Director of Campaign Marketing

Job description

## Overview The Director of Campaign Marketing leads AvidXchange's growth marketing function, owning the strategy and execution of integrated, multi-channel campaigns — email, webinars, events, social, direct mail, and nurture programs — that build repeatable, predictable, and scalable B2B pipeline. This role brings a strategic, account-based marketing (ABM) mindset to campaign design, partnering with Sales, Marketing Communications, Product Marketing, and Marketing Operations, with KPIs that extend through the funnel to attributable revenue. The Director of Campaign Marketing leads a team of campaign and demand generation marketing managers and specialists — coaching leaders, developing talent, and driving a culture of accountability and performance. This leader is responsible for scaling the growth marketing engine: building ABM and strategic marketing playbooks and processes, and partnering closely with Sales and Revenue Operations to target and engage priority accounts, in order to improve pipeline quality, velocity, and team effectiveness. ## What You'll Do - Build a holistic, account-based approach to revenue marketing, creating campaigns that drive repeatable, predictable, and scalable B2B pipeline results. - Lead, coach, and develop a team of growth/campaign marketing managers and specialists, driving a culture of accountability and performance. - Serve as a trusted Demand Generation partner to Sales leadership, aligning on joint goals, target account lists, and go-to-market strategy. - Design and direct execution of campaigns across email, webinars, in-person events, social media, direct mail, and nurture programs to build a healthy pipeline. - Build and scale account-based marketing (ABM) programs targeting named/strategic accounts in partnership with Sales. - Establish and monitor KPIs to evaluate campaign and team performance, and develop best practices to improve processes at scale. - Partner with Marketing Operations to build reporting and dashboards, continually refining processes to improve overall KPIs. - Oversee campaign testing, including A/B testing, to improve efficiency and accelerate the sales cycle. - Partner with Marketing Communications to produce thought-leadership content for multi-channel campaigns. - Partner with Product Marketing on positioning, messaging, and buyer personas to target strategic segments and accounts, and generate sales-qualified leads. - Own budget management for the function and report on spend and overspend. - Report on campaign metrics and conversion rates to senior leadership, translating performance into strategy and investment decisions. ## What We're Looking For ### Required - Bachelor's degree in Marketing, Business, Communications, or a related field. - 8+ years of experience in revenue/demand generation marketing, with proven success managing multi-faceted marketing programs from planning to completion in a fast-paced environment. - 3+ years of experience leading and developing people managers and individual contributors, with demonstrated ability to coach, build, and scale a team. - Strong experience with account-based marketing (ABM) strategy and execution, including target account selection, personalization, and sales alignment. - Strategic understanding of lead scoring and the marketing funnel (MQL, SQL, etc.), with hands-on experience using Salesforce and Marketo. - Experience using key marketing reporting tools (Salesforce, Google Analytics) and project management tools (Asana or similar). - Strong analytical skills, with the ability to translate funnel and campaign metrics into strategy and actionable recommendations. - Excellent writing skills appropriate for demand generation and ABM campaigns (email, web, social, and campaign ads). - Strong leadership and communication skills, with the ability to present and deliver vision and strategy to senior executives, internally and externally. - Proven ability to build cross-functional partnerships (Sales, Marketing Operations, Product Marketing, Marketing Communications) and influence business outcomes. ### Preferred - Experience within SaaS, fintech, payments, or financial technology organizations. - Experience with ABM or intent/account-engagement platforms (e.g., 6sense, Demandbase, RollWorks). - Experience supporting enterprise or mid-market B2B sales organizations. - MBA or advanced degree. **About AvidXchange** AvidXchange is a leading provider of accounts payable (“AP”) automation software and payment solutions for middle-market businesses and their suppliers. By trade, we are a technology company, but if you ask anyone who works here, they’ll tell you our people are at the core of who we are. At AvidXchange, **mindset is everything**. We are **Connected** **as People**, **Growth Minded**, and **Customer Obsessed**. These three mindsets represent our culture – who we are, who we’ve always been, and they guide us to improve every day. Since our founding in 2000 in Charlotte, NC, we’ve created a company of over 1,300 teammates working across the U.S., or remotely. AvidXchange is proud to be Certified™ as a [Great](https://www.greatplacetowork.com/certified-company/7007980) [Place to Work](https://www.greatplacetowork.com/certified-company/7007980)®. The prestigious recognition is based on anonymous data from our teammates and makes official what our teammates have known for years – that AvidXchange is a Great Place to Work®. **Who you are:** - A go-getter with an entrepreneurial mindset – that means you are not afraid of taking risks, winning big or facing the unknown. - Someone who understands that business is people centric. Connecting with others as humans first allows you to develop mutually beneficial working relationships. - Focused on making a difference for our customers. AvidXchange exists to help solve complex problems for our customers so we can all realize our potential. **What you’ll get:** AvidXchange teammates (we call them AvidXers) get the perks and prestige of a growing tech company paired with the flexibility of a founder-led startup. We help our AvidXers develop as professionals and as human beings, providing work/life balance, development programs, and competitive benefits. At AvidXchange, we are building more than a tech company – we are building an experience. We remain committed to a culture where you can fully be 'you’ – connected with others, chasing big goals, and making a meaningful impact. If you want to help us grow while realizing your potential and creating stories you’ll tell for years, you’ve come to the right place. **AvidXers enjoy:** - 18 days PTO\* - 11 Holidays (8 company recognized & 3 floating holidays) - 16 hours per year of paid Volunteer Time Off (VTO) - Competitive Healthcare - High Deductible Heath Plan Option that has $0 monthly premium for teammate-only coverage - Dental Base Plan Coverage - 100% AvidXchange paid Life Insurance - 100% AvidXchange paid Long-Term Disability - 100% AvidXchange paid Short-Term Disability - Employee Assistance Program (EAP) - Provides counseling services, legal and financial consultations and health advocacy for Teammates and their eligible dependents - Onsite Health Clinic with Atrium Health - available to Teammates and their eligible dependents - 401(k) Match: 100% match on the first 3% of your salary, plus 50% match on the next 2% - Parental Leave: 8 weeks 100% paid by AvidXchange\*\* - Eldercare Leave: 8 weeks at 100% pay to care for a qualifying family member\*\*\* - Discounts on Pet, Home, and Auto insurance - Onsite gym fitness center, yoga studio, and basketball court - Gym reimbursements for remote teammates up to $28/month - Tuition Reimbursement up to the federal maximum of $5,250\*\*\* - Hybrid Workplace Flexibility - Free parking *\*Fully granted from beginning of year, pro-rated if hired mid-year* *\*\*Must be full-time for at least 3 months* *\*\*\*Must be full-time for at least one year* **Equal Employment Opportunity** AvidXchange is an equal opportunity employer. AvidXchange is committed to equal employment opportunity in accordance with applicable federal, state, and local laws. AvidXchange will not discriminate against applicants for employment on any legally recognized basis. This includes, but is not limited to veteran status, race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age and physical or mental disability.