Director of B2B & Content Marketing

Job description

Accountabilities: Own and execute the B2B marketing strategy, translating growth and commercial priorities into KPI-driven campaigns aligned with pipeline and market expansion goals. Develop and maintain core messaging frameworks and positioning across payer, health system, state, and provider audiences. Build and manage integrated content strategy across SEO, blog, social media, video, and long-form thought leadership to establish category authority. Drive demand generation and account-based marketing initiatives in partnership with Growth and Commercial teams. Create and oversee sales enablement materials, including pitch decks, case studies, RFP/RFI responses, and other commercial collateral. Lead SEO strategy and execution, including keyword planning, content production, and performance optimization. Manage social media and executive thought leadership channels, ensuring consistent and high-impact brand presence. Develop and execute conference, webinar, and event marketing strategies to support pipeline generation and brand visibility. Partner with PR and leadership teams to amplify earned media opportunities and external communications. Build scalable content production workflows using internal resources, freelancers, and agencies as needed. Support executive communications and organizational storytelling across internal and external audiences. Requirements: 6+ years of experience in B2B marketing, demand generation, or content marketing within healthcare or similarly complex industries. Experience working with payer, provider, or government healthcare programs such as Medicaid or Medicare. Proven track record of building content strategies that drive measurable impact in SEO, engagement, and pipeline influence. Strong ability to translate commercial strategy into marketing programs that support revenue growth and market expansion. Experience in sales enablement, ABM, and executive-level storytelling for complex buyer audiences. Excellent written and verbal communication skills with the ability to produce high-quality content independently. Strong understanding of marketing tools such as CMS platforms (e.g., Webflow) and CRM/automation systems (e.g., HubSpot). Experience managing multi-channel content production, including agencies, freelancers, or hybrid models. Strong analytical mindset with ability to connect marketing activities to business outcomes. Comfort operating in fast-paced, high-ambiguity environments with high ownership expectations. Passion for mission-driven healthcare innovation and improving outcomes for underserved populations. Benefits: Competitive salary range of $175,000 – $200,000 annually Equity compensation package Fully remote-first work environment Flexible vacation policy Comprehensive health, dental, and vision insurance 401(k) retirement plan HSA employer contribution Life insurance and AD&D coverage Monthly home office stipend and equipment support Strong opportunities for career growth in a high-impact, mission-driven organization. How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best! Why Apply Through Jobgether? Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time. #LI-CL1 This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Director of B2B & Content Marketing in the United States. This is a high-impact marketing leadership role focused on shaping both commercial demand generation and category-defining content strategy within a mission-driven healthcare technology environment. You will be responsible for building and executing integrated B2B marketing programs that directly influence pipeline, partnerships, and market expansion across payer, provider, and government stakeholders. The role combines strategic ownership of go-to-market messaging with hands-on content creation and execution across multiple channels. You will play a key role in establishing thought leadership in AI-powered care delivery while supporting sales and partnership teams with high-quality enablement materials. Working closely with cross-functional leaders in Growth, Product, Clinical, and Government Relations, you will translate complex healthcare value propositions into compelling narratives. This position is ideal for a marketer who thrives in high-ownership, fast-moving environments and wants to directly influence both brand authority and business growth.