Director of Marketing

Job description

ABOUT CITIZEN At Citizen, the #1 safety app in the U.S., growth from marketing is critical to Citizen’s success. Citizen distributes thousands of user-generated videos daily to keep communities informed and empowered. With the majority of our content captured live at the scene of safety incidents, Citizen provides real-time visibility into what’s happening in cities across North America - something no other platform can match. Already known in every major U.S. city, Citizen is growing fast. We’re now looking for a Director of Marketing to expand upon the foundation and shepherd the organization to new heights. You will manage the marketing team to develop and execute go-to-market strategies, enterprise campaigns, creator partnerships and more to help bring our mission to millions of people each week. Overview We are looking for a Director of Marketing to manage Citizen's full marketing function across consumer and enterprise, reporting directly to the Founder/CEO. You will be accountable for strategy, execution, and outcomes across paid, organic, lifecycle, content, and brand, with a focus on three tracks: driving new installs, resurrecting lapsed users, and supporting cross-functional priorities including enterprise, partnerships, and product launches. This role manages one direct report and oversees relationships across three external agencies. The team is small, moves fast, and operates at the intersection of media, technology, and public safety. One non-negotiable: AI is not part of your workflow — it is the backbone of it. You have already rebuilt your operation around it. You are not catching up. You are always pushing the standard forward. Key Responsibilities Product Marketing and Cross-Functional Priorities • Lead go-to-market strategy for new feature launches, product moments, and city expansions, coordinating across paid, organic, and press to bring Citizen to new audiences • Support and grow strategic partnerships, identify new co-marketing and distribution opportunities, and serve as the marketing lead on deals that require cross-functional coordination • Own ad hoc projects and initiatives as the business evolves, from rebrands to research sprints to new channel experimentation, with the range and judgment to prioritize without being told what matters Enterprise Marketing Support • Partner closely with the enterprise sales team to build the foundation of a B2B marketing engine, from positioning and messaging to the assets that move deals forward • Develop and execute GTM strategies for enterprise verticals, creating pipeline and market presence that makes Citizen a known name before a sales rep ever makes a call • Build the collateral, campaigns, and content that shorten sales cycles, increase win rates, and establish Citizen Enterprise as the category leader in real-time safety intelligence Paid Media • Full ownership of paid install campaigns across Meta, TikTok, and Apple Search Ads with agency support • Manage budget allocation across broad top-of-funnel campaigns and targeted new market launches • Own creative testing frameworks, optimization cadence, and cross-channel attribution • Manage relationships and performance across three external agency partners, including budget accountability and creative output quality Creator Program • Creator program currently generates 13M video views per month, representing 10% of total monthly video watch time • Manage billing, payment systems, relationship management, and quality tracking for an ongoing creator roster • Goal: high-quality content that improves the in-app experience, increases time spent, and improves Week-1 retention AI-Powered Operations • Design and maintain the AI workflows that power the marketing operation: automated creative variants, real-time content monitoring, competitive intelligence, creator communications, and more • Tools in current use: Claude, Perplexity, ChatGPT, Gemini, HubSpot • The standard is AI running the execution layer with a human captaining strategy. You will be expected to push this forward, not catch up to it. This is how all of the above gets done — not a separate workstream How Success Is Measured • Net new sign-ups and CAC by channel, managed against LTV to maintain target LTV/CAC ratios on paid spend • MAU growth, broken into its two components — new user acquisition and lapsed-user resurrection — both owned and reported by this role • Creator program contribution to Week-1 retention and share of total watch time • Enterprise pipeline generated through marketing-sourced campaigns, content, and collateral Qualifications • A proven leader with 5-6 years in marketing with a track record of owning channels end-to-end, not coordinating them — managing people and agencies and knowing when to delegate and when to get in the weeds • Analytical and numbers-driven. You know what success looks like before a campaign launches, you track it while it runs, and you can tell the story of what happened and why when it's over • Strong visual instincts, fluent in design and video, and knows how to give creative direction that actually lands • Thrives in fast-paced environments, makes confident decisions without a complete picture, and does not need things to slow down to do good work • Strong writer across formats, from a punchy social caption to a sales one-pager to an executive brief • Genuinely fluent in AI for marketing. Not interested in it. Not experimenting with it. Fluent. Has rebuilt workflows around it, knows what the tools can and can't do, and is always paying attention to what's next • A news junkie who follows what's happening in real time, understands how cycles move, and knows how to connect Citizen's story to the moment. Experience across consumer and enterprise is a plus Salary Range This role offers a base salary of $160,000 - $210,000 per year, plus equity. Compensation & Benefits We offer competitive salary, equity, and a full benefits package, including: - At least one fully employer-sponsored medical plan option - Dental and vision coverage, with a small employee contribution - Unlimited PTO - Up to 14 weeks paid parental leave (for all parents) - Monthly tech stipend - Free mental health support - Hybrid work environment + catered lunches (NYC HQ) Diversity, Equity & Inclusion at Citizen Citizen is an equal opportunity employer. We’re building a team that reflects the diversity of the communities we serve — across race, gender identity, sexual orientation, age, ability, and background. We know that diverse teams make better decisions and build more effective products. If you don’t meet every listed qualification, we still encourage you to apply. Skills, potential, and lived experience matter.