Director of Field Marketing

Job description

This is a hands-on, strategic role at the intersection of marketing and sales, with the opportunity to shape the future of field marketing across the UK and Europe. As a new role, you’ll have real influence in defining how the region grows. You’ll partner closely with our UK sales, advocacy and partnerships teams, as well as Global Marketing, to plan and execute high-impact programs designed to influence specific accounts, industries, buying groups and in-house communities. You will be a regional expert who is deeply connected to our prospects, customers, and market landscape so you can craft regional experiences that convert interest into opportunity. Day to Day You Will Develop and execute regional field marketing strategies that align to company goals, pipeline objectives and regional account priorities – in collaboration with Sales, Customer Experience, Advocacy and Partnerships teams. Analyze local market trends, customer insights, and competitive landscape to inform these regional marketing plans. Define and own the field marketing calendar for the UK and Europe. Develop and execute the regional field marketing strategy, owning the end-to-end planning and delivery of industry events, webinars, customer workshops, executive experiences, and community conferences and engagements. Represent LawVu as a regional field ambassador across industry events and community-led initiatives. Create personalized, high-impact campaigns tailored to specific industries, personas, and buying stages - using an account-based approach to influence decision-makers and accelerate opportunities. Leverage marketing technology and data to identify high-intent accounts, measure engagement, and continuously improve field marketing effectiveness. Collaborate with Global Marketing to ensure regional activity reflects the LawVu brand, values, and Global Marketing goals. Support the partnerships team with co-marketing activity for key regional channel partners. Analyze the effectiveness of field marketing campaigns and report regularly on progress against company and campaign goals. Required Skills Minimum of 10 years of hands-on experience in B2B SaaS organizations, especially those with a sales-heavy go-to-market strategy. Proven success in managing field marketing programs and relationships with enterprise sales organizations Embodies strong organizational skills, ability to anticipate the needs of sales Ability to maintain an optimistic, approachable, and self-starter attitude Partnered with creative and content teams to ideate, optimize, and develop creatives relevant to Enterprise audiences across the UK region Worked in cross-functional matrix structures, contributing to the execution of integrated campaigns or field marketing. Strong desire to execute, drive impact, and demonstrate urgency with projects big and small. Happy to be “hands-on” — no task is too small or too big. Experience in the legal industry. What sets us apart: Monthly wellness allowance to use on whatever enables you to bring your whole self to work – gym membership, massage, childcare…the list goes on! Health insurance Extended paid parental leave Extra paid day off on your birthday Share options so you can have a piece of the pie Home office allowance set up for remote employees Why LawVu? At LawVu we support many types of flexible working arrangements that allow you to balance your work, your life and your passions. We offer the opportunity to get onboard a growth company early and the opportunity to participate in LawVu’s success through our incentive scheme. LawVu has rapidly expanding offices and our work environment encourages continuous improvement and future career development. Our collaborative and inclusive culture is one we’re immensely proud of. We know that a diverse workforce is a strength that enables us to better understand and serve customers and innovate successfully. From the moment you join, you’ll feel welcome and supported to do the best work of your life. Our team is only as strong as the culture it is built upon. Our core values are: Inspire and Delight: We go the extra mile to create experiences that inspire and delight our customers. Move Swiftly: We get things done quickly and efficiently. Dig Deeper: No challenge is too big. We embrace challenges, learn from mistakes, and share knowledge. Take Ownership: We take responsibility for our actions and their impact on the business. Back Yourself. Back Others: We support and respect each other, building a high level of trust. Bring Your Woo: We create a safe environment that fosters bringing your whole self to work. We are constantly working towards making LawVu one of the best places to work, for everyone. LawVu is committed to providing equality of opportunity, valuing diversity and promoting a culture of inclusion. We will ensure this by fostering a workplace where people feel safe to be themselves, are able to do the best work of their lives and fulfil their potential. We believe by bringing together our diversity of thoughts and backgrounds, we will develop a world class product for the equally diverse customers we serve. We make hiring decisions based on your experience, skills and passion. If you would like to apply and need reasonable adjustments or would like to note which pronouns you use at any point in the application or interview process, please let us know. LawVu is the AI-native operating system for in-house legal - the foundational layer that powers the entire legal function. Our intelligent platform connects legal intake, matters, contracts, spend, and reporting in one connected workspace, enabling legal teams to work smarter, move faster, and deliver measurable business value. Trusted by leading organizations including Discord, Employment Hero, Etsy, and many more, LawVu is helping legal teams transform from reactive service providers into strategic business partners. Founded in New Zealand, LawVu is a fast-growing global software company with customers and employees across North America, Europe, Australia, and New Zealand. Backed by leading venture capital firms, including Insight Partners and Airtree Ventures, we're creating a new category of LegalOS software purpose-built for modern in-house legal teams.