Director, Influencer Marketing

Small Girls PR is looking for a Director of Influencer and PR with 7-8+ years of experience to manage overarching strategy and client relationships, concept novel initiatives that drive social virality and press headlines, manage deliverables for integrated campaigns, as well as oversee a team of talented junior staffers. This role will work with a wide range of creative and innovative brands across food & beverage, wellness, consumer tech, and more

There is no one-size-fits-all for an SGPR client which means your career will be further enriched with meaningful and diversified experience. We've taken on the main stage at CES, announced Esusu as one of the first Black-owned tech unicorns, cheered on the powerful women of the WNBA with a well known ticketing platform, helped pet owners communicate with their dogs through a psychic for Rover, and piloted influencer marketing programs for B2B brands. This team concepted “Ring’s Great Ghost Search,” a lighthearted campaign calling on consumers to capture ghosts on their home cameras. By enlisting Stranger Things star Finn Wolfhard and an array of comedic influencers to participate, the campaign drove mass awareness and broad positive sentiment across earned media and social channels.

Note: This role can be based in either our NYC or LA office, working two days a week in the office on a hybrid schedule.

How you’ll make an impact:

• Drive long-term strategy and create tentpole campaigns for a range of clients on both retrainer and project-based engagements.
• You’ll manage expectations and set goals, timelines, and deliverables, with responsibility for meeting or exceeding client KPIs - both qualitative and quantitative.
• Originate out-of-the-box ideas that strengthen client’s marketplace positioning and earn attention - whether through press placements or through earned talkability above and beyond paid influencer deliverables.
• Collaborate across disciplines to create and execute integrated campaigns. Based on the client and the campaign, you may collaborate with Experiential, Paid Media, Strategy, Creative/Content, Measurement, and more.
• Participate in new business meetings and proposals alongside senior leadership, contributing to business development and growth initiatives.
• Manage and mentor junior team members and freelancers, ensuring quality and breadth of their work.
• Provide thought leadership to our team, leading by example for junior team members, elevating our client work and pushing the boundaries of what influencer marketing & PR can achieve, ensuring SGPR remains ahead of industry trends and client expectations.
• In addition to the above, Influencer-specific expectations include:
• Lead the overall management and execution of paid and earned influencer programming across tiers of influencers and within a variety of platforms (Instagram, TikTok, YouTube, LinkedIn, Substack, Podcast, etc.) including, but not limited to, influencer identification, outreach, negotiation, contracting, etc.
• Manage budgets ensuring cost-effectiveness and a strong ROI
• Maintain a deep and diversified rolodex of influencer and agent relationships with a demonstrated ability to negotiate efficient rates for clients.
• Develop insights that capture both quantitative and qualitative results based on all relevant metrics including reach, impressions, views, clicks, etc. as well as CPM, CPC, CTR, etc. Knowledge of industry benchmarks and an analytical skillset to understand and interpret numbers for teammates and clients, with a specific emphasis on generating actionable learnings and using them to strengthen future recommendations.
• In addition to the above, Earned Press-specific expectations include:
• Independently generate earned press strategies with message development, target verticals and storylines, and an emphasis on new and evolving media including Substacks and podcasts.
• Maintain a deep and diversified rolodex of press friendlies you can tap for placements.
• Track record of securing feature stories and dream placements.
• Shape ideas generated by Clients and Agency partners for maximum earned impact, including pushing back with diplomacy and steering Clients toward success.

Why we’ll love you:

• Experience - Minimum of 7-8+ years of relevant experience within the influencer marketing and earned PR spaces (agency or in-house), negotiating contracts, creating and managing successful influencer campaigns, and maintaining a strong network of influencer, agent and media relationships.
• Creativity – You are a bold, strategic thinker who consistently pushes beyond the expected to develop breakthrough ideas that elevate brands and spark conversation. You translate cultural insights into ownable, multi-channel campaign concepts that drive measurable impact and distinguish our clients in crowded markets. You know how to inspire teams, sharpen ideas through thoughtful feedback, and raise the creative bar across every brief, ensuring the work is not just executed well, but remembered.
• Strategic - You are capable of understanding your clients’ businesses, able to provide counsel and guidance both in your plans and in ad-hoc conversations. You have a proven track record of developing strategic influencer and press campaigns that achieve client goals and KPIs - and keep clients coming back for more.
• Organized - You have the ability to monitor progress of personal and team deliverables as well as the status of campaign pipelines and projects. You provide project management to your team and to integrated teams when called upon, ensuring every individual is contributing to the team’s success.
• Detail-Oriented - Can spot a typo a mile away, diligent with formatting, double checks everything twice, and never forgets or misses a deadline. You implement systems that improve efficiency and quality across campaigns.
• Social Savvy - You have a deep knowledge of influencer trends, current and emerging social platforms, content formats, and analytics. You are constantly dreaming up innovative, engaging and creative campaign ideas rooted in compelling cultural insights that win business, generate earned media value and set a creative benchmark for the agency
• High-Impact Client Leader - You have strong verbal and written communication with the ability to instill client confidence on opportunities, projects, and tasks. You are comfortable taking calls with senior clients by yourself, leading and guiding discussions to actionable outcomes with clarity and authority, whether for a weekly status call or to deal with a difficult situation.
• Data-Driven - You analyze performance, develop insights and deliver reports with actionable insights, positioning influencer marketing and earned press as drivers of broader business and brand goals.
• Content & Trend Obsessed - You scroll TikTok for hours in your spare time, you have a list of dream influencers you’d love to work with someday, you’re the first to find a creator or content trend before they really pop off, you consume and are endlessly inspired by content & creators. You take all of this knowledge and connect the dots to your client, constantly suggesting ways to turn cultural trends into relevant, ownable campaigns that make others think, “wow I wish I thought of that!”.

Why You'll Love Us:

• Atypical Time Off - Generous PTO that scales with tenure, in addition to Summer Fridays, Day of Rest for mental health, Caregiving days, and time off for Unsick Days dedicated to preventative care
• Deep Work Focus - Our Smalls In Sync program ensures you have dedicated time for collaboration and strategic solo work
• Comprehensive Benefits - A 100% employer-covered medical plan, 401k match up to 4%, dental, vision, and more
• Innovation Leadership - Our agency was amongst the first to offer client brand campaigns on TikTok (back when it was still called Musical.ly), has been recognized for pioneering unique HR policies live on The Today Show, and our AI Leadership committee has been training our employees at the intersection of PR and AI for over two years (not two months!)
• Vibrant Culture - Employee-led committees shape company policy and organize team celebrations from book clubs to outings

At Small Girls PR, fairness and equity are incredibly important factors throughout our hiring process. As a result, we have a set salary threshold for each role to ensure our teams are compensated equitably. Depending on experience, the salary threshold is $120,000-$120,000

Don’t meet every single requirement for this role? Studies have shown that women and BIPOC are less likely to apply to jobs if they don’t meet every single qualification listed. At SGPR we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role, but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

We are a diverse and high performing company that is dedicated to creating an inspiring workplace for all. It is the policy of Small Girls PR to provide equal opportunities to all qualified persons, and to recruit, hire, train, promote, and compensate persons in all jobs without regard to race, color, religion, sex, national origin, disability, or sexual orientation.