Director, Marketing - Project Farma

Job description

When joining PerkinElmer, you select an experienced and trusted leader in scientific solutions, with the support of a global service network and distribution centers, providing the right solution, at the right time, to meet critical customer needs. With over an 80+ year legacy of advancing science and a mission of innovating for a healthier world, our dedicated team collaborates closely with commercial, government, academic and healthcare customers to deliver our broad portfolio of analytical solutions, and OneSource services. Job Title Director, Marketing - Project Farma Location(s) US Remote - AL, US Remote - CA, US Remote - CO, US Remote - DC, US Remote - GA, US Remote - IL, US Remote - IN, US Remote - KY, US Remote - MA, US Remote - MD, US Remote - MO, US Remote - NC, US Remote - NJ, US Remote - OH, US Remote - OR, US Remote - TX, US Remote - VA Job Description This is a full-time salaried position with Project Farma, a PerkinElmer company . The successful candidate may be remote however willing to travel domestically, to meet client project and internal requests. Project Farma’s purpose is to improve patient lives by accelerating the delivery of life-changing therapies. We accomplish this through the successful execution of high-quality life sciences projects across the full project lifecycle. Project Farma (PF) team members collaborate with cross-functional teams to build trusted client relationships, deliver an exceptional customer experience, and contribute to business growth by identifying opportunities and applying data-driven insights to support project planning, cost, schedule, and performance management. This role contributes to organizational success by supporting financial performance, operational efficiency, and continuous improvemen t, while also investing in people through mentorship, knowledge sharing, and professional development. All team members are expected to embody Project Farma’s values by being curious , personable , and unselfish , while maintaining a strong commitment to a Patient Focused and People First mindset . The Marketing Director is a senior leader responsible for setting direction, driving execution, and delivering results across a function, portfolio, or business segment. This role provides strategic leadership, oversees multiple teams or initiatives, and partners cross-functionally to align people, processes, and priorities with company objectives. The Marketing Director plays a pivotal role in driving the Company’s marketing objectives with strong emphasis on lead generation and collaboration with business development and inside sales teams. Success in this role will be rooted in the ability to communicate clearly with executive leadership, drive alignment with business development and inside sales teams, and execute coordinated targeted marketing strategies to achieve the Company’s strategic objectives and business growth goals. Additionally, they will develop and lead the internal Marketing team and will provide valuable decision support, and operational improvement opportunities. Key Responsibilities Develops customer-centric communication strategies and collaborates with cross-functional teams for tactical planning across digital channels (social media, CRM, websites, email) to enhance client engagement and drive sales. Gains insights from business development, HR, and executive stakeholders to design marketing strategies, brand campaigns, and partnerships, aligning with corporate objectives and boosting brand recognition and customer acquisition. Executes metric-driven sales-enablement activities, including personalized account-based marketing (ABM) and inbound marketing strategies. Curates blog articles, social media campaigns, eBooks, and SEO/SEM tactics to support the Company’s value proposition and enable business growth. Manages relationships with editorial partners, PR/media contacts, and contract writers to support thought leadership amplification and earned media coverage Collaborates with key SMEs to develop and showcase marketing collateral including scientific publications, white papers, case studies, and more. Provides regular quarterly metrics management and reporting on performance, accompanied by actionable recommendations for optimizing marketing activities and improving outcomes. Conducts market research exercises to identify new product/service opportunities, developing strategic plans to capitalize on them and ensure continued organizational growth. Drives collaboration among executive leadership, inside sales/business development, for coordinated outreach efforts and effective follow-up. Collaborates with human resources to organize and execute corporate events in alignment with themes and organizational priorities to optimize employee engagement. Manages the annual marketing budget, prioritizing activities that drive substantial growth and maximize return on investment (ROI) for the organization. Oversees conference and industry event marketing, including pre-event planning, on-site execution, lead capture, and post-event follow-up in coordination with Client Engagement and business development teams Mentor’s direct reports by driving high personal and professional performance and a strong team culture. Develops ideal customer profiles (ICPs) and customer journeys to ensure that marketing approaches are appropriate and increase success rates. Attributes for Success Technical Delivery : Applies advanced technical knowledge and professional expertise Innovation & Continuous Improvement : Seeks better ways, adapts to change and champions new ideas. Customer Focus & Professionalism : Represents PF with consistent professionalism, appropriate escalation and respect for internal stakeholders, even during high stress delivery situations Integrity & Humility : Demonstrates self-awareness and puts PF mission above ego Collaboration & Communication : Communicates clearly and proactively and drives transparent alignment with clients. Project Execution : Delivers reliably, manages priorities and drives for high quality outcomes Growth Mindset : Shows openness to new ideas, feedback and change Experience Required 7-10 years of marketing leadership, preferably in the life science industry with demonstrated high level of independent performance. Bachelor’s degree in marketing, business, or equivalent experience Excellent analytical and strategic thinking skills with the ability to translate strategic vision and analysis into executable solutions. Willing and enthusiastic to travel to support key conferences, strategic planning sessions, and professional development events. Comfortable interacting with executive leaders and stakeholders within the organization and presenting to internal and external audiences. Coaching and mentor-like mindset with previous experience managing direct reports. Self-motivated, resourceful leader with excellent organizational skills, attention to detail, and ability to manage multiple streams of on-going work successfully. Strong problem solving, analytical reasoning, decision-making skills, ability to prioritize multiple projects and meet deadlines. Strong communication skills, both verbal and written, with acute attention to detail and quality Proficiency with social media platforms and CRM tools like LinkedIn, HubSpot, and Salesforce Visionary, positive, and energetic leader that fosters the Company’s unique, diverse, and winning culture. Other Preferred Experience with HubSpot and Salesforce integration, including UTM governance, campaign attribution, and marketing performance dashboards. Familiarity with thought leadership content programs, including white paper development, editorial placements, and PR/media coordination. Experience managing external agency relationships, contract writers, and creative vendors. Exposure to the life sciences capital project, CRO, or CDMO space is a plus. Project Farma is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, or veteran status or any other characteristics protected by applicable law. PerkinElmer is committed to a culturally diverse workforce. Applicants must be authorized to work in the United States on a full-time basis. We will not sponsor applicants for current or future work visas for this position. This position may require significant travel to support project and business needs. We cannot employ anyone with an invalid driver's license. The annual compensation range for this full-time position is $140,000 - 180,000. The final base pay offered to the successful candidate will be determined by factors including internal equity, work location, as well as individual qualifications, such as job-related skills, experience, and relevant education or training. PerkinElmer is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, or veteran status or any other characteristics protected by applicable law. PerkinElmer is committed to a culturally diverse workforce.