Director of Acquisition

Job description

At Our Place, we believe in the power of home-cooking to bring people together. We design thoughtful, beautiful products that make cooking and sharing meals easier and more joyful—and we are building a brand that earns a meaningful place in customers’ homes over time. We’re looking for a strategic, hands-on marketing leader to run point on our next phase of DTC growth. This is a role where you’ll have the opportunity to sharpen Our Place’s focus and new customer acquisition strategy across markets with the support of strong cross-functional partners. Success in this role is built on strong communication and leadership skills, rigorous measurement, and intellectual curiosity. In this role, you’ll be responsible for leading a team of high performing marketers to refine a growth engine across multiple product lines, personas, and countries. If you’re energized by investigating data and probing into complex, ambiguous problems to build intentional systems and business solutions — we’d love to hear from you! We believe some of the best ideas happen when we’re together! Right now, teams come into our beautiful new West LA headquarters on Tuesdays and Thursdays to collaborate and connect. In the future, we may ask teams to come in more often — because some things are just better in person. We’re looking for someone who’s excited about being part of an in-person, collaborative culture and is comfortable with the flexibility that comes with a growing, hybrid workplace ### What you'd do at Our Place - Apply a data driven, strategically iterative approach to optimizing and continuing to scale a multi-million dollar digital and traditional portfolio with a focus on acquiring new customers while achieving revenue and efficiency goals (e.g. CPO, ROAS, CAC) - Define the end-to-end strategy for key digital channels like Facebook and Google, as well as our rapidly growing offline media portfolio including, but not limited to, Linear TV, Streaming/OTT, and Podcasts - Partner closely with our Creative team to evolve the ad creative strategy, visualize concepts and plan and execute experiments a creative learning agenda - Architect and execute a rigorous testing agenda to prove out channel level incrementality in addition to testing to inform tactical structural and targeting approaches - Build, lead, and mentor a high performing full time and contractor team to foster positive collaboration and excellent results - Communicate insights with the broader organization, including but not limited to Marketing, Creative, Finance, CX, and Product - Consistently approach tasks and questions analytically to tactfully identify solutions and inform business decisions - Design processes, tech stacks, and reporting loops to facilitate scalable and organized marketing ecosystems ### Who you are - Minimum of 5 years of performance marketing experience across Digital and Offline channels, and have a strong working knowledge across Paid Social, Programmatic, and Search Marketing (SEM), as well as Podcast and Broadcast / Streaming TV - A track record of successfully deploying a sizable ($50M+) acquisition budget to drive revenue and customer acquisition at scale, preferably in multiple global markets - Extensive hands-on experience managing individual digital performance channels end-to-end, with deep expertise in Paid Social, Programmatic, and/or SEM - Analytical and quantitative problem-solving abilities, including both technical skills (you likely comfortable in Excel and/or SQL), as well as consultative (you are effective at quickly scoping and structuring problems to be solved) - High tolerance for ambiguity and bias for action as you respond to new information - Entrepreneurial and global ownership mindset, with proven ability to influence and build advocacy for ideas at all levels of the organization - Demonstrated people leadership skills, with prior experience hiring, coaching, and developing a team of channel managers - Excellent communication, organization, and time-management skills - A positive, “impatient optimist” perspective that keeps the team moving forward - Passion for understanding consumer behavior and creating outstanding customer experiences in line with a mission-driven brand ### What we offer at Our Place - Competitive pay and real-deal equity — we want you to have a slice of what we’re building together - A chance to share in our wins — all full-time team members are eligible for our discretionary annual bonus plan - Benefits that actually benefit — top-tier medical, dental, and vision to keep you feeling your best - Plenty of time off — generous PTO, and synchronized time off (we all log off together so you can actually rest) - We invest in you — $500 a year for learning & development, plus an optional 401k plan so future you is covered - All the kitchen treats — team member discount, an annual our place gift card, and of course, lots of our place goodies for your home - A workspace worth leaving your house for — a beautiful office with a creative studio, multiple kitchens, and plenty of room for big ideas - Tuesday lunches — catered meals so you can catch up with your teammates over something delicious - A culture of connection — team events, activities, and an annual company retreat because we like hanging out together - A team full of kind, thoughtful humans who actually care — because the people make this place