Director of Brand Marketing

Job description

Pacific Hospitality Group provides a unique value proposition to investors and team members through our owner/operator approach. We are a family focused company committed to long term holds that enable us to grow our business and our team members. Our vision is to enrich people’s lives by offering memorable experiences, giving back to our communities and honoring God in all that we do. We are focused on long-term value creation and sustainable growth. Our Guiding Principles: Integrity, Compliance, Value Creation, Principled Entrepreneurship, Customer Focus, Knowledge, Change, Humility, Respect, & Fulfillment The salary range for this opportunity is $130,000 to $165,000. Position Summary The Director of Brand Marketing is the on-property steward of the hotel’s brand, responsible for shaping the guest-facing narrative, overseeing local execution of all marketing initiatives, and serving as the primary liaison between the property and the home office marketing team. This role ensures that the hotel’s brand identity, experiences, and stories are authentically represented across all touchpoints while managing the flow of information, content, and operational inputs required for successful marketing deployment. This role focuses on brand expression, content capture, on-site activation, local deployment, and project management. The Director of Brand Marketing will work hand in hand with the Home Office Marketing Team to enable channel owners (digital, email, social, content) to deliver high-quality campaigns by providing the insights, coordination, and on-property storytelling needed for successful marketing performance. What You Will Bring Key Responsibilities 1. Brand Stewardship & Guest Experience Alignment Maintain and elevate the property's brand identity across all guest and operational touchpoints. Collaborate with F&B, Spa, Rooms, Events, and Sales teams to ensure brand-aligned storytelling and experience delivery. Identify unique elements of the property, destination, and guest experience that strengthen the brand narrative. Ensure local marketing materials (collateral, signage, menus, displays) reflect approved brand standards. Serve as the on-property steward of the Stay Golden loyalty program, ensuring the experience remains curated, differentiated, and aligned with the brand and destination. 2. Commercial Alignment Partner with the on-property revenue team to monitor booking trends and opportunity gaps. Ensure all on-property activations from seasonal offers to food and beverage events are designed to convert guest interest into leisure room nights and ancillary spend. Provide the home office teams with the necessary details and creative briefs to fuel marketing channels. 3. Content Capture, Storytelling & Creative Support Capture on-property photography and short-form video to support social and content needs. Identify story opportunities tied to culinary, wellness, design, events, team members, and local culture. Prepare shoot locations and coordinate staff/talent for photography, video, or influencer content needs. Host and manage influencers, media, and content creators to ensure productive, brand-aligned visits. Maintain a current library of visual and narrative assets for ongoing use by home office teams. 4. Local Deployment & Execution Deploy home-office generated marketing assets consistently and accurately (emails, social content, QR codes, menus, signage, event promotions, and brand activations). Ensure all operational updates impacting marketing (hours, menus, pricing, programming) are accurate and communicated upstream on time. Oversee on-property execution for seasonal campaigns, F&B events, spa promotions, guest activations, and brand experiences. Confirm that all marketing deliverables from the home office are implemented within the required timeline. 5. Project Management & Cross-Department Coordination Serve as the project manager for all on-property marketing initiatives. Manage timelines, deliverables, and cross-departmental responsibilities for all marketing inputs. Track content needs, operational updates, approvals, deadlines, and deployment windows to ensure cohesive execution. Maintain a master property marketing calendar in alignment with home office marketing leadership (Performance & Brand). Identify risks, delays, or operational blockers early and communicate them to home office marketing leadership. Ensure all property departments provide the required inputs (menus, spa details, event information, photography requirements, operational changes) to home office teams on schedule. 6. Local Partnerships, Community Engagement & Brand Presence Build and maintain partnerships with local businesses, tourism boards, DMOs, and community organizations. Identify brand-aligned collaborations that enhance awareness and guest engagement. Represent the hotel at community events, media engagements, and regional initiatives. Develop co-marketing or partnership opportunities that home office can amplify across channels. 7. Home Office Collaboration & Communication Serve as the property's main point of contact for all marketing initiatives originating from home office. Provide weekly updates to home office marketing leadership (Performance & Brand) on project status, pending inputs, and deployment readiness. Supply home office teams (social, content, digital, email) with timely and complete property inputs such as: F&B menus and updates Spa promotions Event details and activations Photography and story content Operational changes affecting marketing Participate in monthly planning sessions to align on seasonal storytelling, content needs, and upcoming campaigns. 8. Reporting, Insights & Performance Feedback Share qualitative insights on guest response, local trends, competitive activity, and brand opportunities. Provide feedback on how home office campaigns performed on property and identify opportunities for enhancements. Surface on-property wins or local experiences that can be leveraged across broader marketing efforts. Maintain awareness of guest sentiment and ensure feedback loops remain active with home office teams. What you will bring 5–7+ years of hospitality, brand marketing, communications, or public relations experience. Strong storytelling instincts with the ability to capture and identify compelling content. Proven project management experience, ideally in a cross-functional environment. Excellent communication and interpersonal skills; able to influence and collaborate across departments. Experience supporting or hosting content creators, media, or influencers. Strong organizational skills with high attention to detail and deadlines. Experience in premium, luxury, lifestyle, or independent hospitality environments preferred. Comfortable producing light content (short videos, photos) with a mobile device for marketing use. Success Indicators Timely and accurate deployment of all property-level marketing requirements. High-quality content pipeline provided to home office teams (stories, photos, videos). Strong operational alignment and predictable delivery of marketing inputs. Effective project management of on-property initiatives with minimal escalations. Positive guest response to storytelling-driven experiences and activations. Strong performance collaboration with home office marketing leadership (Performance & Brand). Role Philosophy The Director of Brand Marketing is the local ambassador of the brand, ensuring the hotel’s story, culture, and guest experience come to life consistently and meaningfully. By combining brand stewardship, on-property insight, content support, and disciplined project management, this role enables the centralized marketing team to produce best-in-class campaigns while ensuring flawless execution on the ground. - We provide equal employment opportunities to all employees and applicants for employment and prohibit discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity, or expression, or any other characteristic protected by federal, state, or local laws. This policy applies to all terms and conditions of employment including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.