Director of Growth Marketing

Job description

Life insurance is a complex and consequential purchase that impacts hundreds of millions of Americans — and it's about to experience a massive AI transformation, impacting over 500,000 professionals today. We're building the AI-powered software, agents, and workflows that change how life insurance gets bought and sold, making it faster, smarter, and easier for advisors and their clients. We are a high-growth Series A company that has raised $35M from top-tier investors, including Thrive Capital (major investors in OpenAI, SpaceX, Stripe, Instagram, Spotify, and Slack), New York Life, and Northwestern Mutual. We're hiring a Director of Growth Marketing to own demand generation, performance marketing, product marketing, and the marketing engine that drives advisor acquisition. This is a senior role for a hands-on, AI-native performance marketer who has built and scaled growth functions inside B2B SaaS or fintech, and who treats AI tooling as a force multiplier on every part of the funnel. You'll own how we acquire advisors at scale: paid acquisition strategy, lifecycle marketing, growth experimentation, and attribution. You'll report directly to the CEO and work closely with our Brokerage team, including our Director of Brokerage Marketing who owns advisor engagement and retention, to translate spend into pipeline, and pipeline into revenue. ### What You'll Do - Own the performance marketing engine end-to-end — strategy, channel mix, budget allocation, creative direction, and execution across LinkedIn, Google, Meta, programmatic, and emerging channels. - Build the growth experimentation function — run rigorous, hypothesis-driven tests across paid and organic channels, and bring the discipline to kill what isn't working fast. - Drive advisor acquisition and activation — move the metrics that matter: CAC, LTV/CAC, MQL-to-SQL conversion, advisor activation rate, and payback period. - Own product marketing and positioning — tell the story of our platform and AI capabilities, landing new product launches, sharpening our messaging, and arming sales and prospects with materials that make us clear and compelling. - Stand up an AI-native growth stack — build and operate the agentic workflows, content pipelines, attribution models, and reporting that let a small team operate like a large one. You should be using AI to write, test, optimize, segment, personalize, and analyze daily. - Own lifecycle and email — design and run the nurture, activation, and re-engagement programs that turn cold advisor interest into placed cases. - Partner with sales and product — work closely with the brokerage and PCS sales teams to align on ICP, messaging, and what's actually converting at the close. - Measure everything — build the LTV/CAC, attribution, and funnel reporting that gives us a clear view of what's working, and present it to leadership and the board. - Lay the foundation for the team — as a senior IC today, you'll set the strategy, prove the model, and shape how the marketing function scales, including future hires. ### Who You Are - 7+ years in performance marketing or growth marketing at B2B tech enabled distribution, fintech, or vertical SaaS companies, with at least 3+ years owning paid acquisition and growth strategy. - You've helped scale a growth function before, ideally taking a B2B company from early-stage experiments to a repeatable acquisition engine. - You actively use AI in your marketing workflow and can talk about specific tools, prompts, and pipelines you've built or improved. - Product marketing chops — comfortable positioning a product, leading a launch, and translating technical and AI capabilities into customer value. - Strong across several performance marketing channels (LinkedIn Ads, Google Ads, Meta, programmatic, SEO, lifecycle/email) and excited to keep learning new ones. - Comfortable with attribution, cohort analysis, and the messy reality of measuring what's actually working. SQL skills are a plus. - You like building from scratch and you're not precious about doing the work yourself, but you also know when to ask for help. - You're a strong writer who can take something complicated and make it clear and compelling. - Bonus: experience marketing in a distribution based business, financial advisors, insurance professionals, or other high-trust, regulated B2B audiences. ### Comp & Benefits - Base salary: $200,000 – $240,000 - Meaningful equity in a Series A company - Full medical, dental, and vision (100% employer-paid for the individual) - 401(k), unlimited PTO, and parental leave - In our NYC office (4 days/week)