Director, Lifecycle Marketing, Provider Growth

Job description

**Our Mission** You call. You wait. You call again. In every other part of your life, you book in seconds. In healthcare, you’re blocked. We’re here to give power to the patient. For nearly 20 years, we’ve built the leading healthcare marketplace - helping tens of millions of people find and book the care they need. Now, we’re going further: building our infrastructure beyond Zocdoc’s marketplace topower access to care wherever patients search, from provider websites and insurance directories to search engines, AI platforms, and more. Healthcare still lacks something every other major consumer industry takes for granted: a seamless way to go from *seeking* to *getting*. We don’t want to own the front door to care; there isn't one. We want to make sure all of those doors open when patients are knocking. Fixing healthcare starts with fixing access to it. And we're still just getting started. **Your Impact on Our Mission** As the Director, Lifecycle Marketing, Provider Growth, you’ll build the strategy, data foundation, and operating model for a new approach to provider lifecycle growth. Zocdoc is building the access infrastructure to make care bookable wherever patients search—connecting providers, insurance plans, scheduling systems, and practice workflows beyond the marketplace. For providers, that means more ways for patients to find and book them, with scheduling and practice tools designed to fit their operations. You’ll build the lifecycle strategy that helps practices understand, adopt, and realize ongoing value from this expanding platform. Reporting to the VP, Provider Growth, you’ll lead Lifecycle Marketing and support Product-Led Growth (PLG) in close partnership with Product, Data Science, and other growth teams, building a connected system that uses customer and product signals to understand what providers need and adapt experiences over time. This is a builder role: you’ll set the direction, hire and develop the team, and work with partners to bring the system to life. You’ll be an informed, hands-on partner to Data Science, Product, and Engineering—able to explore data, form strong hypotheses, and translate them into clear requirements for identity, decisioning, content, channels, and measurement. Together, you’ll build experiences that help practices get value from an increasingly broad platform. **Your day-to-day is...** - Building the Lifecycle Marketing function from the ground up: defining its strategy, team design, hiring plan, roadmap, operating model, and priorities—and translating them into shipped capabilities and measurable outcomes, while supporting PLG in close partnership with Product and Data Science. - Reimagining lifecycle as a continuously learning growth system, not a sequence of fixed programs, with experiences that adapt to provider context, needs, intent, product behavior, and readiness. - Designing how provider identity, account context, product usage, behavioral signals, and business objectives come together to inform decisioning and the next best action; starting with actionable approaches and progressively introducing predictive or AI-enabled methods where they add value. - Working directly with provider, account, product, and engagement data to build cohorts, investigate behavior, and diagnose drop-offs. You’ll be able to self-serve meaningful analysis while partnering with Data Science on deeper analyses, models, instrumentation, and scalable data capabilities. - Bringing the system to life across product surfaces, email, transactional communications, push, SMS, and human interactions with Sales and Customer Success—choosing the right channel and moment rather than simply increasing touch volume. - Ensuring each experience helps providers discover, adopt, and realize value from Zocdoc’s expanding platform, with commercial growth earned through successful adoption and customer outcomes. - Establishing a measurement framework that connects provider experiences to activation, time to activation, product use, retention, revenue per provider, and incremental business impact—and using the findings to change what the system does. - Partnering with Data Science, Product, Engineering, and Revenue Operations to improve the signals, instrumentation, experimentation, and reporting needed to make lifecycle experiences more relevant, adaptive, and measurable. - Recruiting, leading, coaching, and developing a high-performing Lifecycle Marketing team; setting a high bar, clarifying ownership, and building the functional discipline to scale, while supporting PLG in close partnership with Product and Data Science. - Prototyping and testing new approaches—including AI-enabled decisioning, personalization, and automation—then scaling what demonstrably improves provider and business outcomes. **You’ll Enjoy This Role If You...** - Are energized by building a growth strategy, technical foundation, and team where the capabilities are still taking shape. - Share the view that lifecycle is easy to describe and rare to execute well: it takes strong data foundations, product partnership, sound judgment, orchestration, and relentless measurement. - Have a strong point of view on how to transform lifecycle beyond static segmentation, fixed journeys, and campaign calendars. - Believe lifecycle is about helping customers make progress and realize value—not simply sending more messages or driving transactions. - Love connecting customer needs, product behavior, and business outcomes into clear priorities and experiences. - Can move comfortably between the big picture and the details: setting a multi-year direction, coaching a team, and unblocking this quarter’s work. - Enjoy working across Marketing, Product, Sales, Customer Success, Data Science, and Operations to create one connected provider experience. - Are curious about how AI and automation can make growth experiences more adaptive and useful, while staying focused on customer value. **You’ll Be Successful in This Role If You...** - Have significant experience in lifecycle, CRM, growth, product-led, or customer marketing, with a track record of building capabilities and leading teams. - Are data-savvy and comfortable manipulating and analyzing provider, account, product, or behavioral data on your own. SQL experience is an advantage, not a prerequisite; strong analytical judgment and the ability to self-serve investigation are essential. - Have built lifecycle or growth systems from the ground up, connecting customer data and decision logic to experiences, product adoption, retention, or revenue outcomes. - Bring strong customer and audience judgment, and know how to turn qualitative insight and behavioral data into useful decisions, experiences, and next steps. - Can move between strategy and implementation—working through data, systems, and operational details while partnering closely with Product, Sales, Customer Success, Analytics, or Data Science. - Have experience recruiting, developing, and organizing a team to deliver a new capability, not only inheriting and optimizing an established function. - Can define clear success measures, design tests, interpret results, and distinguish activity and attribution from evidence of business impact. - Are comfortable building through ambiguity—making sound tradeoffs, creating structure, and adapting as the product portfolio, data, and customer needs evolve. - Are an exceptional communicator and coach who can align senior stakeholders, give teams clarity, and help people grow. - Have experience with B2B, SaaS, marketplace, or other multi-product business models; healthcare experience is a plus. - Have explored or applied AI, automation, or decisioning tools to improve personalization, team effectiveness, or customer experiences. **Benefits** - Flexible, hybrid work environment at our convenient Soho location - Unlimited vacation - 100% paid employee health benefit options, including medical, dental, and vision - Commuter benefits - 401(k) with employer-funded match - Corporate wellness program with Wellhub - Sabbatical leave for employees with 5+ years of service - Competitive paid parental leave and fertility/family planning reimbursement - Cell phone reimbursement - Catered lunch every day, along with beverages and snacks - Employee Resource Groups and ZocClubs to promote shared community and belonging - Great Place to Work Certified Zocdoc is committed to fair and equitable compensation practices. Salary ranges are determined through alignment with market data. Base salary offered is determined by a number of factors including the candidate’s experience, qualifications, and skills. Certain positions are also eligible for variable pay and/or equity; your recruiter will discuss the full compensation package details. NYC Base Salary Range $190,000—$250,000 USD **About us**Zocdoc is the country’s leading digital health marketplace that helps patients easily find and book the care they need. Each month, millions of patients use our free service to find nearby, in-network providers, compare choices based on verified patient reviews, and instantly book in-person or video visits online. Providers participate in Zocdoc’s Marketplace to reach new patients to grow their practice, fill their last-minute openings, and deliver a better healthcare experience. Founded in 2007 with a mission to give power to the patient, our work each day in pursuit of that mission is guided by our [six core values](https://www.zocdoc.com/about/careers-list/). Zocdoc is a private company backed by some of the world’s leading investors, and we believe we’re still only scratching the surface of what we plan to accomplish. Zocdoc is a mission-driven organization dedicated to building teams as diverse as the patients and providers we aim to serve. In the spirit of one of our core values - *Together, Not Alone*, we are a company that prides itself on being highly collaborative, and we believe that diverse perspectives, experiences and contributors make our community and our platform better. We’re an equal opportunity employer committed to providing employees with a work environment free of discrimination and harassment. Applicants are considered for employment regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity, gender expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or any other class protected by applicable laws. [Job Applicant Privacy Notice](https://zocdocstatic.wpengine.com/wp-content/uploads/2023/02/ZocDoc-Applicant-CPRA-Notice-Final-2-28-23-.pdf)