Director, Head of High Value Senders Marketing

Job description

Job Description: At Remitly, we believe everyone deserves the freedom to access, move, and manage their money wherever life takes them. Since 2011, we've tirelessly delivered on our promise to customers sending money globally, providing secure, simple, and reliable ways to manage their money, ensuring true peace of mind. Whether it's supporting loved ones back home, growing a business across continents, or pursuing new opportunities abroad, we're not just here to move money— we're here to move our global customers forward. We're looking for builders, reimaginers, and global thinkers who want to work at the intersection of technology, trust, and transformation. If that's you and you're ready to do the most meaningful work of your career—we invite you to join over 2,800 passionate Remitlians worldwide who are united by our vision to transform lives with trusted financial services that transcend borders. About the Role: As the Director, Head of HVS (High Value Sender) Marketing, you will own the end-to-end global marketing strategy for Remitly's most strategic and complex customer segment. You'll lead the transformation of how high-stakes global senders—those repatriating assets, paying international tuition, or closing on global property—perceive and utilize fintech services. Reporting to the GM of High Value Senders, you'll bring together brand, growth, and product strategies into a cohesive vision that drives product-market fit in this premium space. This is a role where you'll shape the direction, and we'll build alongside you—whether that means expanding technical resources and AI-powered tools, bringing in partners, or clearing the path so you can move fast. You'll lead through influence, rallying cross-functional teams around a shared "North Star" for financially mobile customers, with full leadership support to make it happen. This is a hybrid role requiring 3+ days working out of our Seattle, WA headquarters. You Will: Define and Lead Strategy: Author the comprehensive segmentation, messaging architecture, and positioning that governs all brand and growth choices for the HVS segment. Drive Executional Excellence: Own the channel mix and GTM strategy, moving beyond traditional ads to meet customers in high-trust environments like professional forums and community networks. Influence Product Direction: Partner with Engineering and Product teams to ensure the marketing narrative is backed by product reality, pushing for features that meet the unique needs of premium senders. Operate AI-Natively: Implement and evangelize the use of agentic toolchains and LLMs to accelerate research, analysis, and creative iteration across the marketing organization. Build the Foundation: Establish planning rhythms and measurement frameworks, tracking high-impact KPIs such as LTV, share of wallet, and retention against traditional banking incumbents. Champion Culture: Exemplify Remitly's Cultural Values, serving as a role model and mentor to marketers and peers across the organization. You Have: Experience: 12+ years of marketing experience, with a proven track record of leading high-impact projects for financially sophisticated or premium consumer segments. Strategic Ownership: Demonstrated ability to define the strategic direction for a significant business area that impacts overall company direction and industry standards. Complexity & Ambiguity: Expert skills in bringing clarity to highly complex initiatives where the problem space or strategy may not yet be defined. Autonomy: Proven ability to organize, prioritize, and execute multi-quarter plans independently with minimal executive oversight. Influence: Advanced expertise in driving cross-functional architecture and marketing strategies without direct authority. Technical Literacy: Fluency in leveraging data-driven insights and AI tools to inform strategy and measure success at scale. Compensation Details. The starting base salary range for this position is typically $184,000-$230,000. In the U.S., Remitly employees are shareholders in our Company and equity is part of our total compensation plan. Your recruiter can share more information about medical benefits offered, as well as other financial benefits and total compensation components offered with this role. Our Benefits: Flexible paid time off Health, dental, and vision + 401k plan with company matching Paid parental, medical, military and family care leave Mental Health & Family Forming Benefits Employee Stock Purchase Plan (ESPP) Continuing education and travel benefits Our Connected Work Culture: Driving Innovation, Together At Remitly, we believe that true innovation sparks when we come together. Our Connected Work Culture fosters dynamic in-person collaboration, where ideas ignite and challenging problems find solutions faster. For corporate team members, we have an in-office expectation of at least 50% of the time monthly, typically achieved by coming in three days a week. This creates a consistent, meaningful overlap that supports team norms and business needs. Managers also have the flexibility to set higher expectations based on their team's specific needs. These intentional in-office moments are vital for deepening relationships, fueling creativity, and ensuring your impact is felt where it matters most. Remitly is an E-Verify Employer At Remitly, we are dedicated to ensuring that our workplace offers equal employment opportunities to all employees and candidates, in full compliance with applicable laws and regulations. Remitly is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.