Director, Newsletter & Email Marketing

Job description

**This position is listed on behalf of a partner company, which manages all applications and next steps. Our partner is looking for a Director, Newsletter & Email Marketing based in the United States.** We are seeking a hands-on email marketing leader to oversee and scale a high-volume, revenue-generating newsletter program serving audiences across 22 markets. In this role, you will drive newsletter strategy, campaign execution, audience engagement, deliverability, and commercial performance while protecting the subscriber experience. You will manage more than 40 campaigns per week alongside automated lifecycle journeys, sponsored placements, and targeted product marketing initiatives. Working closely with marketing leadership, advertising sales, merchant partners, and analytics teams, you will turn campaign data into actionable insights that strengthen monetization and long-term audience value. As a player-coach, you will combine strategic direction with hands-on execution, technical expertise, and team development. This is an opportunity to shape a global email marketing operation, improve performance at scale, and build a more personalized, data-driven communication experience. ### Accountabilities - Lead newsletter strategy and monetization: Develop and execute a global newsletter roadmap across 22 markets, balancing sponsored placements, commissionable offers, campaign frequency, audience engagement, and long-term subscriber health. - Manage high-volume campaign execution: Oversee more than 40 newsletter campaigns per week, managing planning, creative development, quality assurance, scheduling, deployment, and post-campaign analysis. - Optimize commercial performance: Partner with advertising sales and merchant teams to advise on inventory, placements, targeting, and campaign best practices, using reliable performance data to improve partner outcomes and revenue potential. - Own deliverability and sender reputation: Manage inbox placement, sending-domain health, IP and domain warm-up, email authentication protocols (SPF, DKIM, and DMARC), list hygiene, audience data quality, and mailbox-provider requirements across multiple markets. - Drive experimentation and optimization: Develop mobile-first, flexible email templates and run continuous A/B testing across creative, offers, segmentation, personalization, and send timing to improve engagement and campaign effectiveness. - Build audience segmentation and personalization: Deliver targeted messaging based on market, client, member behavior, and relevant preferences, ensuring that audience selection and campaign placements respect client-specific settings. - Develop lifecycle marketing journeys: Design and optimize automated activation, welcome, re-engagement, and win-back campaigns that increase engagement, improve retention, and strengthen long-term member value. - Support product marketing and go-to-market initiatives: Oversee targeted campaigns that increase awareness and adoption of proprietary products and service categories, collaborating with marketing stakeholders on launch objectives and execution. - Establish performance measurement and reporting: Define and monitor key performance indicators across engagement, deliverability, lifecycle, and commercial outcomes, including open rates, click-through rates (CTR), click-to-open rates (CTOR), and sender reputation. - Ensure trustworthy analytics: Maintain accurate, defensible campaign and partner reporting, accounting for bots, email scanners, prefetch activity, and other invalid traffic that may distort engagement metrics, in partnership with analytics teams. - Lead and develop the email marketing team: Coach and manage a growing team of email marketers and specialists, establishing clear expectations, encouraging professional development, and maintaining high execution standards. - Improve operational processes: Strengthen campaign intake, approvals, quality assurance, reporting, and cross-functional communication to improve efficiency, consistency, and accountability. - Manage technology and vendor relationships: Oversee relationships with email service providers (ESPs), customer data platforms (CDPs), and deliverability vendors, contributing to platform strategy, capability assessments, and potential migrations. - Maintain regulatory compliance: Ensure email marketing practices comply with applicable privacy and email regulations, including CAN-SPAM, CASL, and GDPR, while overseeing consent, subscription, and preference management. - Collaborate with senior leadership: Serve as a strategic partner to marketing leadership, communicating campaign performance, emerging trends, risks, and priorities while recommending data-driven improvements. ## Requirements: - Extensive email marketing experience: At least nine years of hands-on email marketing experience in a high-volume environment, including seven or more years managing newsletters or email programs monetized through sponsored placements, affiliate revenue, or commissionable offers. - Newsletter monetization expertise: Demonstrated experience operating recurring newsletter programs, maintaining campaign and inventory calendars, balancing paid placements with audience needs, and optimizing commercial performance. - Advanced deliverability knowledge: Deep practical expertise in inbox placement, sender reputation, IP and domain warm-up, SPF/DKIM/DMARC authentication, list hygiene, and mailbox-provider relationships. - Enterprise marketing technology proficiency: Hands-on mastery of a major enterprise email service provider and CDP or marketing automation stack. Experience with Iterable, Lytics, or comparable platforms is particularly relevant. - Segmentation and automation expertise: Strong command of audience segmentation, behavioral targeting, dynamic content, personalization, triggered campaigns, automated lifecycle journeys, and marketing automation workflows. - Campaign optimization skills: Experience designing and evaluating A/B tests, developing reusable email templates, improving campaign quality, and translating findings into practical optimization strategies. - Analytics and attribution expertise: Advanced understanding of marketing analytics, attribution models, performance measurement, KPI development, and dashboard reporting, including the ability to distinguish genuine engagement from invalid traffic. - People leadership: A proven track record of managing, mentoring, and developing high-performing email marketing teams while maintaining a hands-on approach to execution and problem-solving. - Commercial and cross-functional judgment: Ability to balance revenue objectives, partner requirements, audience experience, deliverability, and long-term subscriber value while collaborating across marketing, sales, merchant, and analytics functions. - Communication and stakeholder management: Strong written and verbal communication skills, with the ability to present performance insights and strategic recommendations clearly to partners, executives, and cross-functional teams. - Education: Bachelor's degree or equivalent practical experience. - Preferred industry background: Experience in e-commerce, marketplaces, employee perks and benefits, affiliate marketing, deals, newsletter publishing, or media monetization. - Additional preferred experience: Familiarity with HR benefits and employee engagement, multi-tenant marketing programs, product marketing and go-to-market campaigns, global email operations, and ESP evaluation or migration. - Working style: A strategic yet execution-oriented leader who can manage competing priorities, solve technical challenges, continuously test new approaches, and develop scalable processes. ## Benefits: - Annual compensation: $115,000–$130,000 base salary, plus bonus. - Medical and dental insurance: Employer pays 75% of monthly contributions. - Telehealth coverage: 100% employer-paid. - Vision insurance: 100% employer-paid monthly contributions. - Domestic partner coverage: Available across all insurance plans. - Life insurance: 100% employer-paid life insurance. - Retirement savings: 401(k) retirement plan options, including an employer contribution. - Paid time off: Generous paid time off (PTO) and sick time off (STO) programs. - Parental leave: Paid maternity and paternity leave policies. - Paid holidays: 11 holidays annually, including an office closure day after Thanksgiving. - Flexible spending accounts: Access to a flexible spending account program. - Additional voluntary benefits: Options including short-term disability, long-term disability, supplemental life insurance, accident coverage, and cancer coverage. - Remote work: Remote position based in the United States. - Leadership and growth opportunities: The chance to shape global newsletter strategy, lead a growing team, and influence commercial performance across multiple markets.