Director - Integrated and Field Marketing

Job description

Veeva Systems is a mission-driven organization and pioneer in industry cloud, helping life sciences companies bring therapies to patients faster. As one of the fastest-growing SaaS companies in history, we surpassed $3B in revenue in our last fiscal year with extensive growth potential ahead. At the heart of Veeva are our values: Do the Right Thing, Customer Success, Employee Success, and Speed. We're not just any public company – we made history in 2021 by becoming a [public benefit corporation](https://medium.com/@peter.gassner/public-benefit-corporation-pbc-486e1e9508a6) (PBC), legally bound to balancing the interests of customers, employees, society, and investors. As a [Work Anywhere](https://careers.veeva.com/work-anywhere/) company, we support your flexibility to work from home or in the office, so you can thrive in your ideal environment. Join us in [transforming the life sciences industry](https://www.youtube.com/watch?v=TaPSP8cCSKY&ab_channel=Forbes), committed to making a positive impact on its customers, employees, and communities. ### The Role We are seeking a **Marketing Director** to lead integrated and field marketing across North America for Development Cloud, our industry-leading platform for clinical, regulatory, and safety. Partnering closely with strategy, sales, product marketing, and regional marketing teams, you will develop and execute integrated marketing strategies that build brand awareness, generate pipeline, accelerate customer engagement, and support business growth. You will own the integrated and field marketing strategy for North America, leading the planning and execution of multi-channel marketing programs across digital campaigns, account-based marketing, field events, executive programs, user conferences, webinars, customer advocacy, and sales enablement. Working across global and regional teams, you will ensure marketing programs are aligned, measurable, and optimized to deliver business impact while strengthening Veeva’s leadership in drug development and across clinical, safety, and regulatory. Success in this role requires a strategic marketer with exceptional leadership, collaboration, and execution skills. You can translate business priorities into integrated marketing programs, align cross-functional stakeholders around shared goals, and use data and customer insights to optimize performance and improve outcomes. You thrive in a fast-paced, matrixed environment and are equally comfortable setting strategy, leading cross-functional initiatives, and driving execution to achieve measurable business results. ### What You’ll Do - Develop and drive integrated marketing strategy for Development Cloud across North America, aligning marketing initiatives with business objectives, growth priorities, and market opportunities. - Partner with strategy, sales, product marketing, and regional teams to develop integrated campaigns that drive awareness, pipeline generation, customer engagement, and adoption. - Lead the planning and execution of integrated, multi-channel marketing campaigns across digital, account-based marketing, field events, executive programs, webinars, customer advocacy, and sales enablement. - Develop annual integrated marketing plans in partnership with the Europe marketing team, aligning campaign strategy, sharing best practices, and enabling regional execution while supporting global / regional business priorities. - Partner with sales to strengthen customer engagement through executive programs, customer events, industry conferences, account-based marketing, and customer advocacy initiatives. - Collaborate across corporate marketing, product marketing, digital, communications, creative, and regional marketing teams to ensure coordinated execution of integrated campaigns and consistent customer experiences. - Measure marketing performance, evaluate business impact, and continuously optimize programs to improve awareness, pipeline, customer engagement, and adoption. - Lead cross-functional marketing initiatives, manage multiple priorities, and ensure programs are delivered on time and aligned with business goals. ### Requirements - **7+ years of progressive experience** in integrated marketing, field marketing, demand generation, or go-to-market roles within B2B enterprise software or cloud-based solutions, including experience leading multi-channel marketing programs across global and regional teams in fast-paced, matrixed organizations. - **Integrated & Field Marketing Leadership:** Proven success developing and executing integrated marketing strategies that drive pipeline, customer engagement, and business impact. Experience planning, executing, and measuring end-to-end marketing programs, including demand generation, customer retention and education campaigns, field events, user conferences, industry events and trade shows, webinars, digital campaigns, and PR in partnership with corporate and regional teams. - **Cross-functional Partnership:** Proven ability to build trusted relationships and collaborate effectively with senior leaders across product, sales, strategy, corporate marketing, and regional field teams to align priorities, influence decisions, and deliver measurable business outcomes. - **Global-first Mindset with Regional Execution:** Experience leading global marketing initiatives and partnering with regional teams to adapt messaging, content, and programs while maintaining a consistent global strategy and driving regional business goals. - **Program & Project Leadership:** Exceptional organizational and project management skills with the ability to lead multiple integrated marketing initiatives simultaneously, manage competing priorities, and deliver high-quality results in a fast-paced environment. - **Team Leadership & Player-Coach Capability:** Experience leading, mentoring, or managing marketing teams while remaining hands-on. Demonstrated ability to coach team members, establish best practices, foster collaboration, and drive continuous improvement. - **Analytical & Results-oriented:** Experience defining success metrics, measuring marketing performance, evaluating business impact, and using data and customer insights to optimize programs and improve results. - **Communication & Executive Presence:** Exceptional written, verbal, and presentation skills with the ability to influence stakeholders, communicate effectively across global teams, and develop clear, compelling marketing content and messaging. ### Nice to Have - Experience marketing high-value solutions to the life sciences industry. ### Interviewing with Veeva We value your time and believe in a transparent hiring process. Here is the process you can expect. - Follow the application process and submit your resume. - If moving to the interview stage, our process is as follows: 1. A conversation with the hiring manager 2. A personality assessment 3. A practical case exercise 4. A final conversation with our group's Senior Leader - Once all interviews are complete, the manager will be in touch with a final decision. ### Perks & Benefits - Medical, dental, vision, and basic life insurance - Flexible PTO and company paid holidays - Retirement programs - 1% charitable giving program ### Compensation - Base pay: $125,000 - $225,000 - The salary range listed here has been provided to comply with local regulations and represents a potential base salary range for this role. Please note that actual salaries may vary within the range above or below, depending on experience and location. We look at compensation for each individual and base our offer on your unique qualifications, experience, and expected contributions. This position may also be eligible for other types of compensation in addition to base salary, such as variable bonus and/or stock bonus.