Director of Content & Audience Marketing

Job description

This role is based in our New York, NY. As the Director of Content & Audience Marketing, you will be in a strategic leadership role focused on driving audience growth across the portfolio to support both commercial and attendee marketing journeys. You will be responsible for overseeing the development of strategic personas, understanding audience needs, and ensuring the brand identity and audience value proposition are consistently represented across all channels for events & media platforms within the portfolio. By leading always-on campaigns and content marketing initiatives at the top of the funnel across the portfolio, you will ensure the portfolio delivers meaningful audience growth, engagement, builds brand loyalty, and drives measurable business outcomes. This role reports to the VP of Marketing of the Portfolio. Key Responsibilities Strategic Leadership Develop and execute a comprehensive content and audience marketing strategy that drives audience growth and engagement across the portfolio, feeding into commercial and attendee marketing journeys. Oversee the creation and refinement of strategic personas, ensuring a deep understanding of audience needs, behaviors, and preferences to inform marketing strategies. Define and maintain a holistic audience value proposition broken down by persona and event USPs across the portfolio, ensuring alignment with business objectives and brand identity. Lead the development and execution of always-on campaigns and content marketing initiatives to build audience loyalty and deliver measurable results. Brand Identity and Value Proposition Own the brand identity across all channels, ensuring consistency and alignment with the portfolio’s strategic goals and audience expectations. Develop and communicate a compelling audience value proposition that resonates across diverse segments and supports long-term engagement. Collaborate with cross-functional teams to ensure the brand identity and messaging are integrated seamlessly into all marketing and communication efforts. Team Leadership and Execution Lead and mentor a high-performing marketing team of brand marketeers, campaign managers, and social media managers, fostering a culture of innovation, accountability, and collaboration. Oversee the development, briefing, and optimization of strategic campaigns that drive audience growth, engagement, brand recognition and loyalty Continuously optimize marketing initiatives based on performance data, attendee feedback, and market trends. Audience Growth and Engagement Drive audience acquisition and retention strategies, leveraging data-driven insights to optimize campaigns and content for maximum impact. Partner with commercial and attendee marketing teams to design a uniform brand experience across audience-centric journeys that enhance engagement and deliver tangible results. Monitor and analyze audience growth metrics, providing actionable insights to refine strategies and improve performance. Content Marketing and Campaign Execution Lead the creation and distribution of high-quality, engaging content that aligns with audience needs and supports portfolio objectives. Oversee the planning and execution of always-on campaigns, ensuring they are data-driven, targeted, and designed to deliver measurable outcomes. Continuously optimize content marketing initiatives based on performance data, audience feedback, and market trends. Collaboration and Alignment Build strong relationships with commercial, attendee marketing, and across event teams to align on shared goals and priorities that align to the brand identity. Foster collaboration across the portfolio to ensure audience insights are integrated into all marketing and business strategies. Data-Driven Decision Making Leverage audience intelligence and analytics to inform segmentation, targeting, and content strategies. Establish and monitor KPIs to measure the effectiveness of audience growth and content marketing efforts, providing actionable insights to drive continuous improvement. Run executive updates and sprint reviews to report on audience growth, campaign performance, and next-step recommendations. Proven experience in content and audience marketing in high-paced environment Proven experience in leading organic social and an understanding of applying best practices in B2B organic social across different audience types environments, with expertise in audience growth strategies, persona development, and brand management Strong ability to build cross-functional relationships, particularly with commercial, attendee marketing, and strategic insights teams, to align on shared goals Data-driven mindset with a focus on delivering audience-centric solutions and measurable outcomes Exceptional communication and presentation skills, with the ability to influence stakeholders at all levels Expertise in content marketing, campaign execution, and audience engagement strategies, with a track record of delivering impactful results We believe that great things happen when people connect face-to-face. That's why we work in-person with each other, or with customers and partners, three days a week or more. When you’re not spending time together in one of our offices or other workplaces – like at an Informa event – you get the flexibility and support to work from home or remotely. We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at Our benefits include: Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active colleague groups and networks promoting a positive, supportive, and collaborative work environment Broader impact: take up to four days per year to volunteer, with charity match funding available too Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves Time out: 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more Recognition for great work, with global awards and kudos programs As an international company, the chance to collaborate with teams around the world The salary range for this role is $90,000- $130,000 based on experience. This posting will automatically expire on 11/11/2026 We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application. If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information. See how Informa handles your personal data when you apply for a job here . Informa Markets , a division within Informa, creates global platforms for industries to trade, innovate and grow. We organise over 450 large-scale branded and transaction-led events in over a dozen specialist markets. These are typically not-to-be-missed live and on-demand B2B events where industries convene and people gather to do business. We also provide data and digital content, as well as year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads.