Director, Marketing and Customer Service

Job description

Functions: Provide planning and leadership to the marketing department by ensuring that the appropriate structures, systems, competencies and values are developed in order to meet the objectives of the marketing plan. Establish customer services goals, develop plans and strategies, and ensure appropriate resources are deployed in other to achieve service objectives Develop the company’s branding strategies and guidelines and provides expert advice on brand reinforcement Oversee marketing communications, public relations, internal and external publications and communications Develop short and long term plans and budget for the marketing and customer service functions, monitor progress, ensure adherence, control budget, evaluate performance and recommend interventions Support the pricing policy establishment process Organize and direct marketing and strategy meetings and reviews on a regular basis Establish a system of reports and communications between marketing, sales and customer service teams and ensure effective management of the teams Provide periodic reports to senior management as required Drive business growth through new business development, strategic partnerships, product development etc Develop, implement and monitor systems and procedures necessary for the smooth operation of the marketing and customer service functions Oversee and ensure the regular conduct of relevant market research and analysis including monitoring trends and competitor analysis Lead special projects including cause-related marketing and special events Requirements: Minimum of a 1st degree in a related field MBA or Masters degree in Marketing, Communications, Public or Media Relations, and/or relevant professional qualification is essential Minimum of 12 years professional experience with proven track record The role: Responsible for planning, developing and implementing the company’s marketing and customer service strategy, marketing communications and public relations activities, and driving excellent service quality.