Atlas HXM is the global workforce platform built on compliance. We help companies determine how to engage each member of their workforce and then execute with accountability built in — direct Employer of Record (EOR), Agent of Record (AOR), payroll, and compliance capabilities backed by a decade of practitioner-led expertise. Recognized as a category Leader by NelsonHall and Everest Group, Atlas HXM builds Human Experience Management into everything we do, guided by our "For People, by People" principle.
The future of work is borderless, and so are we. Our people are located around the globe — in the U.S., the UK, India, Colombia, China, and beyond. Diversity and belonging are not just values; they are who we are.
We are also committed to making a positive impact. Through our Environment, Social, and Governance (ESG) impact initiative, we are addressing our environmental footprint and promoting social responsibility. Our impact program is central to our vision and culture, focusing on employee wellness, diversity, charitable work, and ethical corporate governance.
The Director, Global Performance Marketing, is responsible for the vision, strategy, and global execution of Atlas HXM’s demand generation engine. This role, reporting to the VP of Global Growth Marketing, operates at the intersection of data-driven performance, business strategy, and people leadership—accountable for building and scaling a high-performing team, owning significant media investment, and directly influencing pipeline and revenue outcomes at a global level.
The Director will set the multi-year performance marketing roadmap, define channel investment theses, and serve as a key voice in shaping the broader demand generation and GTM strategy. Partnering closely with Brand Marketing, Sales, Revenue Operations, Product Marketing, and senior marketing leadership, this leader ensures paid media programs are tightly integrated with pipeline goals, ICP targeting, and the full buyer journey.
The ideal candidate has scaled paid media programs in high-growth B2B SaaS environments, led and developed teams of performance marketers, and has a proven track record of translating investment into measurable, auditable revenue impact.
Key Responsibilities
Strategy & Vision
- Define and own the global performance marketing strategy (across APAC, EMEA, Americas) across all paid channels (paid search, paid social, programmatic, display, retargeting, affiliate), aligned to pipeline, ARR, and CAC targets.
- Develop multi-year channel investment theses and roadmaps, translating business objectives into a scalable, testable media architecture.
- Serve as the executive-level performance marketing authority for quarterly planning, annual budgeting, and executive QBRs.
- Lead scenario planning and portfolio-level budget optimization, ensuring spend is continuously allocated to highest-ROI channels and cohorts.
Revenue & Pipeline Ownership
- Own the paid media contribution to pipeline and MQL targets, managing an active demand funnel of $2M+ in potential revenue from marketing-qualified leads.
- Partner with Sales and Revenue Operations to ensure tight lead quality standards, SLA adherence, and MQL-to-opportunity conversion accountability.
- Drive a measurable 3:1 or greater ROI across the performance marketing portfolio, with clear attribution models and executive-ready performance narratives.
- Continuously optimize the full funnel—from impression to closed-won—identifying drop-off points, improving conversion architecture, and accelerating pipeline velocity.
Team Leadership & Development
- Build, manage, and develop a global team of performance marketing managers, specialists, and agency/vendor partners.
- Set clear performance expectations, run structured career development conversations, and create a culture of accountability, experimentation, and continuous improvement with team members and the performance marketing agency.
- Act as a senior hiring leader—define team structure, recruit top talent, and scale the function as business demands grow.
- Champion cross-functional collaboration with Brand, Analytics, Product Marketing, Content, and regional Growth teams to ensure alignment and shared accountability.
Operations, Measurement & Innovation
- Own the global performance marketing tech stack and attribution infrastructure, ensuring accurate, consistent measurement across all channels and regions.
- Establish and govern experimentation frameworks—A/B and multivariate testing, creative iteration, audience segmentation—at scale.
- Maintain executive-level reporting standards, translating complex performance data into clear, decision-grade insights for C-suite and board-level stakeholders.
- Monitor competitive landscape, platform algorithm shifts, and emerging channel opportunities; bring forward-looking recommendations to senior leadership.
- Drive operational rigor across the team—clear processes, documentation, tooling standards, and campaign governance.
Experience & Qualifications
Required
- 10+ years of performance marketing experience with deep expertise across paid search, paid social, programmatic, and demand generation; high-growth B2B SaaS or technology environments strongly preferred.
- 5a global people management role, with a demonstrated track record of hiring, developing, and retaining high-performing performance marketing talent.
- Proven ownership of $800K+ in annual paid media budgets with direct accountability for ROI; demonstrated achievement of 3:1 or greater return on performance marketing investment.
- Experience managing and optimizing a marketing-qualified lead pipeline of $2M+ in potential revenue, with close partnership with Sales on pipeline conversion and revenue attribution.
- Deep demonstrated proficiency with modern performance marketing platforms (Google Ads, LinkedIn, Meta, programmatic DSPs), analytics tools, and CRM/marketing automation systems (HubSpot preferred) and the use of AI to create, launch and optimization campaigns.
- Strong executive presence with demonstrated ability to influence C-suite stakeholders, present complex data narratives, and drive cross-functional alignment.
- Expert-level fluency in marketing attribution, measurement frameworks, incrementality testing, and performance analytics.
- Demonstrated Experience with AI-driven optimization tools, intent data platforms (e.g., ZoomInfo, Bombora), and account-based marketing (ABM) strategy.
- Proficient in Microsoft O365 applications like Teams, PowerPoint and Excel.
- Experience and comfort working in a fast-paced, fully remote environment
- Bachelor’s degree in Marketing, Business, Advertising, Media or a related field.
Preferred
- Experience scaling performance marketing in a global, multi-regional organization with localized campaign requirements.
- Ideally experience working in SaaS, HR tech and start-ups
This position description may not describe all duties, responsibilities, and skills associated with this position. It is intended to portray the major aspects of the job. Other duties or skills may be required.
What We Offer
- The opportunity to work with a purpose — simplifying global expansion across borders and cultures
- A diverse and inclusive environment
- Country-specific benefits
- Flexible PTO
- Your birthday off and a day for you to volunteer and give back to the organization of your choice
- Generous Parental Leave Program
- Growth and development opportunities with access to a top learning content provider
- The opportunity to challenge yourself in a high-performing organization and leave each day knowing you have made an impact.
Atlas Technology Solutions, Inc. (Atlas HXM) is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind: Atlas HXM is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at Atlas HXM are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. Atlas HXM will not tolerate discrimination or harassment based on any of these characteristics. Atlas HXM encourages applicants of all ages.
Atlas HXM will provide accommodation on request throughout the recruitment, selection and assessment process for applicants with disabilities.
Hiring decisions are based upon Atlas HXM’s operating needs, and applicant merit including, but not limited to, qualifications, experience, ability, availability, and location.
This role will be subject to a background check under local law after an employment offer has been made. Employment may be subject to results. In addition, references may be requested at the final stage of the process.
Atlas HXM will only email candidates from an “@atlashxm.com” email address. Candidates should ignore communications purporting to be from Atlas HXM that originate from any other email address. Atlas HXM will never ask candidates or employees to purchase gift cards or otherwise make payments in connection with applying for a job with Atlas HXM.
