Director of Growth

**About the Role** We're hiring a Director of Growth to be the right hand to the VP of Digital. You'll own day-to-day execution of performance marketing across Meta, Google, YouTube, TikTok, CTV, and Affiliate, lead conversion rate optimization and manage the digital product roadmap for . This is a high-leverage role for an operator who can move fast across performance marketing, merchandising, UX, and engineering — translating strategy into daily action and measurable growth. You'll have meaningful ownership from day one and a direct line to senior leadership. ### What You'll Do **Performance Marketing** • Manage day-to-day execution and optimization of paid media across Meta, Google (Search, Shopping, PMax), YouTube, TikTok, CTV, and Affiliate. • Own pacing, budget allocation, and efficiency targets (ROAS, CAC, blended MER) across channels. • Partner with creative teams to brief, test, and scale new ad creative on a fast cadence. • Manage agency partners and in-house team; hold them accountable to weekly KPIs and monthly business reviews. • Build and maintain reporting that ties spend to revenue, new customer acquisition, and contribution margin. • Run a continuous incrementality testing program (geo holdouts, conversion lift, platform experiments) and use MMM signal to rebalance channel mix and decide where the next dollar goes. **Conversion Rate Optimization & Digital Product** • Own the CRO roadmap for — from homepage and PLP to PDP and checkout. • Plan, prioritize, and run a continuous A/B testing program; report on lift, significance, and learnings. • Use analytics, heatmaps, session replay, and customer feedback to surface the next highest-impact tests. • Partner with UX, creative, and engineering to translate insights into shipped, measurable changes. • Manage the feature roadmap for the e-commerce site — site search, navigation, personalization, account, and checkout. • Write briefs and requirement docs, prioritize the backlog with engineering, QA new features, and own launch readiness. • Maintain a clear point of view on what's next for the customer experience. ### What You'll Bring • 6–8 years of experience in digital, e-commerce, or performance marketing, ideally at a DTC or omnichannel apparel brand. • Track record of driving CRO wins through a structured, hypothesis-driven testing program. • Comfort writing briefs and requirement docs and shipping with a small engineering team. • Ability to zoom in and zoom out — equally comfortable in the weeds of a Meta or Google account (building campaigns, auditing structure, troubleshooting a buyer's work) and stepping back to drive paid strategy, channel mix, and full-funnel measurement. • Strong analytics chops — fluent in GA4, Shopify reporting, and at least one BI tool (Looker, Tableau, Omni, or similar). • Excellent written communication and the ability to operate cross-functionally with creative, brand, merchandising, and engineering. • Bias to action and comfort working in person with a tight, ambitious team. • Shopify Plus experience. • Apparel, fashion, or lifestyle brand background is a plus ### Logistics • Reports to: VP of Digital • Location: Buck Mason HQ, Los Angeles — onsite, 5 days/week • Type: Full-time, exempt