Director, Marketing

Job description

The Director, Marketing is responsible for driving and executing marketing strategy, positioning, messaging, and lead generation for WellSky’s portfolio of solutions in Blood & Biotherapies and Human & Social Services. This position is based at WellSky's World Headquarters in Overland Park, KS. We invite you to apply today and join us in shaping the future of healthcare! Key Responsibilities: Strategize how to support sales bookings and revenue goals through additional marketing programs and campaigns. Manage creative development for demand generation programs, including copywriting, content marketing, and product marketing. Develop messaging for use across all marketing channels – web channels, sales channels, and marketing assets, and identify external channels for proliferation of messaging, such as journals, websites, professional events, social channels, etc. Set the content marketing and campaign strategies and work with other parts of the marketing organization to ensure they are executed. Collaborate with events team and oversee marketing at events, making the most of the opportunity for effective client engagement. Identify and build relationships with key thought leaders and other influencers as well as with key client accounts. Help develop and drive annual and quarterly marketing plans designed to raise awareness, establish our reputation as a leader, and drive leads and sales, actively monitoring and reporting on MQL generation, conversion, and influence. Partner closely with the sales and solutions management teams to develop compelling sales-enablement tools Perform other job duties as assigned. Required Qualifications: Bachelor’s degree or equivalent work experience At least 8-10 years’ relevant work experience At least 4-5 years’ relevant management experience Job Expectations: Ability to travel up to 20% based on business needs Willing to work additional hours or irregular hours as needed Must work in accordance with applicable security policies and procedures to safeguard company and client information Must be able to sit and view a computer screen for extended periods of time #LI-OF1 #LI-Onsite WellSky is where independent thinking and collaboration come together to create an authentic culture. We thrive on innovation, inclusiveness, and cohesive perspectives. At WellSky you can make a difference. Here are some of the exciting benefits full-time teammates are eligible to receive at WellSky: Excellent medical with Rx, dental, and vision benefits Mental Health support through EAP Generous paid time off, plus 13 paid holidays 100% vested 401(K) retirement plans Educational assistance up to $2500 per year WellSky provides equal employment opportunities to all people without regard to race, color, national origin, ancestry, citizenship, age, religion, gender, sex, sexual orientation, gender identity, gender expression, marital status, pregnancy, physical or mental disability, protected medical condition, genetic information, military service, veteran status, or any other status or characteristic protected by law. WellSky is proud to be a drug-free workplace. Applicants for U.S.-based positions with WellSky must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire. Certain client-facing positions may be required to comply with applicable requirements, such as immunizations and occupational health mandates. Data Privacy Notice for Job Applicants and Teammates