Director, Member Activation & Lifecycle Growth

Job description

ABOUT LEAP Leap is one of the fastest-growing benefits solutions and a category-defining pioneer in employer specialty pharmacy. We are reshaping how life-changing therapies are delivered and financed, ensuring patients get the treatment they need while employers finally get a fair deal. Specialty drugs and infusions represent nearly 10% of all healthcare spend and are the fastest-growing cost category for employers. Leap tackles this challenge with a novel approach: eliminating hidden markups, expanding access to high-quality infusion providers, and bringing clarity and fairness to how therapies are priced and paid for. We’re proud to partner with numerous Fortune 500 companies and leading TPAs. Each patient we serve creates immediate ROI: lower costs, improved access, and better care. Join us as we redefine what’s possible in specialty care. ABOUT THE ROLE We’re hiring a Director, Member Activation & Lifecycle Growth to build and run the campaigns that turn eligible members into activated Leap patients. Leap partners with self-funded employers who give us access to claims data, prior authorization data, and member communication channels. That means we can often identify who may benefit from Leap, what therapy they are using, and where they are in their treatment journey. Your job is to turn that signal into coordinated outreach that earns trust, drives action, and helps patients access better care. This role sits at the center of Leap’s member activation engine. You will partner with Growth Analytics to identify and prioritize members, with Content and Design to develop high-performing creative, and with Member Ops to ensure interested members successfully move from outreach to scheduled calls, enrollment, and treatment starts. This is a hands-on operating role. You will own the campaign calendar, channel strategy, experiment roadmap, and execution across email, SMS, direct mail, employer benefits portals, webinars, landing pages, incentives, and claims-triggered outreach. You’ll be the connective tissue across content, design, analytics, and member operations, translating strategy and insights into campaigns that launch, learn, and improve. Your job is to make the activation engine work across channels and clients. WHAT YOU’LL ACCOMPLISH - Build Leap’s member activation engine Create the repeatable system that moves eligible members from initial awareness to action. You’ll help define how Leap plans, launches, measures, and improves activation across our clients. - Drive lifecycle and targeted outreach campaigns Own multi-step campaigns across email, SMS, direct mail, landing pages, employer channels, and reactivation flows. You’ll be responsible for campaign strategy, sequencing, timing, channel mix, testing plans, and execution quality. - Turn data signals into personalized member journeys Partner with Growth Analytics to translate claims, prior authorization, eligibility, and funnel data into practical outreach strategies. You’ll help determine which members to contact, when to reach them, which channels to use, and how the activation path should adapt based on therapy, timing, site of care, and member context. - Run a rigorous experimentation and optimization program Identify and test hypotheses across messaging, channels, timing, incentives, landing pages, direct mail formats, subject lines, CTAs, and campaign sequences. You’ll analyze performance, surface what is working and what is not, and present clear recommendations to leadership and cross-functional partners. - Own campaign execution and marketing operations Build, QA, and launch campaigns in Leap’s marketing tools. You’ll manage segmentation, workflows, lists, tracking links, UTM conventions, scheduling, SMS setup, landing page coordination, direct mail vendor handoffs, and performance reporting so campaigns go out accurately and on time. - Activate employer-controlled channels and cross-functional partners Work with Client Success, Content, Design, Member Conversion/Ops, and employer-facing teams to use the channels clients make available to Leap, including benefits portals, HR emails, webinars, incentives, direct mail, and internal benefits communications. You’ll help create scalable communication packages and approval processes that give Leap room to experiment while respecting client requirements. WHAT WE’RE LOOKING FOR - Relevant B2C growth and lifecycle experience You have experience in lifecycle marketing, engagement, activation, retention, growth marketing, consumer product marketing, or a closely related role, with demonstrated progression in scope and impact. B2C experience is required; experience in digital health, healthcare, wellness, benefits, insurance, or consumer technology is a plus. - Lifecycle marketing, experimentation, and performance orientation You have built and optimized campaigns across channels such as email, SMS, direct mail, landing pages, and other member or consumer touchpoints. You know how to form hypotheses, design tests, analyze results, and use data to improve conversion over time. - Hands-on campaign execution and marketing operations. You can take a campaign from strategy to launch. You have built campaigns yourself in tools like HubSpot, Braze, Iterable, Salesforce Marketing Cloud, Customer.io, or similar platforms. You understand segmentation, workflows, QA, tracking, deliverability, opt-outs, list hygiene, campaign reporting, and the operational details required to get high-quality work out the door. - Product-oriented member marketing and data-driven targeting You bring a product mindset to activation. You think deeply about who the member is, what problem Leap is solving for them, what they need to understand before taking action, and how the experience should adapt based on their therapy, timing, concerns, and stage in the journey. You are excited by the idea of using claims, prior authorization, eligibility, product, or behavioral data to trigger timely, relevant outreach. - Operational rigor in a high-trust category You understand that growth in healthcare depends on accuracy, compliance, QA, and clean execution. You can manage details, anticipate risks, coordinate stakeholders, and build processes that reduce errors as volume scales. - High agency, AI-forward, and cross-functional You can create structure from scratch, set your own priorities, troubleshoot issues, and drive projects forward with minimal oversight. You actively use AI tools to work smarter and faster. You can lead complex, multi-stakeholder initiatives across content, design, analytics, product, engineering, client success, clinical operations, and member operations, and communicate clearly with both technical and non-technical audiences. At Leap, we’re building an outlier company with real impact — and that takes focus, energy, and commitment. If that excites you, we’d love to hear from you. Leap is an equal opportunity employer and welcomes applicants from all backgrounds. We’re committed to building a team that reflects a diversity of perspectives, experiences, and identities.