Director of Brand and Creative

Proof is the world's first identity-assured transaction management platform and we are on a mission to digitize trust for all of life’s most critical transactions. Developed by the same market leaders and experts who brought notarization online with Notarize℠, Proof offers trust in a digital world by verifying identities and securing transactions to protect businesses and their customers. Since 2015, we’ve completed many of the world’s first digital commerce transactions, including the first online real estate closing, online mortgage closing, online auto sale, and online will and we're still just getting started! Proof's brand has to signal two things at once: the rigor of a WebTrust-audited certificate authority that banks can rely on, and the simplicity of an identity people can verify once and reuse anywhere. As Proof expands from the online notarization category we created into portable digital identity and agentic authorization, our brand needs to grow with us. As Director of Brand and Creative, you'll own Proof's brand strategy, visual and verbal identity, and creative output across every touchpoint, including , campaigns, events, sales materials, and executive presence. Day to day, you'll set creative direction, lead design production, and build a brand that earns trust from regulated institutions and stands out in identity and fintech. ### What you’ll do as the Director of Brand and Creative at Proof: - Brand strategy and architecture: Define and steward Proof's brand platform (purpose, personality, voice, and the promise of trust in high-consequence transactions), and develop brand architecture for the platform, VDC, notarization, and agentic authorization with the Director of Product Marketing. Lead brand evolution or refresh work as needed. - Visual and verbal identity: Own the brand system and guidelines, including logo, color, typography, iconography, illustration, photography, motion, and data visualization. Partner with the Head of Demand Content and Director of Communications on tone-of-voice guidelines. - Brand hub and templates: Build a self-serve brand hub and template library so Sales, Marketing, and the wider company stay on brand. - Campaign and launch creative: Lead creative concepting and execution for campaigns, product launches, and brand moments with Revenue Marketing and Product Marketing. - Design across touchpoints: Oversee design for , digital advertising, sales collateral, presentations, video, social, and event environments, including booth and experiential design with the Event Marketing Manager. - Creative operations: Run intake, prioritization, and review and approval workflows, and manage creative budgets, agencies, and freelancers. - Brand health and governance: Establish brand health metrics and research (awareness, consideration, perception among target buyers), govern consistency across marketing, sales, partners, and co-marketing, and work with Product Design so the product and marketing brand feel like one company. ### What we're looking for: - 10+ years in brand and creative, including 4+ years leading brand or creative teams at a B2B technology, fintech, or security company, or senior agency experience on comparable brands. - A portfolio showing brand systems and campaigns that made complex or trust-centric products clear and distinctive. - Experience leading a brand refresh or new brand architecture during a company's category expansion. - Strong creative direction across design, copy, video, and motion, and the ability to get hands-on when needed. - Ability to align executives on creative decisions and explain the business rationale behind brand choices. ### You'll really stand out if you have: - Experience building brands for financial services, payments, or identity companies. - Experience with AI-assisted creative workflows and modern tooling (Figma, Adobe CC, Webflow). - Experience spanning both B2B enterprise and consumer-facing touchpoints. ### Position Logistics: **Travel:** This role will include occasional travel for Proof Summit, team onsites, industry events, and customer or partner meetings. Your manager will share more about expected travel during the interview process. ### Our Proof Pillars: - **Pave the Way:** When obstacles arise, we break through barriers with passion and perseverance. We lead with creativity and forward-thinking. We aim to set new standards and shape the future in a repeatable, scalable way so the path to success is easier for our team to follow. - **Own It:** We embrace the responsibility that comes with supporting life's most important transactions. When a problem arises we relentlessly pursue the solution with a 'Yes before no' attitude. Because every problem and every transaction is treated like it's our own. - **Act with Integrity:** We are in the business of building trust and it is at the core of everything we do. We are honest and transparent with our customers, each other and ourselves. If we make a mistake, we own up to it right away and do what it takes to make it right. Our dedication to security and compliance is key to earning trust, fighting fraud and ultimately, our success. - **Play to Win:** We believe excellence is about always striving to be better so when we get it wrong, we iterate, we learn and we grow. We know we can only go so far alone, we're better together and collectively, we win! ### Here are some of our great benefits: - Medical, dental, and vision benefits - Life insurance, long and short-term disability coverage - 401k Plan with a 4% match, beginning on your hire date - Unlimited Sick and Vacation time - 14 paid company holidays - 12 weeks of paid parental leave - 4 week sabbatical after 5 years of continuous full time employment - Health Reimbursement Arrangements for fertility and gender affirmation - Lunch on Proof through Grubhub credit - Monthly work from home stipend - Professional development credit - Monthly reimbursement for Wellness - And more!