Director, Member Experience & Lifecycle Marketing

Job description

FoundersCard is hiring a Director, Member Experience & Lifecycle Marketing to own our members' experience from the moment they join through every renewal. This is a hands-on retention and lifecycle marketing role for someone who is obsessed with member feedback, catches churn risk before it happens, and builds the campaigns and cross-functional fixes that turn insight into renewals. This role is based in our Spring/Houston office. This is an in-office role requiring 4-days a week at the Spring, Texas office\* ### What You'll Own - Own the strategy, build, and execution of lifecycle and email marketing programs—including nurture streams, triggered/behavioral campaigns, onboarding sequences, and customer lifecycle communications—aligned to engagement and pipeline goals. - Build and operate a retention early-warning system, using behavioral signals like login frequency, benefit redemption, and support sentiment to flag at-risk members before they consider canceling. - Personalize retention interventions based on past member behavior, location, and other available data rather than one-size-fits-all outreach. - Own the voice-of-member feedback loop—NPS/CSAT, and themes from support conversations—and act as the internal advocate pushing that feedback into product, benefits, and partnership decisions. - Partner closely with Member Support, the team talking to members daily and surfacing risk and friction signals first. - Track benefit-level performance and friction, identifying which benefits drive renewal versus which generate disproportionate complaints, and work with Partnerships to fix, improve, or retire underperforming ones. - Personally build, configure, and analyze lifecycle email marketing workflows—renewal sequences, at-risk saves, and re-engagement campaigns—from strategy through execution. - Use AI tools to work more efficiently, from speeding up analysis to accelerating campaign and creative production. ### What Success Looks Like You'll build a member experience that measurably reduces churn, with: - A churn-risk model that flags at-risk members early enough to act, with a growing save rate on outreach. - Rising NPS/CSAT scores and a consistent flow of member feedback that gets acted on. - Clear visibility into which benefits drive renewal versus friction, and a track record of fixing or retiring the ones that don't. - Faster time-to-first-value in onboarding, so new members see the value of membership sooner. - A tight, trusted partnership with Member Support that catches risk earlier. ### What You Bring - 7+ years in retention, member/customer experience, or lifecycle marketing, ideally at a membership, subscription, or loyalty-driven business - Hands-on email marketing expertise is required — proven experience personally building, deploying, and analyzing automated email/lifecycle workflows, not just directing an agency or team - HubSpot experience is a strong plus - Comfort working cross-functionally with Support, Partnerships, and Product - Experience building or operating a churn-risk or member health-scoring framework - Proven track record preventing or positively impacting churn by implementing data-driven retention processes and strategies — personalizing interventions based on past member behavior, location, and other available data rather than one-size-fits-all outreach - Fluency with AI tools to work efficiently — using them to speed up analysis, draft and test campaigns faster, and generate or refine design/creative assets - A genuine obsession with the member's experience — someone who treats every piece of feedback as actionable data, not noise