Director Of Influencer Marketing

Job description

We're looking for a world-class influencer operator to build influencer into Superpower's best acquisition channel. You run influencer like a paid media channel — with the rigor, scripting, and performance tracking that turns creators into a scalable growth engine. You'll own the full creator ladder — from 10K micro-influencers to multi-million-follower category leaders — plus scripting, whitelisting, contracts, and the performance dashboard that proves the channel works. ABOUT THE ROLE You'll own influencer marketing end-to-end from day one. You'll inherit a starting bench of creator relationships, a team that already knows how to script direct-response, and a massive untapped opportunity: every Huberman listener, every Levels affiliate is a Superpower customer in waiting. This is a player-coach role. Everyone at Superpower is an IC, including leadership — you'll set channel strategy and execute deal-by-deal. KEY RESPONSIBILITIES - Creator Ladder: Build the full ladder by end of year one — ~10–15 macro (1M+ followers), 30–40 mid-tier (100K–1M), 50+ micros (10K–100K); source across health, longevity, fitness, biohacking, fertility, women's health, and mental performance; lock in exclusive deals with the 10–15 most aligned creators in the category - Deal Structure: Move every deal to a hybrid model (performance + base, whitelisting rights baked in); reserve flat-fee deals for true brand-tier creators only; negotiate against creator agents, lawyers, and managers - Direct-Response Scripting: Partner with creative strategy to write hook-driven, persona-targeted scripts; build the script playbook — what hooks, formats, and angles actually convert - Whitelisting Program: Ensure every creator deal includes paid usage rights; partner with the Director of Media to repurpose creator content as paid ads on Meta and YouTube - Performance Tracking: Own CAC by creator, content type, and audience segment; build the monthly creator P&L; run quarterly retention analysis on creator-acquired customers - Team Leadership: Build and hire the influencer team — influencer manager, partnerships coordinator, and contract ops — as the program scales QUALIFICATIONS - Experience: - 5+ years in influencer marketing, with at least 2 leading the function at a DTC brand spending $1M+/year on creators - Personally sourced and closed deals across the full ladder — micros, mid-tier, and at least one 1M+ macro deal - Run a whitelisting program at scale - Skills: - Write direct-response scripts that perform — not briefs creators reinterpret - Read a creator's audience and predict their CAC within 25% - Negotiated contracts with creator agents and pushed back on industry-default terms - Mindset: - Bias toward DMing creators, not building decks about DMing creators - Comfortable with a high outreach rejection rate ABOUT SUPERPOWER Superpower is a new health system on a mission to extend and enhance human life. We started with lab testing, then data aggregation / digital twin, then an AI doctor, and now peptides. Over the past 6 months, we have grown 10x whilst halving CAC. Now we are gearing up for hyper growth. You can find more about us below: - superpower.com/series-a http://superpower.com/series-a - Superpower Overview https://www.notion.so/1f58444481d080e195dbe2e2e331b3df?pvs=21 - Culture at Superpower https://www.notion.so/Culture-at-Superpower-4321693ee66740e6ad92c449b54f42e2?pvs=21 Company Philosophies - We are all here to genuinely do our life’s best work - Insanely high talent bar, never settling. A players only (see Steve Jobs https://twitter.com/founderspodcast/status/1665442439715225600?s=46&t=PK-vWojaLurY6eXl341Thw) - We live to work as much as we work to live. But we sustainably espouse the superpower ethos of putting health first - We aim to set the gold standard for team health culture on the planet — live the ethos! Investors - Forerunner https://www.forerunnerventures.com/ (Top consumer healthcare VC in the world; early board members of Hims and Oura; Kirsten, founder of Forerunner, led our Series A) - 8VC https://8vc.com/ (leading health and bio investor) - Evan Moore https://www.linkedin.com/in/evanmoore/details/experience/ (Founder of Doordash; Partner at Khosla Ventures) - Cyan Bannister https://wellfound.com/p/cyantist (early investor into Uber and SpaceX, former partner at Founder’s Fund, regarded as one of the top angels in the world) - Balaji Srinivasan https://x.com/balajis (ex-Coinbase CTO and angel, ex-General Partner at a16z) - Arielle Zuckerberg https://www.linkedin.com/in/ariellezuckerberg/ (active angel, tech leader, relatively famous brother) - Cameron & Tyler Winklevoss https://winklevosscapital.com/portfolio/ - Susa Ventures https://susaventures.com/ (tier 1 healthcare VC) - Bond Capital https://www.bondcap.com/ (General Partner Jay Simons https://www.linkedin.com/in/jaysimons/' early-stage fund within Bond) - Long Journey Ventures https://www.longjourney.vc/ (investor in Uber, Notion, Loom, Affirm etc.) - Influencers - Shaan Puri https://x.com/ShaanVP (angel and podcast host of my first million) - Brooke Monke https://www.tiktok.com/@brookemonk_?lang=en (50 million followers across socials) - Logan Paul https://www.instagram.com/loganpaul/?hl=en - Steve Aoki https://www.instagram.com/steveaoki/ - Justin Mares https://x.com/jwmares (founder of Truemed) - Giannis Antetokounmpo https://www.instagram.com/giannis_an34 - Kylian Mbappé https://www.instagram.com/k.mbappe/ We’re proud to be a global team and welcome talent from around the world. We offer visa sponsorship and can support relocation to the United States for the right candidates. Much of our team is international, and we’re committed to building a team of top-tier talent.