Director of E-Commerce

Job description

Job Description: TTI Floor Care in Anderson, SC is looking for a Director of E-Commerce . The Director, E-Commerce will be responsible for driving rapid expansion across the company’s direct-to-consumer website and marketplace e-commerce businesses, including emerging social commerce platforms. This role owns performance across D2C and marketplace channels and translates data into actionable insights, optimization plans, and growth strategies. This position partners closely with marketing, sales, product and finance teams to improve traffic, conversion, marketplace performance, and digital revenue outcomes. The role begins as an individual contributor with opportunity to scale scope and team responsibility as the business grows. We are one of the largest floor care businesses in North America, owning three of the most iconic names in the industry—Hoover®, Dirt Devil® and Oreck®. Each of these premier brands has a rich history that we’re building on every day here at TTI Floor Care, a subsidiary of Techtronic Industries Co., Ltd. We’re home to not only iconic brands but also the floor care industry’s most talented individuals developing and marketing new products through inspiration, insight, and dedication to quality and innovation. We offer competitive wages and a comprehensive benefits package including tuition assistance, 401(k), medical/dental/vision coverage, vacation, and holidays. RESPONSIBILITIES / SKILLS D2C Performance Ownership: Own and optimize performance of the D2C e-commerce platform (Shopify), including conversion, average order value, traffic quality, and on-site merchandising. Marketplace Growth: Lead strategy and execution across e-commerce marketplaces, including TikTok Shop and other marketplace platforms, driving listing optimization, content quality, discoverability, and conversion. Social Commerce Expansion: Develop and execute growth strategies across TikTok marketplace and social commerce models, including testing, optimization, and scaling of winning approaches. Analytics & Reporting: Analyze e-commerce, marketplace, and digital performance data using GA4, platform analytics, and reporting tools to deliver clear and actionable insights. Insight Generation: Identify trends, performance drivers, and growth opportunities across channels and translate findings into execution plans. Performance Marketing Support: Partner on SEM, SEO, and PPC strategies to improve traffic acquisition efficiency and conversion outcomes. SEO & Site Optimization: Lead SEO and on-site optimization efforts across content structure, product pages, and technical elements to improve discoverability and conversion. Testing & Optimization: Develop and manage testing roadmaps across landing pages, product detail pages, offers, and user journeys to improve funnel performance. Cross-Functional Collaboration: Partner with brand, media, content, product, and finance teams to align e-commerce initiatives with business goals and campaign plans. Measurement Frameworks: Help develop and refine e-commerce measurement frameworks and dashboards that connect channel metrics to revenue and profitability outcomes. Roadmap Development: Build and maintain a prioritized e-commerce growth roadmap, identifying capability gaps, tools, and process improvements. Performs other related duties as assigned. CRITICAL SUCCESS FACTORS Interpersonal Skills – ability to quickly establish rapport and credibility with cross-functional stakeholders and external partners. Communication Skills – ability to clearly present performance results, insights, strategies, and recommendations to technical and non-technical audiences. Technical Skills – demonstrates expertise in e-commerce platforms, marketplace tools, web analytics, SEO/SEM/PPC, and digital performance measurement. Business Knowledge – strong understanding of D2C business models, marketplace economics, and digital revenue drivers. Analytical Skills – ability to translate complex performance data into actionable insights and prioritized growth actions. Execution Mindset – ability to operate hands-on, prioritize effectively, and drive measurable outcomes in a fast-growth environment. EDUCATION AND EXPERIENCE 5+ years of experience in e-commerce, D2C, or digital commerce performance roles Direct experience managing or optimizing Shopify or similar D2C platforms Experience with e-commerce marketplaces and social commerce platforms, including TikTok Shop preferred Working knowledge of GA4, SEO, SEM, and PPC performance marketing Experience turning analytics and performance data into actionable growth strategies Strong proficiency in Excel and PowerPoint; dashboard and visualization tools preferred Experience with A/B testing and conversion optimization preferred BS/BA degree preferred (Marketing, Analytics, Business, or related field) PHYSICAL REQUIREMENTS Prolonged periods of sitting at a desk and working on a computer. Must be able to lift up to 30 pounds at times.