Director, Marketing Communications / Brand Communications

Job description

At GEICO, we offer a rewarding career where your ambitions are met with endless possibilities. Every day we honor our iconic brand by offering quality coverage to millions of customers and being there when they need us most. We thrive through relentless innovation to exceed our customers’ expectations while making a real impact for our company through our shared purpose. When you join our company, we want you to feel valued, supported and proud to work here. That’s why we offer The GEICO Pledge: Great Company, Great Culture, Great Rewards and Great Careers. GEICO is creating a new, dedicated marketing communications function, and we are looking for a Director to build and lead this vital new mission. Sitting within GEICO’s Corporate Communications team, this role works in close partnership with the GEICO Marketing department to identify opportunities early while ensuring all communications align with GEICO’s broader narrative. GEICO is on an exciting journey to transform into a more modern marketing organization, and this role is central to how we tell that story both internally and externally. The mandate is simple: elevate the GEICO brand through proactive, strategic communications that showcase the innovative work happening across the company. This is a true builder role, with the opportunity to launch marketing communications as a new capability – from strategy and team design to agency model, processes, and ways of working. The ideal candidate is energized by a blank piece of paper and the chance to put their fingerprints on a new function built from the ground up. This role operates in a high visibility, fast-moving environment supporting one of the most recognizable brands in the country. Responsibilities Develop and execute a proactive marketing communications strategy that elevates GEICO’s brand in trade, business, and consumer media while also telling the story to our associate population, with a focus on driving outsized share of voice and strengthening GEICO’s marketing reputation. Leverage existing relationships with key publications to secure meaningful coverage of GEICO’s marketing evolution, campaigns, partnerships, and creative work. Serve as an embedded communications partner within the Marketing organization, attending leadership meetings, planning sessions, and strategy discussions to identify storytelling opportunities early. Advise senior marketing leaders on media opportunities, thought leadership, and external visibility. Support executive and internal communications for marketing leadership, including talking points, town halls, and organizational messaging. Explore and integrate AI-enabled tools, platforms, and agents as a core accelerator for marketing communications by scaling media intelligence, outreach, content development, and measurement across the PR ecosystem. Manage a small team and serve as the day-to-day point of contact with our agency partners, setting priorities, directing outreach, and ensuring the agency is delivering work that meets our standards and elevates the brand. Serve as a communications liaison across GEICO’s broader roster of external agencies – including creative, media, and digital partners – to ensure alignment on messaging, brand voice, and proactive storytelling opportunities. Requirements 10+ years of communications experience with a focus on marketing communications, brand PR, and consumer communications. Experience in both agency and in-house settings. You understand how to manage and get the best out of agency partners – both a dedicated communications agency and the broader ecosystem of creative, media, and digital agencies that support a large marketing organization. Experience building new capabilities in fast-paced, dynamic environments. Comfortable operating with ambiguity and taking an entrepreneurial approach to problem-solving. Retail or consumer brand PR experience strongly preferred. Established relationships with reporters and editors at major marketing and advertising trade publications. Proven ability to secure top-tier media placements and build sustained narrative campaigns. Experience supporting senior executives with communications strategy, media preparation, and public visibility. Exceptional writing, strong project management instincts, and a collaborative approach. Annual Salary $140,425.00 - $229,600.00 The above annual salary range is a general guideline. Multiple factors are taken into consideration to arrive at the final hourly rate/ annual salary to be offered to the selected candidate. Factors include, but are not limited to, the scope and responsibilities of the role, the selected candidate’s work experience, education and training, the work location as well as market and business considerations. At this time, GEICO will not sponsor a new applicant for employment authorization for this position. The GEICO Pledge: Great Company: At GEICO, we help our customers through life’s twists and turns. Our mission is to protect people when they need it most and we’re constantly evolving to stay ahead of their needs. We’re an iconic brand that thrives on innovation, exceeding our customers’ expectations and enabling our collective success. From day one, you’ll take on exciting challenges that help you grow and collaborate with dynamic teams who want to make a positive impact on people’s lives. Great Careers: We offer a career where you can learn, grow, and thrive through personalized development programs, created with your career – and your potential – in mind. You’ll have access to industry leading training, certification assistance, career mentorship and coaching with supportive leaders at all levels. Great Culture: We foster an inclusive culture of shared success, rooted in integrity, a bias for action and a winning mindset. Grounded by our core values, we have an an established culture of caring, inclusion, and belonging, that values different perspectives. Our teams are led by dynamic, multi-faceted teams led by supportive leaders, driven by performance excellence and unified under a shared purpose. As part of our culture, we also offer employee engagement and recognition programs that reward the positive impact our work makes on the lives of our customers. Great Rewards: We offer compensation and benefits built to enhance your physical well-being, mental and emotional health and financial future. Comprehensive Total Rewards program that offers personalized coverage tailor-made for you and your family’s overall well-being. Financial benefits including market-competitive compensation; a 401K savings plan vested from day one that offers a 6% match; performance and recognition-based incentives; and tuition assistance. Access to additional benefits like mental healthcare as well as fertility and adoption assistance. Supports flexibility- We provide workplace flexibility as well as our GEICO Flex program, which offers the ability to work from anywhere in the US for up to four weeks per year. The equal employment opportunity policy of the GEICO Companies provides for a fair and equal employment opportunity for all associates and job applicants regardless of race, color, religious creed, national origin, ancestry, age, gender, pregnancy, sexual orientation, gender identity, marital status, familial status, disability or genetic information, in compliance with applicable federal, state and local law. GEICO hires and promotes individuals solely on the basis of their qualifications for the job to be filled. GEICO reasonably accommodates qualified individuals with disabilities to enable them to receive equal employment opportunity and/or perform the essential functions of the job, unless the accommodation would impose an undue hardship to the Company. This applies to all applicants and associates. GEICO also provides a work environment in which each associate is able to be productive and work to the best of their ability. We do not condone or tolerate an atmosphere of intimidation or harassment. We expect and require the cooperation of all associates in maintaining an atmosphere free from discrimination and harassment with mutual respect by and for all associates and applicants.