Director, Growth Marketing

About the Role

D2C marketing is the #1 input to Nourish's growth today. As the leader of our Growth Marketing team, you'll own the full function end-to-end: strategy, execution, team, and the operating model.

You'll report to our Head of Growth & Marketing and lead a team of 4 existing full-time channel managers across several channels (and continue to grow the team). You will fully own our 9-figure media budget and be responsible for growing our existing channels and expanding to new ones. You'll work closely with peers across Creative, Product, and Strategic Finance, and more to continue to grow patient acquisition at Nourish.

This is a full-time role based out of our Flatiron office in NYC. We're looking for candidates who are local or open to relocating. We work a hybrid schedule with 3+ days per week in the office.

Key Responsibilities:

• Set and drive Growth Marketing strategy: Define overall growth strategy and ensure it flows into roadmaps and priorities at every level. Own D2C target-setting and mix allocation.
• D2C performance: You’ll be responsible for setting and achieving D2C growth targets, including day-to-day and week-to-week media buying tactical strategy.
• Lead and grow the team: Manage and develop our growth marketing team (currently 4 FTE, 2 freelance). Own org design, resourcing decisions, hiring, and coaching top talent.
• Build systems that scale with complexity: Design and evolve the growth marketing operating model, systems, and processes that support continued rapid, efficient signup growth as the function becomes more complex (new channels, new audiences, and managing to marketplace dynamics).
• Work cross-functionally to support Growth: Partner closely with leaders across the business, including Creative, Product, Strategic Finance, Corporate Strategy, and more.

We’d love to hear from you if:

• You have 7–9 years of experience in growth or performance marketing, with hands-on ownership of digital and offline channels.
• You've managed meaningful paid budgets (8 figures monthly or more), ideally having scaled them 3x or more over the time you managed them.
• You’re a first principles thinker with strong instincts for impact. You can build a growth strategy from scratch and prioritize ruthlessly across levers. You use impact to prioritize ruthlessly, for both yourself and your team, and have strong instincts for where to focus.
• You're an extremely strong analytical problem solver. You're data-driven by default and skilled at root-cause diagnosis. You go from data → insight → action quickly and have a strong sense for when a metric needs investigation.
• You are a talented people leader with a track record of building and managing high-performing teams. You have sharp discernment for team and individual performance and are a strong coach.
• You can lead and influence across teams: low-ego, strong POV loosely held, comfortable driving complex decisions with multiple cross-functional stakeholders in the room.
• You thrive in high-growth, high-stakes environments where you're expected to deliver results, and you're excited to be both the strategic layer and the person still close enough to the work to catch what's off.

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