Director of Brand Events

Job description

**About Norm Ai** Norm Ai, the agentic law company, has a client base with a combined $30 trillion in assets under management. Norm Ai pioneered Legal Engineering, the process that empowers lawyers to build and supervise domain-specific AI agents with Norm’s proprietary suite of no-code software tools. Norm Ai technology is deployed inside many of the largest and most consequential institutions in the world. Norm Ai is also the technology behind Norm Law, LLP, a separate but affiliated AI-native law firm built for the era of agentic AI. Norm Law’s attorneys advise leading institutions across private funds, private equity, venture capital, real estate, registered funds, and financial regulation, using the same legal intelligence platform that powers Norm Ai’s products. **AI Fluency:** Norm Ai expects all team members to be fluent in AI. Successful candidates actively use AI in their day-to-day work to support thinking, creation, and problem-solving. They use it to improve the quality and speed of their work and to continuously refine how work gets done end-to-end. Candidates should be prepared to demonstrate and discuss their AI usage throughout the interview process, including concrete examples of tools, workflows, and outcomes. We look for practical, hands-on experience, not theoretical familiarity. ## **This Role** Norm is seeking a Director of Brand Events to build flagship programs that strengthen our market position and bring together the people shaping AI, law, regulation, and business. This role exists to establish events as a differentiated brand platform. Reporting to the Head of Marketing, you will own Norm’s brand events strategy and execution end to end. You will determine where Norm should host, partner, sponsor, or create something new, then shape the programming, audience, speakers, partnerships, production, and guest experience. ## **What You’ll Do** - **Build the strategy:** Create Norm’s brand events roadmap, including flagship programs and original event properties that can grow in reach and influence. - **Identify opportunities:** Determine the conversations, audiences, institutions, and market moments where Norm should have a meaningful presence. - **Create exceptional programs:** Lead executive forums, policy gatherings, industry events, strategic partnerships, and other high-profile experiences. - **Develop programming and audiences:** Shape each event’s purpose, format, content, speakers, and guest list while recruiting influential participants. - **Advise and collaborate:** Partner with Norm’s leadership and cross-functional teams on event opportunities, programming, partnerships, and external positioning. - **Own execution:** Manage budgets, timelines, agencies, vendors, production, hospitality, and on-site delivery from concept through completion. - **Measure impact:** Evaluate programs through strategic relevance, audience quality, relationship value, influence, and brand impact. ## **What We’re Looking For** ### **Core Qualifications** - Significant experience developing and executing high-profile events for senior and influential audiences. - Experience developing executive-level programming and preparing senior leaders for public appearances. - A track record of building an events strategy vs. simply managing an established calendar. - Strong editorial and programming instincts, with the ability to recognize which conversations are timely and worth creating. - Exceptional executive presence and credibility with senior internal and external stakeholders. - The ability to turn an ambitious or ambiguous idea into a clear strategy and exceptional finished experience. - Strong creative judgment paired with rigorous operational and financial discipline. ### **Nice to Haves** - Familiarity with AI, legal technology, regulation, or another complex enterprise category. - An established network across business, law, government, policy, technology, or academia. ## **What Success Looks Like** ### **30 Days** - Develop a strong understanding of Norm’s brand, business priorities, audiences, and existing event commitments. - Build relationships with key internal stakeholders and assess current partners, processes, and capabilities. ### **60 Days** - Present a prioritized brand events strategy, including where Norm should host, partner, sponsor, or decline. - Define initial concepts, target audiences, potential speakers, budgets, and success measures for priority programs. ### **90 Days** - Establish a clear roadmap for Norm’s flagship events and original event properties. - Move the first priority program into execution with aligned stakeholders, ownership, timelines, and measurement. ## **Compensation and Benefits** **Base salary:** $185,000 to $230,000 per year The range displayed in this job posting reflects the minimum and maximum target for new-hire salary for this position. Within the range, individual pay is determined by various factors, including job-related skills, experience, and relevant education or training. **Equity:** Included **Benefits:** 401(k) with employer match; health, dental, and vision coverage; unlimited paid time off; free lunch in the office daily; and an employee referral bonus program. **Relocation:** [If applicable] Financial support to ease your move to New York City, designed to make the transition smooth and stress-free. ## **Work Location** **Location:** New York City **Work model:** Hybrid **In-office expectation:** 3–4 days per week **Travel expectation:** occasional travel for events, partnerships, and on-site production. To learn more about Norm Ai, visit our [**website**](https://www.norm.ai).