Director of Digital Engagement

Job description

Job Posting Title: Director of Digital Engagement ---- Hiring Department: Dell Medical School ---- Position Open To: All Applicants ---- Weekly Scheduled Hours: 40 ---- FLSA Status: Exempt from FLSA ---- Earliest Start Date: Immediately ---- Position Duration: Expected to Continue ---- Location: UT MAIN CAMPUS ---- Job Details: General Notes Dell Medical School is seeking a Director of Digital Engagement. Purpose As Dell Medical School embarks on the next chapter of its evolution — building a truly integrated academic health system — the Director of Digital Engagement plays a central leadership role in shaping how the institution connects with audiences in a fast-changing digital landscape. This position leads enterprise-wide efforts to strengthen visibility, reach and reputation. The Director of Digital Engagement sets and drives digital strategy — spanning paid and organic campaigns, cross-platform advertising, enterprise social media, analytics/insights, and the optimization of Adobe Experience Manager, Customer Data Platform, and CRM systems. The role also ensures that digital engagement strategies are aligned with patient access and clinical priorities, including environments integrated with Epic electronic health records and patient portals, and leverages SEO and GEO best practices to maximize visibility in competitive health and education markets . Serving as a strategist, innovator and convener of digital practitioners, this role is critical to advancing Dell Med’s and UT Health Austin’s missions through measurable, user-centered digital engagement. Responsibilities Digital Strategy & Leadership Develop and execute a comprehensive digital engagement strategy aligned with institutional priorities, brand standards and business goals. Lead integration of digital marketing, social media, web experience (AEM), and CRM/CDP-driven personalization to ensure cohesive, user-centered experiences. Set performance benchmarks and oversee reporting to measure impact, optimize strategies and demonstrate ROI. Stay at the forefront of emerging digital trends, tools and platforms — including automation and generative AI — and identify opportunities for innovation. Platform & Campaign Management Oversee enterprise use of Adobe Experience Manager, ensuring content governance, optimization and best practices in site performance and SEO. Guide the use of Customer Data Platform capabilities for segmentation, targeting and personalized engagement. Direct email marketing operations, including campaign design, automation, testing and performance analysis. Ensure effective digital campaign execution across paid and owned channels, coordinating with creative/content teams and external partners. Social Media & Community Engagement Lead enterprise-wide social media strategy and governance, ensuring cohesive brand voice and effective risk management. Provide consultation to leadership and internal clients managing affiliated or program-based social accounts. Monitor trends, risks and engagement opportunities to inform proactive strategy adjustments. Team Leadership & Collaboration Directly supervise digital strategist(s), platform manager(s) and related staff/interns, ensuring alignment with departmental goals. Foster a collaborative culture across the Marketing and Communications team, partnering with creative, content and other colleagues. Manage vendor and agency relationships to ensure strategic alignment and timely execution of digital initiatives. Contribute to the development of institutional digital policies, governance models and workflows. Other Job Duties may apply as assigned KNOWLEDGE/SKILLS/ABILITIES Deep expertise in digital marketing, social media and content management systems, with strong knowledge of AEM, CDPs, CRMs, and email marketing platforms. Strong understanding of SEO and GEO best practices, with the ability to integrate them into web, social and digital advertising strategies to maximize visibility and reach. Proven ability to design and implement social media strategies that elevate brand visibility, foster community engagement, and manage institutional reputation across enterprise accounts. Demonstrated success in planning, executing and optimizing cross-platform digital advertising campaigns (e.g., Google Ads, Meta, LinkedIn) with a focus on measurable performance outcomes. Advanced proficiency with analytics platforms such as Google Analytics 4 (GA4), Adobe Analytics, and Meta Business Suite, with the ability to generate insights that guide strategy, optimize performance and demonstrate ROI. Experience administering and optimizing CRM platforms to support segmentation, targeting, personalization and campaign performance. Strong understanding of data-driven marketing, including segmentation, targeting, retargeting and automation. Leadership skills with demonstrated experience supervising teams and managing vendor/agency partnerships. Excellent collaboration and communication skills for engaging stakeholders at all levels, including senior leadership. Curiosity and adaptability in applying emerging technologies (AI, automation, martech) to digital engagement challenges. Required Qualifications Bachelor’s degree in marketing, communications, digital media or a related field. At least seven years of progressively responsible experience in digital marketing, web/content management or related fields. Demonstrated leadership experience managing digital strategy, teams and platforms at scale. Proficiency with Adobe Experience Manager, Customer Data Platform and digital campaign management tools. Experience administering and optimizing customer relationship management (CRM) systems to support audience engagement and campaign performance. Strong project management and organizational skills with the ability to balance multiple priorities. Relevant education and experience may be substituted as appropriate. Preferred Qualifications Master’s degree in marketing, communications, business or a related field. Experience in an academic medical center, higher education, or health care environment, including digital engagement in contexts integrated with Epic electronic health records or patient portals. Advanced expertise in social media strategy, including editorial planning, community engagement, and governance for enterprise-level accounts. Demonstrated success in managing cross-platform digital advertising campaigns (e.g., Google Ads, Meta, LinkedIn), with a focus on performance optimization and ROI. Advanced expertise in using analytics tools to generate insights that guide strategy, optimize performance and demonstrate ROI. Proven ability to oversee digital advertising and engagement budgets with a focus on impact and performance. Demonstrated experience leading SEO and GEO strategies within a large, multi-site organization, with proven results in increasing organic visibility and local search performance. Familiarity with UT Austin systems, policies and procurement processes. Evidence of success in leading enterprise-level digital transformation or innovation initiatives. Adobe Experience Manager Adobe Analytics Salary Range $169,000 + depending on qualifications Working Conditions Standard office environment Repetitive use of a keyboard​ Required Materials Resume/CV 3 work references with their contact information; at least one reference should be from a supervisor Letter of interest Important for applicants who are NOT current university employees or contingent workers: You will be prompted to submit your resume the first time you apply, then you will be provided an option to upload a new Resume for subsequent applications. Any additional Required Materials (letter of interest, references, etc.) will be uploaded in the Application Questions section; you will be able to multi-select additional files. Before submitting your online job application, ensure that ALL Required Materials have been uploaded. Once your job application has been submitted, you cannot make changes. Important for Current university employees and contingent workers: As a current university employee or contingent worker, you MUST apply within Workday by searching for Find UT Jobs. If you are a current University employee, log-in to Workday, navigate to your Worker Profile, click the Career link in the left hand navigation menu and then update the sections in your Professional Profile before you apply. This information will be pulled in to your application. The application is one page and you will be prompted to upload your resume. In addition, you must respond to the application questions presented to upload any additional Required Materials (letter of interest, references, etc.) that were noted above. ---- Employment Eligibility: Regular staff who have been employed in their current position for the last six continuous months are eligible for openings being recruited for through University-Wide or Open Recruiting, to include both promotional opportunities and lateral transfers. Staff who are promotion/transfer eligible may apply for positions without supervisor approval. ---- Retirement Plan Eligibility: The retirement plan for this position is Teacher Retirement System of Texas (TRS), subject to the position being at least 20 hours per week and at least 135 days in length. This position has the option to elect the Optional Retirement Program (ORP) instead of TRS, subject to the position being 40 hours per week and at least 135 days in length. ---- Background Checks: A criminal history background check will be required for finalist(s) under consideration for this position. ---- Equal Opportunity Employer: The University of Texas at Austin, as an equal opportunity/affirmative action employer , complies with all applicable federal and state laws regarding nondiscrimination and affirmative action. The University is committed to a policy of equal opportunity for all persons and does not discriminate on the basis of race, color, national origin, age, marital status, sex, sexual orientation, gender identity, gender expression, disability, religion, or veteran status in employment, educational programs and activities, and admissions. ---- Pay Transparency: The University of Texas at Austin will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. ---- Employment Eligibility Verification: If hired, you will be required to complete the federal Employment Eligibility Verification I-9 form. You will be required to present acceptable and original documents to prove your identity and authorization to work in the United States. Documents need to be presented no later than the third day of employment. Failure to do so will result in loss of employment at the university. ---- E-Verify: The University of Texas at Austin use E-Verify to check the work authorization of all new hires effective May 2015. The university’s company ID number for purposes of E-Verify is 854197. For more information about E-Verify, please see the following: E-Verify Poster (English and Spanish) [PDF] Right to Work Poster (English) [PDF] Right to Work Poster (Spanish) [PDF] ---- Compliance: Employees may be required to report violations of law under Title IX and the Jeanne Clery Disclosure of Campus Security Policy and Crime Statistics Act (Clery Act). If this position is identified a Campus Security Authority (Clery Act), you will be notified and provided resources for reporting. Responsible employees under Title IX are defined and outlined in HOP-3031 . The Clery Act requires all prospective employees be notified of the availability of the Annual Security and Fire Safety report. You may access the most recent report here or obtain a copy at University Compliance Services, 1616 Guadalupe Street, UTA 2.206, Austin, Texas 78701.