Director, Growth Marketing

Job description

# **Director, Growth Marketing** Full Time, Hybrid-Remote ## **The Opportunity** Casechek is on a mission to innovate the implant supply chain and bring greater transparency to the cost of patient care. From procurement to payment, Casechek automates workflows for vendor supported surgical procedures. Our emergent Bill Only solution provides a comprehensive system of record for Hospitals and Health Systems to manage the complexity of surgical cases with implantable medical devices, expose hidden expenses and surface revenue opportunities. ## We are seeking a Director, **Growth Marketing** to own demand generation and drive awareness, pipeline growth, and revenue across our Procurement and Payment Solutions. As a trusted partner of our Sales, Product, and Customer Success teams, this role builds and runs the integrated campaigns, account-based programs, and funnel optimization efforts that turn market interest into qualified pipeline and closed revenue. Ultimately, you will be accountable for the demand engine that fuels Casechek's growth — measured not by activity, but by the pipeline and revenue you generate. ## **About Us** - Casechek is based out of Chicago's Fulton Market, but we're a hybrid company. - We are highly motivated and passionate about solving healthcare's messiest problems with new technologies. - We value diversity, curiosity, and a passion for learning. The team has a lot of advanced degrees and even a few professional musicians. - Innovating the implant supply chain is a marathon and not a sprint – we support each other in long-term growth and value developing transferrable skills. ## **About You** - Ability to balance strategic thinking with hands-on execution. You build the plan and can run the campaigns. - Analytical and outcome-driven; you instinctively tie marketing spend and activity back to pipeline and revenue. - Highly motivated and thrives in a fast-paced, start-up environment. - Proven ability to partner with Sales, Product, Customer Success, and Leadership to generate and accelerate pipeline. - Healthcare industry experience, ideally in Healthcare Technology, Supply Chain, Revenue Cycle, Medical Devices, or Hospital Operations. - Exceptional interpersonal skills to build strong relationships with customers, colleagues, and other stakeholders. - Fluent in the modern demand-gen stack. Including CRM (Salesforce), marketing automation (Pardot), attribution, and analytics, plus sales engagement (Gong) and ABM/intent tools (6sense, ZoomInfo or ClayAI). ## **Responsibilities** ***Pipeline Strategy & Demand Generation:*** - Own the end-to-end demand generation strategy and execution, building and managing integrated campaigns that generate qualified pipeline and create sales opportunities for the Commercial team. - Own the overall pipeline plan, including quarterly targets, coverage, sourced-channel mix (marketing, SDR, AE/AM, partner), and budget, in partnership with Sales leadership. - Drive pipeline acceleration programs that move opportunities through the funnel faster and improve conversion at each stage. ## ***Account-Based Marketing:*** - Design and run account-based marketing (ABM) programs against target accounts in partnership with Sales, orchestrating multi-channel plays that engage and convert priority hospitals and health systems. - Build and tier the target account list with Sales, and use intent data to engage the full buying committee (supply chain, perioperative, finance, revenue cycle). Track account engagement and penetration, not just leads. ***Campaign Strategy & Execution:*** - Plan, build, and execute multi-channel campaigns, including webinars, events, email, paid, and content programs that drive measurable awareness and demand. ***Marketing Ops & Analytics:*** - Own lead management, scoring, routing, and attribution, and maintain a reporting framework that ties campaigns to pipeline, opportunities, and marketing-influenced revenue. - Continuously analyze funnel performance, conversion rates, and return on marketing investment to inform where to invest next. - Define success by qualified pipeline added, not MQL volume. Build scoring and reporting around opportunities and pipeline, not lead counts. - Manage the marketing automation platform and its integration with Salesforce to ensure clean data, reliable lead flow, and accurate reporting across the funnel. ***Sales & Marketing Alignment:*** - Partner closely with Sales on shared pipeline goals, service-level agreements for lead follow-up, and feedback loops that keep targeting, messaging, and handoffs tight. - Collaborate with Product and Customer Success to align campaigns with launches, expansion motions, and the realities of customer needs in market. ***Sales Development (SDR):*** - Build and run the inbound and outbound SDR motion, including target lists, sequences, messaging, and handoff to AEs. - Set qualification criteria and speed-to-lead standards for inbound, and hold the team to meetings, SQL, and pipeline targets. ***Team Leadership & Development:*** - Hire, coach, and manage a small inbound / outbound team, including a marketing associate supporting campaign and system execution and 1–2 SDRs responsible for targeted outreach and qualified pipeline generation. ## **Requirements** - 8+ years of experience in B2B SaaS growth marketing, demand generation, or revenue marketing. - **2+ years hiring and managing teams**, ideally including SDRs - Demonstrated track record of generating qualified pipeline and marketing-influenced revenue in support of an enterprise sales organization. - Strong analytical and reporting skills, with comfort owning metrics such as qualified pipeline generated, opportunities created, conversion rates, campaign performance, and ROMI. - Hands-on expertise with CRM software and Marketing Automation (Salesforce and Pardot preferred), including lead management and attribution. - Ability to operate strategically while remaining highly hands-on as an individual contributor. - Experience with Account-Based Marketing (ABM) tools, including but not limited to ZoomInfo, Clay AI, 6Sense, or MadisionLogic - Experience in managing 1-3 direct reports, including SDRs, is strongly preferred - Experience in Healthcare strongly preferred: Healthcare Technology, Healthcare Supply Chain, Revenue Cycle, Medical Devices, or Hospital Operations. - Comfortable with MS Excel (analyzing spreadsheets and charts) as well as Microsoft PowerPoint. - Bachelor's degree in Marketing, Business Administration or relevant field. (MBA preferred). # **Why You’ll Love Working Here** - **Competitive Salary and Annual Bonus** – The salary range for this role is $150,000 – $175,000 - **Opportunity for Long-Term Incentives (LTI)** – Be part of our success with equity or long-term incentive plans that grow with the company. - **401(k) Match** – Invest in your future with our generous matching program to help you build long-term financial security. - **Work-from-Home Flexibility** – Enjoy the freedom to work where you're most productive with a supportive hybrid (Chicago) or remote setup (National). - **Flexible Time Off (Unlimited PTO)** – Recharge and focus on what matters most with unlimited paid time off tailored to your needs. - **Parental Leave** – Take time to bond and care for your growing family with fully paid parental leave options. - **Comprehensive Medical and Dental Benefits** – Prioritize your health and well-being with premium plans for you and your family. - **Brand-New Pro-Level Laptop** – Equipped with top-tier tools and technology to set you up for success from day one. - **Annual Education Budget** – Expand your skills and knowledge with dedicated funding for courses, certifications, and learning resources.