family through the Modern Health app - Full health benefits package for you and your family