Director of Funding Growth (Marketing)

Job description

**This position is listed on behalf of a partner company, which manages all applications and next steps. Our partner is looking for a Director of Funding Growth (Marketing) based in the United States.** Join a fast-growing fintech company at the intersection of digital marketing, equity crowdfunding, and alternative investments. As Director of Funding Growth, you will help innovative businesses attract investors and achieve their fundraising goals through effective, data-driven marketing strategies. You will work directly with entrepreneurs to develop tailored campaigns that maximize the visibility and performance of their fundraising offerings. This role combines strategic marketing leadership, client relationship management, and hands-on campaign execution. You will oversee fundraising performance, manage significant advertising budgets, and use analytics and emerging AI technologies to optimize results. Working in a dynamic, entrepreneurial environment, you will have the opportunity to collaborate with experienced founders, influence business growth, and contribute to the evolution of the fundraising industry. ### Accountabilities - **Fundraising Growth Strategy:** Take ownership of fundraising targets for companies featured on the platform, developing and implementing strategies to help them achieve their capital-raising objectives. - **Digital Marketing Execution:** Design, launch, and optimize integrated digital marketing campaigns tailored to each company's fundraising goals, audience, and investment proposition. - **Client Partnership:** Work directly with entrepreneurs and business leaders to understand their needs, advise them on marketing best practices, and help position their offerings effectively to potential investors. - **Campaign Performance and Reporting:** Establish measurable objectives, monitor key performance indicators, analyze campaign results, and deliver weekly performance reports with actionable insights. - **Email Marketing and Investor Engagement:** Develop and optimize email marketing initiatives and other digital communication strategies to increase audience engagement and drive investor interest. - **AI-Driven Marketing Innovation:** Leverage AI tools and emerging technologies to improve campaign efficiency, identify growth opportunities, and enhance marketing performance. - **Brand and Messaging Alignment:** Ensure all marketing strategies and communications remain consistent with the company's mission, positioning, and established guidelines. - **Continuous Optimization:** Identify performance gaps, troubleshoot challenges, and refine marketing strategies to improve conversion rates, fundraising outcomes, and overall return on investment. ## Requirements - **Education:** Bachelor's degree in Marketing, Business, Advertising, Communications, or a related field. - **Professional Experience:** At least 4 years of experience in full-cycle marketing and advertising, including strategic planning, campaign execution, and performance optimization. - **Budget Management:** Demonstrated experience managing substantial marketing and advertising budgets, including budgets of $1 million or more. - **AI Proficiency:** Practical experience using AI tools to support marketing strategy, campaign development, analysis, or operational efficiency. - **Digital Marketing Expertise:** Strong understanding of digital advertising, email marketing, audience targeting, campaign analytics, and conversion optimization. - **Client-Facing Experience:** Proven ability to build relationships with clients, understand their objectives, provide strategic recommendations, and manage expectations effectively. - **Performance Orientation:** A track record of setting measurable goals, monitoring results, and delivering against ambitious growth targets. - **Analytical and Problem-Solving Skills:** Ability to interpret quantitative data, identify trends, solve complex problems, and translate insights into actionable strategies. - **Communication Skills:** Excellent written and verbal communication skills, with the ability to explain marketing concepts clearly and work effectively with entrepreneurs and internal stakeholders. - **Organization and Adaptability:** Strong time-management skills, attention to detail, and the ability to prioritize multiple projects in a fast-paced environment. - **Professional Mindset:** Creative, dependable, adaptable, proactive, and comfortable taking ownership of challenging projects while maintaining a high standard of service. - **Entrepreneurial Drive:** A results-oriented mindset, a willingness to exceed expectations, and the motivation to thrive in a high-growth, team-driven environment. ## Benefits - **Competitive Compensation:** Opportunity to participate in an equity package, allowing eligible team members to share in the company's growth. - **Health Coverage:** 100% employer-paid health benefits. - **Retirement Planning:** Access to a 401(k) plan. - **Paid Time Off:** Unlimited vacation policy. - **Professional Development:** Mentoring programs and learning opportunities designed to support career growth and skill development. - **Direct Leadership Exposure:** Opportunities to work closely with company founders and experienced entrepreneurs while gaining hands-on experience in a growing industry. - **Career Growth:** The chance to take ownership of high-impact projects, develop new capabilities, and contribute directly to business expansion. - **Dynamic Work Environment:** An entrepreneurial, fast-paced setting that encourages innovation, accountability, and creative problem-solving. - **Equity Participation:** Potential to benefit from stock options and participate in the long-term value created by the business. - **Remote Work:** A remote opportunity based in the United States.