Director of Field Marketing (Home Remodeling)

Job description

Job description Overview The Replacement Sales Manager is responsible for leading, developing and managing a high-performing team of Replacement Sales Consultants (RSCs) whose primary objective is to grow market share and to achieve sales and customer satisfaction goals. This individual will coach, support, and hold the team accountable for executing our proven sales process and delivering completely satisfying, turn-key experience for homeowners purchasing replacement windows and doors. This leadership role involves coaching consultative selling techniques, driving consistent execution of our sales process, ensuring customer satisfaction, and supporting overall profitability goals. The Replacement Sales Manager spends more than 50% of their time in the field —conducting ride-alongs, observing customer interactions, and coaching performance—while actively reinforcing selling behaviors, product knowledge, and customer-first thinking. The Replacement Sales Manager plays a critical role in fostering a culture of performance, continuous improvement, and exceptional customer experience. This leader is expected to be data-driven, people-focused, and hands-on in the field to ensure team success. Sales Leadership & Coaching Lead, coach, and develop a team of Replacement Sales Consultants to consistently achieve individual and team sales goals. Conduct regular field ride-alongs to observe, coach, and reinforce the structured Replacement Sales Process. Talent Development & Team Building Recruit, hire, and onboard high-performing sales talent in collaboration with HR. Foster a positive, team-oriented sales culture that values professional growth, collaboration, and excellence. Customer Experience & Profitability Champion a customer-first mindset with every homeowner interaction; drive toward 100% “Very Satisfied” survey results. Address escalated customer concerns promptly and collaboratively with team members and internal departments. Cross-Functional Collaboration Partner with marketing and lead generation teams to maximize campaign ROI and conversion. Collaborate with the Installation and Operations teams to ensure smooth handoffs and successful installations. Education & Experience Bachelor’s degree in Business, Sales, Marketing, or related field preferred. 3+ years of proven sales leadership experience in consultative, in-home, or construction-based selling environments. Strong track record of coaching, motivating, and developing a high-performance sales team. Proficiency in CRM tools, Microsoft Office Suite, and use of smart devices. What We Offer: Competitive base salary + performance-based incentives Comprehensive health, dental, and vision insurance 401(k) with company match and access to financial planning services Paid Time Off (PTO), holidays, and volunteer time off Professional development opportunities Job Type: Full-time Pay: $170,000.00 - $200,000.00 per year Benefits: 401(k) matching Dental insurance Health insurance Life insurance Paid time off Vision insurance Schedule: Day shift Work Location: In person