Director of B2B Marketing, Retail Media - Vendor

Job description

We are on the lookout for a Global Director of B2B Marketing to join us on our journey to always deliver amazing experiences. Join the team driving brand growth and customer engagement across our markets. As part of our Marketing Team, you’ll help shape strategies that build customer loyalty and optimize the effectiveness of our marketing investments. With each campaign and initiative, you’ll play a key role in creating connections with millions of customers, positioning Delivery Hero as a leader in the market. In this role you would elevate our retail media network into a globally recognized advertising brand. In this executive marketing role, you will build and execute the overarching B2B brand, demand generation, product marketing, and trade narrative across all regions. You will position Delivery Hero Retail Media as an essential platform for CPG brands, media agencies, and local merchants, translating complex first-party data capabilities into compelling commercial narratives that drive enterprise ad revenue. Key Responsibilities Global B2B Strategy & Positioning: Define and own the global brand identity, narrative, and go-to-market positioning for Delivery Hero’s advertising business across our multi-brand portfolio (Glovo, Talabat, foodpanda, PedidosYa). Demand Generation & Pipeline Growth: Design integrated multi-channel marketing campaigns (digital, account-based marketing, email, content) to generate qualified leads and drive inbound ad spend from enterprise CPGs and agency trading desks. Trade Marketing & Event Strategy: Architect our presence at flagship global industry events (e.g., Cannes Lions, DMEXCO, Shoptalk) and run high-touch executive roundtables and agency roadshows in key media hubs like London. Sales Enablement & Collateral: Partner with global and regional ad sales teams to create best-in-class commercial collateral, pitch decks, case studies, trade PR, and research whitepapers showcasing closed-loop ROI and retail attribution. Product Marketing Alignment: Collaborate with Product Marketing team to form a cohesive marketing strategy. Team Leadership & Matrix Alignment: Lead a centralized B2B marketing team while providing strategic direction and marketing toolkits to regional ad teams in MENA, APAC, LATAM, and Europe. Experience: 10+ years of B2B marketing leadership in AdTech, digital media, e-commerce, or retail media networks. Track Record: Proven success scaling an ad network or B2B brand globally, creating demand generation funnels, and managing significant event and campaign budgets. Storytelling & PR: Exceptional talent for converting complex AdTech concepts and first-party consumer data into memorable, high-impact commercial narratives and trade PR campaigns. Strategic Leadership: Deep experience managing cross-functional teams in a global, multi-brand matrix organization. Communication: Masterful executive presentation and written communication skills in English. Ensuring you and all our Heroes are looked after, happy, and healthy is always on the menu. Because if you’re in good shape, then we’re in good shape. Make the most of our hybrid working model and join the team for face-to-face connection and collaboration in our beautiful Berlin campus 2 days a week We offer 27 days holiday with an extra day on 2nd and 3rd year of service We will support you in developing yourself and your career growth opportunities: 1.000 € Educational Budget, Language Courses, Parental Support and access to the Udemy Business platform to explore a variety of online courses. Get moving and release those wonderful, mind-boosting endorphins: Health Checkups, Meditation & Gym. Cash. Dough. Cheddar. Whatever you call it, we’ll help you with it: Employee Share Purchase Plan, Sabbatical Bank, Public Transportation Ticket Discount, Life & Accident Insurance, Corporate Pension Plan The power of getting together over some food is unrivaled. Here are a few ways to help you do that. All the yum: Digital Meal Vouchers and Food Vouchers. Wondering what relocating to Berlin is like? In this article, we’ve put together 10 things you should know about moving to Berlin and how Delivery Hero can support you. You can also visit our relocation hub and check out more information about moving to Berlin. Ready to prepare for your interview? Check out the list of the 5 most common interview questions and answers created in collaboration with our recruiters. Ready to join our team? If you’re excited to grow, collaborate and be part of the world’s leading delivery platform, we’d love to hear from you. Apply today! We believe diversity and inclusion are key to creating not only an exciting product, but also an amazing customer and employee experience. Fostering this starts with hiring - therefore we do not discriminate on the basis of racial identities, religious beliefs, color, national origin, gender identities or expressions, sexual orientations, age, marital or disability statuses, or any other aspect that makes you, you. We encourage you to let us know if you need any accommodations or specific accessibility support to ensure a smooth interview experience—just let us know with an email to our Inclusion Officer at . Severely disabled applicants with equal qualifications will be given preferential consideration. You're welcome to share your pronouns (he/she/they) right from the start so we can address you respectfully from our first contact. As the world’s pioneering local delivery platform, our mission is to deliver an amazing experience, fast, easy, and to your door. We operate in around 65 countries worldwide, powered by tech, designed by people. As one of Europe’s largest tech platforms, headquartered in Berlin, Germany, Delivery Hero has been listed on the Frankfurt Stock Exchange since 2017 and is part of the MDAX stock market index. We push hard, learn quickly and stay human along the way. It’s this wonderful mix of high performance and real community that makes Delivery Hero a place where ambition and belonging grow side by side. If you’re curious, collaborative and ready to dive deep into meaningful work, you’ll fit right in.