Director, Marketing - Plastic Surgery / Natrelle

Job description

The “Marketing Lead” for Natrelle and Keller Funnel is responsible for shaping and executing the brand strategy to drive growth, awareness, and market leadership. The role leads brand planning, commercial strategy, and integrated marketing programs targeting both healthcare professionals and patients. This individual acts as the primary steward of the brand’s positioning in the plastic surgery space and works cross-functionally with sales, clinical, regulatory, and external agency partners. Key Responsibilities: Develop and implement strategic brand plans to achieve business objectives in the plastic surgery segment. Conduct market analysis, identify trends, and leverage customer insights to inform marketing initiatives. Lead campaigns that promote product benefits, clinical outcomes, and brand value to surgeons, practices, and patients. Collaborate closely with R&D, medical affairs, and regulatory teams to ensure compliant messaging and effective product launches. Oversee creation of educational and promotional content, digital assets, events, and KOL engagement programs. Partner with finance and operations to deliver accurate demand plans Develop/maintain relationships with plastic surgery societies and key customers (KOLs). Support major industry meetings Manage budget, agency relationships, and vendor contracts, driving ROI across all marketing activities. Support key meetings and advisory boards with development of strategy and content for brand Monitor brand performance and maintain competitive intelligence on emerging products, competitors, and market shifts. Serve as internal brand champion, training sales teams and influencing senior leadership on brand priorities. Manage expenses to ensure that costs are in-line with the operating budget. Bachelor’s degree in marketing, business, or related field; MBA preferred. 10+ years commercial experience including marketing and sales. 7+ years of experience in healthcare, medical device, or pharmaceuticals marketing, with proven experience in brand leadership. 4+ years experience supervising and managing employees. Deep understanding of the aesthetics/plastic surgery market and its stakeholders a plus. Demonstrated success in leading cross-functional teams and launching new products. Analytical, strategic thinker with strong communication and project management skills. Experience with regulatory guidelines (FDA, EU MDR) and medical device marketing compliance. This leadership role is ideal for a results-driven marketer with passion for innovation, collaboration, and advancing patient outcomes in aesthetic medicine Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law: ​ The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future. ​ We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.​ This job is eligible to participate in our long-term incentive programs. ​ Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law.​ AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled. US & Puerto Rico only - to learn more, visit US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more: About AbbVie At Allergan Aesthetics, an AbbVie company, we develop, manufacture, and market a portfolio of leading aesthetics brands and products. Our aesthetics portfolio includes facial injectables, body contouring, plastics, skin care, and more. Our goal is to consistently provide our customers with innovation, education, exceptional service, and a commitment to excellence, all with a personal touch. For more information, visit . Follow Allergan Aesthetics on LinkedIn.