Director, Marketing - Brand Minute Maid

Job description

Job Description Summary: Role Type: Individual Contributor Reports into: Senior Director, Marketing - Nutrition At The Coca-Cola Company, our Brand Managers craft a vision for the future of our brands. We’re seeking someone who has a thirst for innovation and can look beyond today and create a vision for where our brands can be tomorrow. Our incumbent will persuade and inspire others and understand the lifetime value a strong brand foundation can bring. We’ve got the resources; you bring the ideas and execute the strategies that deliver cutting-edge excellence in ingredients, innovation, design and marketing. Focus, Scope, and Impact: Category Management Lead the category strategy utilizing consumer, category, commercial and industry insights to create winning long-term plans with short-term positive impact for the business. Deliver profitable, sustainable volume growth in the category, while ensuring continuous improvement of the long-term value for the brands across all markets. Develop integrated marketing plans and outstanding execution in the marketplace. Drive commercialization of brand positioning, innovation, consumer communications/messaging and shopper marketing to deliver brand objectives via clear direction/guidance and effective resource allocation decisions Identifies proactive opportunity (volume, profit, connections, assets), competitive benchmarking and insight-based strategy development on existing portfolio. Consumer Research & Insights Develops comprehensive understanding of the brand’s consumer base, their attitudes and behaviours to formulate the appropriate integrated consumer marketing and communication programs Assess attractive local consumer opportunities that are currently untapped by the Company by leveraging consumer research in order to identify new volume and profit growth areas (e.g., new beverage sub-categories, new packaging opportunities, new merchandise categories, new channels of distribution to sell licensed merchandise). Stakeholder Management Partner with internal (e.g. R&D, Supply Chain, Commercial, Zones) and external (e.g. customers, bottlers, suppliers) stakeholders to develop new and/or improved products, packaging and programs to meet consumer needs, deliver against brand strategies and drive System value/business objectives Provide Creative Strategy leads and IMX teams with leadership, clear direction/prioritization to achieve the business goals. Develop and communicate written briefs for use by agencies or suppliers (e.g., creative, advertising, packaging, product development, media, consumer promotions, merchandising, licensed or specialty merchandise, etc.) Leads and participates in key global/regional projects to ensure maximum synergy across markets Qualifications & Requirements: Bachelor’s degree in Business/ Marketing/ Communications or related field required; Master’s degree is preferred. Overall 10+ years of experience in a previous marketing role; preferably a stint in a brand management role with the ability to steward brand initiatives designed to deliver business and brand objectives through the path to purchase (consumer content to in-store execution). Knowledge of syndicated sources (e.g., AC Nielsen, IRI, CCT+, Home Scan) used in the analysis of trended consumer and volume dynamics, as well as knowledge of procedures used to drive increases in volume and brand equity (e.g., marketing programs, licensed/speciality merchandise and/or properties) are needed. Must possess the ability to apply basic marketing concepts (e.g., brand positioning, brand architecture, SWOT Analysis, competitive assessment, marketing objectives/strategies, consumer segmentation) used in the development of marketing plans. What We Can Do For You Challenging Work – our unique global system offers constant opportunities to develop world-class skills and a truly international career. Iconic Brand: Work on the most recognized brand in the world and be part of developing the brands next chapter. Exposure to World Class Leaders: Availability to global marketing leaders that will expand your network and exposure you to emerging digital platforms and marketing insights. Creative Team Culture: Be inspired by the best brand leaders and marketeers in the world, which creates a creative culture that supports taking risks and innovation. What can help you be successful in this role? Growth Behavior: Growth Mindset: Demonstrates Curiosity. Welcomes failure as a learning opportunity. Smart Risk: Makes bold decisions/recommendations. Externally Focused: Understands the upstream and downstream implications of his/her work. Performance Driven & Accountable: Has high-performance standards. Outperforms her/his peers. Fast/Agile: Removes barriers to move faster. Experiments and adapts. Thrives under pressure and at a fast pace. Empowered: Brings solutions instead of problems. Challenges the status quo. Has the courage to take an unpopular stance. Leadership Behavior Act Like an Owner: Deliver results, creating value for our brands, our System, our customers and key stakeholders. Collaborate with the System, Customers and Key Stakeholders Develops Self and Others: Develop self and support others' development to achieve their full potential. Drive Innovation: Generate new or unique solutions and embrace new ideas that help sustain our business. What We Can Do For You Career growth and development: Leveraging our boundaryless network, we provide access to educational platforms and provide coaching, mentoring and feedback, as a part of our Leadership & Development process. Diverse and inclusive culture: You’ll be embraced for who you are and empowered to use your voice to help others find theirs. We want to make our culture inevitable. International Experience: Become part of international projects and work along multicultural teams, through our global network. Skills: Brand Architecture, Brand Positioning, Channel Management, Competitor Analysis, Consumer Segmentation, Creative Process, Digital Media Strategy, Group Problem Solving, Human Insights, Leadership, Marketing Goals, Marketing Strategies, Media Planning, Quantitative Research, Social Media Strategies, SWOT Analysis, Team Management Location(s): India City/Cities: Gurugram Travel Required: 00% - 25% Relocation Provided: Yes Job Posting End Date: November 2, 2026 Our Purpose and Growth Culture: We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.