Director of Digital Marketing (B2B) - Evinova

Job description

**Position: Director of Digital Marketing (B2B) – Evinova Location: Field based in the UK Competitive Salary & Excellent Company Benefits** **Application Closing Date: 15th September 2026** Evinova is a health-tech business that accelerates better health outcomes by propelling the life-sciences sector forward in digital health, from the inside. Through science-based expertise, evidence-led rigor, and human-experience-driven insight, our digital solutions are designed so that everyone can reach better health outcomes together. Evinova represents a unique opportunity to deliver meaningful outcomes with digital and AI, create new standards for the sector, and reset expectations of what a biopharmaceutical company can be. Join us on our journey of building a new kind of health-tech business, opening new ways to work, pioneering cutting-edge methods, and bringing unexpected teams together. **About the role** We are seeking a strategic, commercially minded, and results-driven Director of Digital Marketing to lead and scale our global B2B digital marketing function. This role will set the digital strategy, translate business priorities into integrated programmes, and drive measurable growth across demand generation, customer engagement, pipeline, and revenue. The Director will own digital marketing performance and the enabling data and technology ecosystem, partner closely with Sales, Revenue Operations, Product Marketing, Communications, and IT, and champion the responsible adoption of AI-enabled capabilities to improve customer experience, marketing effectiveness, and operational efficiency. **Key Responsibilities** - Define and execute the global B2B digital marketing vision, strategy, operating model, and roadmap in support of commercial priorities - Lead integrated digital demand generation and customer engagement programmes across paid, owned, and earned channels - Own digital marketing performance, budget allocation, forecasting, and optimisation against pipeline, revenue, and customer engagement goals - Own and optimise the global martech ecosystem, including Salesforce CRM and Salesforce Marketing Cloud, to enable scalable execution and insight - Build strong cross-functional alignment with Sales, Revenue Operations, Product Marketing, Communications, and IT to ensure cohesive customer journeys and seamless lead-to-revenue processes - Establish and govern campaign planning, measurement, multi-touch attribution, reporting, and test-and-learn standards across markets and programmes - Set the strategy for SEO, AEO, GEO, PPC, LinkedIn Campaign Manager, Google Ads, website performance, and conversion rate optimisation - Champion the responsible adoption of AI across marketing, including predictive analytics, automation, personalisation, content optimisation, and workflow integration - Use customer, campaign, and market data to identify growth opportunities, improve segmentation, and guide investment decisions - Lead agency and technology partner relationships, including selection, governance, performance management, and commercial oversight - Lead, mentor, and develop a high-performing digital marketing team while building strong digital capabilities across the wider marketing organisation - Ensure digital marketing activities comply with applicable data privacy, consent, accessibility, and brand governance requirements **Required Qualifications** - Extensive progressive experience in B2B digital marketing, demand generation, or marketing operations, including significant leadership responsibility - Proven experience developing and executing global digital marketing strategies that deliver measurable pipeline, revenue, and customer engagement outcomes - Strong commercial acumen, including experience managing budgets, prioritising investment, and communicating performance to senior stakeholders - Deep expertise in Salesforce CRM, Salesforce Marketing Cloud, and enterprise martech ecosystems - Proven track record of establishing marketing measurement, ROI, attribution, and executive reporting frameworks - Broad expertise across SEO, AEO, GEO, PPC, paid social, marketing automation, website optimisation, and conversion strategy - Demonstrated success partnering with Sales, Revenue Operations, Product Marketing, Communications, and IT to accelerate growth - Strong leadership presence, people management capability, and experience influencing across a complex matrix organisation - Proven ability to lead change and responsible AI transformation within marketing, including automation, predictive modelling, segmentation, and personalisation - Strong understanding of evolving digital discovery behaviours, generative search, AI search engines, data privacy, and consent management - Excellent communication, stakeholder management, vendor management, and decision-making skills **Preferred Qualifications** - Experience in health tech, life sciences, SaaS, or another regulated enterprise environment - Experience leading through organisational growth, transformation, or the build-out of a global digital marketing capability - Experience with APIs, integrations, data platforms, and advanced automation tools - Knowledge of data privacy regulations, including GDPR and CCPA, and their application to B2B digital marketing - Experience managing agencies, strategic partners, and enterprise technology vendors Interested? Apply now! **Date Posted** 08-Sept-2026 **Closing Date** 15-Sept-2026Our mission is to build an inclusive and equitable environment. We want people to feel they belong at AstraZeneca and Alexion, starting with our recruitment process. We welcome and consider applications from all qualified candidates, regardless of characteristics. We offer reasonable adjustments/accommodations to help all candidates to perform at their best. If you have a need for any adjustments/accommodations, please complete the section in the application form.