Director, Marketing

Director, MarketingUS or UK remoteWho we are.Medicine moves too slow. At Velsera, we are changing that. Velsera was formed in 2023 through the shared vision of Seven Bridges and Pierian, with a mission to accelerate the discovery, development, and delivery of life-changing insights. Velsera provides software and professional services for: AI-powered multimodal data harmonization and analytics for drug discovery and development IVD development, validation, and regulatory approval Clinical NGS interpretation, reporting, and adoption The largest multi-modal data set in the world What is the job?The Director, Marketing at Velsera, drives, in partnership with Commercial, Sales, and cross-functional leaders across the organization, the development and execution of integrated corporate marketing programs that establish Velsera’s brand, amplify its market presence, and drive demand for its products and services across target markets. This Marketing leader will partner and coach, creating an environment of accountability, innovation, and impact as well as overseeing team prioritization, resource management, and ongoing performance optimization. What will you do?Own the build out of the marketing sub-function at VelseraEstablish and champion Velsera’s corporate brand identity, messaging, and visual standards across all marketing channels and stakeholder touchpointsIdentify and execute integrated marketing campaigns across omni-channels—including digital, email, social media, events, and content marketing—to promote Velsera’s products and services to target marketsWorking closely with the Sales team on managing contacts and nurturing leadsRigorously vet leads, moving qualified leads forward to the Sales teamEmpower the sales team more and create a tighter working relationship between marketing and salesIdentify the right industry tradeshows and thought leadership forums for Velsera to participate in, and play point on the planning and execution of these events in coordination with subject matter expertsIn coordination with subject matter experts, develop white papers, case studies, and thought leadership materials to drive lead generation and demand for Velsera’s solutionsOther duties as assignedRequirementsWhat do you bring to the table? 7+ years of marketing experience. Healthcare or scientific software experience preferred.5+ years leading and managing a marketing or other commercial teamExperience with marketing specifically for lead generation in a B2B environment is required.Experience planning and executing corporate marketing events, tradeshows, and industry conferences, including vendor relationships, logistics, and on-site execution, required.Excellent communication skills, both verbal and written.Experience developing white papers, thought leadership content, and demand generation materials, including project management in coordination with subject matter experts, required.BenefitsOur core values People first. We create collaborative and supportive environments by operating with respect and flexibility to promote mental, emotional and physical health. We practice empathy by treating others the way they want to be treated and assuming positive intent. We are proud of our inclusive diverse team and humble ourselves to learn about and build our connection with each other. Patient focused. We act with swift determination without sacrificing our expectations of quality. We are driven by providing exceptional solutions for our customers to positively impact patient lives. Considering what is at stake, we challenge ourselves to develop the best solution, not just the easy one. Integrity. We hold ourselves accountable and strive for transparent communication to build trust amongst ourselves and our customers. We take ownership of our results as we know what we do matters and collectively we will change the healthcare industry. We are thoughtful and intentional with every customer interaction understanding the overall impact on human health. Curious. We ask questions and actively listen in order to learn and continuously improve. We embrace change and the opportunities it presents to make each other better. We strive to be on the cutting edge of science and technology innovation by encouraging creativity. Impactful. We take our social responsibility with the seriousness it deserves and hold ourselves to a high standard. We improve our sustainability by encouraging discussion and taking action as it relates to our natural, social and economic resource footprint. We are devoted to our humanitarian mission and look for new ways to make the world a better place. Velsera is an Equal Opportunity Employer: Velsera is proud to be an equal opportunity employer committed to providing employment opportunity regardless of sex, race, creed, color, gender, religion, marital status, domestic partner status, age, national origin or ancestry, physical or mental disability, medical condition, sexual orientation, pregnancy, military or veteran status, citizenship status, and genetic information

Director, Marketing

US or UK remote

Who we are.

Medicine moves too slow. At Velsera, we are changing that.

Velsera was formed in 2023 through the shared vision of Seven Bridges and Pierian, with a mission to accelerate the discovery, development, and delivery of life-changing insights.

Velsera provides software and professional services for:

• AI-powered multimodal data harmonization and analytics for drug discovery and development

• IVD development, validation, and regulatory approval

• Clinical NGS interpretation, reporting, and adoption

• The largest multi-modal data set in the world

What is the job?

The Director, Marketing at Velsera, drives, in partnership with Commercial, Sales, and cross-functional leaders across the organization, the development and execution of integrated corporate marketing programs that establish Velsera’s brand, amplify its market presence, and drive demand for its products and services across target markets. This Marketing leader will partner and coach, creating an environment of accountability, innovation, and impact as well as overseeing team prioritization, resource management, and ongoing performance optimization.

What will you do?

• Own the build out of the marketing sub-function at Velsera

• Establish and champion Velsera’s corporate brand identity, messaging, and visual standards across all marketing channels and stakeholder touchpoints
• Identify and execute integrated marketing campaigns across omni-channels—including digital, email, social media, events, and content marketing—to promote Velsera’s products and services to target markets
• Working closely with the Sales team on managing contacts and nurturing leads
• Rigorously vet leads, moving qualified leads forward to the Sales team
• Empower the sales team more and create a tighter working relationship between marketing and sales
• Identify the right industry tradeshows and thought leadership forums for Velsera to participate in, and play point on the planning and execution of these events in coordination with subject matter experts
• In coordination with subject matter experts, develop white papers, case studies, and thought leadership materials to drive lead generation and demand for Velsera’s solutions
• Other duties as assigned

Requirements

What do you bring to the table?

• 7+ years of marketing experience. Healthcare or scientific software experience preferred.

• 5+ years leading and managing a marketing or other commercial team

• Experience with marketing specifically for lead generation in a B2B environment is required.

• Experience planning and executing corporate marketing events, tradeshows, and industry conferences, including vendor relationships, logistics, and on-site execution, required.

• Excellent communication skills, both verbal and written.

• Experience developing white papers, thought leadership content, and demand generation materials, including project management in coordination with subject matter experts, required.

Benefits

Our core values

People first. We create collaborative and supportive environments by operating with respect and flexibility to promote mental, emotional and physical health. We practice empathy by treating others the way they want to be treated and assuming positive intent. We are proud of our inclusive diverse team and humble ourselves to learn about and build our connection with each other.

Patient focused. We act with swift determination without sacrificing our expectations of quality. We are driven by providing exceptional solutions for our customers to positively impact patient lives. Considering what is at stake, we challenge ourselves to develop the best solution, not just the easy one.

Integrity. We hold ourselves accountable and strive for transparent communication to build trust amongst ourselves and our customers. We take ownership of our results as we know what we do matters and collectively we will change the healthcare industry. We are thoughtful and intentional with every customer interaction understanding the overall impact on human health.

Curious. We ask questions and actively listen in order to learn and continuously improve. We embrace change and the opportunities it presents to make each other better. We strive to be on the cutting edge of science and technology innovation by encouraging creativity.

Impactful. We take our social responsibility with the seriousness it deserves and hold ourselves to a high standard. We improve our sustainability by encouraging discussion and taking action as it relates to our natural, social and economic resource footprint. We are devoted to our humanitarian mission and look for new ways to make the world a better place.

Velsera is an Equal Opportunity Employer:

Velsera is proud to be an equal opportunity employer committed to providing employment opportunity regardless of sex, race, creed, color, gender, religion, marital status, domestic partner status, age, national origin or ancestry, physical or mental disability, medical condition, sexual orientation, pregnancy, military or veteran status, citizenship status, and genetic information

Medicine moves too slow. At Velsera, we are changing that.Velsera was formed in 2023 through the shared vision of Seven Bridges and Pierian, with a mission to accelerate the discovery, development, and delivery of life-changing insights.Velsera provides software and professional services for: AI-powered multimodal data harmonization and analytics for drug discovery and development IVD development, validation, and regulatory approval Clinical NGS interpretation, reporting, and adoption With our headquarters in Boston, MA, we are growing and expanding our teams located in different countries!

Medicine moves too slow. At Velsera, we are changing that.

Velsera was formed in 2023 through the shared vision of Seven Bridges and Pierian, with a mission to accelerate the discovery, development, and delivery of life-changing insights.

Velsera provides software and professional services for:

• AI-powered multimodal data harmonization and analytics for drug discovery and development
• IVD development, validation, and regulatory approval
• Clinical NGS interpretation, reporting, and adoption

With our headquarters in Boston, MA, we are growing and expanding our teams located in different countries!