Director of B2B Marketing

Job description

**WHO WE ARE** The PR industry hasn't really changed in fifty years. Relationships, lunches, luck, and a clip report at the end of the month. Interdependence is rebuilding it from the ground up. Interviewed, our proprietary platform, analyzes 300,000+ stories every day across a network of 250,000 journalists. We turn earned media into something measurable, repeatable, and worth paying for, and apply the same data and discipline across paid, social, content, and brand. Integrated marketing run by one team, on one system, accountable to one result. Forbes named us one of America's Best PR Agencies. Our 100+ person team works with brands, CMOs, founders, and entrepreneurs across consumer, healthcare, tech, B2B, travel and entertainment. We move fast. The best argument wins. We hire for sharp thinking, real craft, and ownership from day one. If you want comfortable, this isn't the place. If you want to win, build with us. **THE ROLE** Interdependence is seeking a strategic, performance-driven Director of B2B Marketing to lead B2B marketing for our clients. This role is ideal for a senior marketer strong across paid and organic marketing and gets how to compound channels to further demand, strengthen brand, and drive results. This is a mix of strategic and hands-on role for someone who understands B2B buyer journey conversion, knows how to use data smartly to capital efficient marketing decisions, and can present recommendations to clients persuasively. **KEY RESPONSIBILITIES** **Client Leadership & Marketing Strategy** - Serve as a senior strategic partner for a portfolio of B2B clients, providing marketing strategy, direction, and counsel. - Develop integrated marketing plans aligned with client business objectives, audiences, and growth goals. - Translate business priorities into clear channel strategies, campaigns, KPIs, and measurement frameworks. - Build trusted relationships with client executives and confidently present recommendations, results, and opportunities. - Identify opportunities to strengthen and expand client programs based on performance and evolving business needs. - Manage vendor and partner relationships to scale traction **Paid & Organic Marketing** - Lead strategy across paid and organic B2B channels - Oversee paid media strategies across channels including paid search, paid social, display, and retargeting. - Guide organic strategies across GEO, SEO, content marketing, organic social opportunities. - Develop audience, targeting, messaging, and channel recommendations based on client goals and buyer behavior. - Partner with internal team members across GEO, SEO, outbound email, content, creative, social, and PR to drive integrated execution. **Performance & Optimization** - Achieve KPIs that connect marketing activity to business outcomes. - Analyze campaign and channel performance to identify trends, opportunities, and areas for optimization. - Use data to guide decisions around budget allocation, targeting, messaging, content, and channel mix. - Translate complex performance data into clear, actionable insights for clients. - Continuously test and refine strategies to improve engagement, lead generation, conversion, and ROI. **Team Leadership & Agency Growth** - Provide strategic direction and oversight to cross-functional teams supporting B2B client accounts. - Ensure teams deliver high-quality work with consistency, efficiency, and accountability. - Contribute to new business opportunities, including strategy development, proposals, pitches, and presentations. - Partner with senior leadership to develop best practices, improve processes, and evolve Interdependence's B2B marketing capabilities. **QUALIFICATIONS** - 10+ years of experience in B2B marketing with significant agency experience required. - Demonstrated expertise across both paid and organic marketing, with the ability to develop integrated strategies across channels. - Strong knowledge of paid advertising - Strong understanding of B2B buyer journeys, demand generation, lead generation, conversion, and marketing funnels. - Proven experience managing and advising B2B clients and senior-level stakeholders. - Strong analytical skills with the ability to translate marketing performance into business insights and recommendations. - Experience managing marketing budgets and making data-driven decisions around channel and spend allocation. - Excellent communication, presentation, and client relationship-building skills. - Strategic and creative thinker who loves being hands-on. - Comfortable working cross-functionally in a fast-paced, all-remote environment. **WHY YOU'LL LOVE WORKING AT INTERDEPENDENCE** 🏡 **100% Remote, Forever -** Work from anywhere in the world while you enjoy the flexibility of your fully remote workplace. Skip the annoying commute, create a workspace that works for you, and collaborate with teammates across the country, all without sacrificing connection or career growth. 🩺 **Comprehensive Health Benefits -** Choose from three Anthem Blue Cross PPO medical plans, plus dental and vision coverage to support your health and well-being. 💰 **Retirement Savings -** Save for the future with our 401(k) program, including a company match that is increasing further to **3% in 2027**. 🌴 **Work-Life Balance -** Enjoy paid vacation, sick time, 11 company holidays, a floating holiday, and Summer Fridays to recharge and spend more time doing what you love. 👶 **Paid Maternity Leave -** We support growing families with paid maternity leave, giving new moms dedicated time to recover, bond with their baby, and return to work with confidence. 📈 **Career Growth -** As one of the nation's fastest-growing strategic integrated marketing and communications firms, we're committed to helping ambitious people like you grow. Take on meaningful challenges, develop new skills, lead from every level, and build a career with meaningful real impact. 🌟 **Supportive, Collaborative Culture -** We set high standards, celebrate big wins, and work together to achieve exceptional results. You'll join a team that's collaborative, entrepreneurial, and committed to helping one another succeed.