Director of Marketing

Job description

Founded in 2016 with offices in Los Angeles (HQ), New York, and San Francisco, M13 is an early-stage (seed and Series A) venture capital firm that invests in visionary founders [building disruptive software businesses](https://www.m13.co/portfolio). We are a [full-stack partner](https://www.m13.co/people) with a deep bench of full-time operators to help you scale efficiently and build category-defining companies. We are hiring a Director of Marketing, to turn great ideas into even greater impact. From digital amplification to network and community building, this marketing leader will align and unify all our efforts — including events, content, and network engagement — into a single, robust strategy. M13 is looking to evolve from the emerging manager tier to establish itself as a leading venture capital firm. The Director of Marketing will work closely with senior leadership to align and execute a marketing strategy aimed at expanding the M13 network, enhancing our deal flow, and supporting our founders' success. The successful execution of this strategy will ensure founders, LPs, and GPs know who we are, what we stand for, and why partnering with M13 creates a competitive advantage. If you love blending strategy with creativity and love to build at the intersection of digital marketing and network and community engagement, this is your chance to make your mark. This role can be based in New York, NY or in Los Angeles, CA. # **What you’ll be doing:** - **Learn, develop, and align our strategy:** Gain a deep understanding of the marketing and networking priorities across the firm and partner with senior leadership to define, build and execute on a cohesive marketing and network strategy, ultimately gaining buy-in from partners across the firm. - **Lead brand amplification**: Oversee digital marketing (web, social, content distribution, SEO) and in‑person programming to tell the M13 story. - **Own network growth:** Build and nurture our network of founders, LPs, and GPs. Develop a network engagement plan and ensure regular touch points through events, Slack, newsletters, and other channels. - **Events & network strategy:** Coordinate with our events production team to deliver high‑impact IRL experiences that strengthen our ecosystem. - **Data & AI integration**: Work alongside M13’s technology team to track reach, engagement, and audience specificity, and explore AI‑powered tools to automate and scale network and marketing activities. - **Cross‑functional collaboration**: Provide clear communication and alignment across departments. - **Prioritization & execution:** Set clear KPIs and collaborate with our tech team on measurement systems. Make tough trade‑offs based on strategic goals, declining initiatives that don’t serve the vision. Communicate effectively with stakeholders on why decisions have been made. Measure progress and adjust tactics based on KPIs and feedback. # **What Success Looks Like:** - The firm is aligned around a shared marketing and network strategy, with clear and measurable objectives. - Marketing KPIs (reach, engagement, and audience specificity) and network KPIs (network growth, focus, and engagement) are well-established, communicated, and met. - M13’s increased brand reputation drives better deal flow, higher win rates, and effective investor relations. - Marketing and Network impact and efficacy are measured objectively, and data is used consistently to refine tactics and demonstrate impact. # **What you bring to the role:** - **Strategic marketing expertise:** Demonstrated experience developing and implementing comprehensive marketing communications and brand strategies. - **Data-driven mindset:** Ability to analyze key performance metrics and adjust marketing plans accordingly. - **A knack for aligning stakeholders:** Proven track record of aligning multiple stakeholders on a shared strategy and delivering large-scale projects end-to-end. - **Network & network-building experience:** Evidence of successfully building, growing, and maintaining professional networks or communities. - **Digital marketing & event expertise:** You're a proven integrated marketer with hands-on experience across paid, earned, owned, and event channels, plus comfortable using AI-powered tools to scale efforts. - **Strong communication & collaboration skills**: Excellent written and verbal communication abilities, with the confidence to navigate relationships with senior partners and cross-functional teams - **An analytical and adaptable working style:** Comfortable operating in a fast-paced environment that requires prioritization and the ability to say no to non-strategic activities; experience setting measurable KPIs and using data to refine tactics. - **Venture/startup ecosystem knowledge:** Deep understanding of the founder/venture ecosystem, with prior work in startups, venture capital, accelerators, or comparable environments. *Strong preference for candidates who have done this work at an early stage startup - inheriting a brand and amplifying it from 1 to 10.* # **What’s in it for you:** **One Team, One Dream:** A chance to work alongside world-class VC talent in a collaborative and developmentally-focused culture that is respectful, inclusive, diverse, and inspiring. You’ll do your life's best work here and have fun doing it. **Investment in Your Future**: Qualifications and level of impact in the role. Employees are also eligible for a 401(k) Retirement Plan with matching for all employees. **Comprehensive Health Package:** Medical, dental, and vision plans that are thoughtful and supportive of the needs of each M13 employee **Open PTO Policy:** We're focused on healthy work-life balance and, therefore, set no firm guidelines regarding how much time off each employee is permitted to take **Closing:** Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend only to apply to jobs when they check every box. So if you have what it takes but don't necessarily meet every single point on the job description, please still get in touch. We'd love to chat and learn more about what you want to do next in your career. **About M13** M13 provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity, or gender expression. We deeply understand the value of bringing together a team with different perspectives, educational backgrounds, and life experiences. We encourage people from underrepresented backgrounds to apply.