Director, Marketing Analytics

Job description

### **Experience Without Limits** **Come shape the future of brand experience.** **At Jack Morton, we design and build**head-turning, smile-inducing, impact-driving brand experiences that redefine what experiential marketing can achieve. We help our clients **unlock the full value of experiences** by turning bold ideas into meaningful connections. **That takes a team that's bold, curious, and acts as one.** We build on each other's ideas, challenge conventions, and show up for one another every day. Here, you'll do your best work, grow quickly, and partner across clients, disciplines, and global teams to bring new ideas to life. This is a place where curiosity drives what’s next, boldness raises the bar, and every win is shared. Where ownership is expected, egos are left at the door, and the work reflects the passion and talent of the people behind it. Experience without limits—in your work, your growth, and your impact. **\*\*ability to work hybrid in Detroit or Chicago or are within driving distance of Detroit highly preferred; may consider remote US candidates\*\*** The **Director, Marketing Analytics** serves as a strategic measurement consultant, helping clients and internal teams define success, establish measurement strategies, evaluate performance, and uncover actionable insights across experiential, sponsorship, and integrated marketing initiatives. This role blends analytical rigor with strategic thinking, translating complex data into compelling stories and business recommendations. Working closely with clients, account teams, strategists, and integrated teams, this person helps shape measurement approaches, champion best practices, and advance the agency's measurement capabilities through scalable frameworks, innovative solutions, and emerging technologies. **Responsibilities** **Measurement Strategy & Delivery** - Partner with clients and internal teams to define business objectives, success metrics, and measurement strategies. - Design measurement approaches that evaluate marketing effectiveness and inform client business decisions. - Translate complex data from multiple sources into clear insights, recommendations, and compelling narratives. - Own reporting cadence, presenting findings and strategic recommendations to clients, agency leadership, and cross-functional teams. **Measurement Expansion & Adoption** - Champion measurement across the agency by helping to develop and drive the adoption of frameworks, methodologies, standards and best practices. - Help foster a culture of evidence-based decision making by identifying opportunities to expand measurement solutions within existing and prospective client engagements. - Support thought leadership, innovation initiatives, and new business efforts with measurement strategy and analytical expertise. **Growth & Innovation** - Evaluate emerging technologies, AI-enabled solutions, and new methodologies that enhance the efficiency, scalability, and impact of measurement. - Advise third-party vendors and technology partners to ensure their methodologies keep pace w/ agency and client needs. **How You Should Be Wired** - Confident facilitator and trusted advisor who is comfortable being visible and can influence stakeholders at all levels. - Exceptional storyteller and communicator, adept at translating complexity into clarity. - Organized with the ability to keep multiple clients, workstreams and timelines moving in parallel - Naturally curious and passionate about solving business challenges through data and insight. - Collaborative, adaptable, and comfortable navigating ambiguity. - Growth-minded with a passion for innovation, continuous improvement, and learning. **Qualifications** - 8+ years of experience in analytics, measurement, consumer insights, research, strategy, consulting, or related disciplines. - Demonstrated experience developing measurement strategies and translating insights into actionable recommendations. - Experience working directly with clients and senior stakeholders in a consultative capacity. - Strong analytical and critical thinking skills, with the ability to synthesize information from multiple data sources. - Exceptional presentation, communication, and storytelling abilities. - Proficiency with PowerPoint, Excel, PowerBI and analytics, visualization, and reporting tools. - Proven ability to manage multiple concurrent client engagements, vendors and workstreams (preferred). - Agency, experiential marketing, sponsorship, consulting, or integrated marketing experience (preferred). **Last but not least, we believe in diversity, equity and inclusion.** Jack Morton is an equal opportunity employer; we strongly value diversity at our companies. We do not discriminate on race, religion, color, national origin, disability, sexual orientation, gender identity, gender expression, age, marital status, veteran status, or any other basis prohibited by law. #LI-SC1 *We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at [jobaccomodations@jackmorton.com.](mailto:jobaccomodation@jackmorton.com)* *This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.* \*\*\*JOB SCAM ALERT\*\*\* We have recently become aware that individuals not associated with Jack Morton have fraudulently used our name – and the names of some of our employees – to solicit applications for fake jobs, to conduct fake job interviews and to make fake job offers. **Any request to schedule an interview and any bona fide offer of employment will only come from an authorized representative of Jack Morton with an email address [“@jackmorton.com](mailto:%E2%80%9C@jackmorton.com)” or “@jackmorton.co.uk” or "@impact-xm".** We will never require an applicant to provide credit card or banking information to cover any supposed advance costs. If you have provided personal information in connection with a fake job offer or interview and you are concerned, we suggest that you take appropriate action. Jack Morton takes these activities very seriously and are taking appropriate steps to shut down this fraudulent activity. We urge you to be careful when sharing your personal information and to be aware of scams involving fake job postings and job offers.