Director of Marketing

Job description

Company Description Reasons to work for Accor? We are much more than a global leader. We welcome you as you are and with us you will find a profession and a brand that fits your personality. We support you in growing and learning every day. We make sure that your work has meaning in your life and that you can explore the limitless possibilities of Accor on your journey with us. At Accor, you can write every chapter of your story yourself, and together we can change the gastronomy and hotel industry of tomorrow. Discover the life that awaits you at Accor, visit https://careers.accor.com/. Do what you love, contribute to the community in the world, and dare to challenge the status quo! #BELIMITLESS Job Description • Develop and implement the annual marketing plan to support revenue and occupancy goals. • Oversee all content & messages across online & offline channels. • Manage the creation of all advertising and collateral materials to maintain brand consistency. • Deploy marketing activations, coordinate marketing campaigns, promotions, and partnerships throughout the year to support hotel goals. • Build strong relationships with tourism bureaus, community leaders, and media partners. Act as the liaison for the hotel on PR activities and media releases, as well as brand custodian • across all marketing channels and materials. • Supervise all photoshoots and creative projects that enhance hotel visibility. • Maintain consistent messaging and branding across all guest touchpoints. • Prepare and control the marketing budget for the hotel. • Track marketing expenses and measure ROI for all campaigns and initiatives. • Prepare marketing reports and present findings to the hotel leadership team and owner. • Lead, train, and motivate the Marketing & Communications team to achieve goals. • Set performance targets, monitor progress, and encourage team development. • Foster a collaborative and creative work environment. Đảm bảo mọi hoạt động tiếp thị tuân thủ theo tiêu chuẩn của khách sạn và tập đoàn. • Liaise with corporate office on global campaigns and implement guidelines. • Review vendor proposals and manage production of marketing materials, ensuring quality and cost control. • Develop and update SOPs related to marketing operations. Qualifications Bachelor’s degree in Marketing, Communications, Business Administration, or related field 5+ years’ experience in marketing/communications, ideally within the hotel industry Proven expertise in digital marketing, social media, and content management Strong understanding of media relations, influencer partnerships, and event marketing Excellent leadership skills with proven success in building and developing teams Ability to craft strategic marketing plans that directly impact business results Financially and analytically competent to manage marketing budgets and performance Additional Information Pullman Ninh Binh a 283 rooms hotel and located in the heart of Hoa Lu city. An upmarket Food and Beverage offerings with 3 Restaurants and 3 Bars and large meeting and events space. 3 swimming pools and large landscape. Food ConneXion an All Day Dining experience live cooking from our talented Chefs from around the world, located on the Lobby level and complimented with an outdoor and indoor seating overlooking the Atrium and lavish external landscape, with pizza baked together at the live kitchen gives Food ConneXion a place to be with family and friends. On the 27th floor we offer an innovative two in one concept of Cantonese cuisine and Mad Cow - Wine and Grill a signature Pullman steak restaurant. Our 28th floor we offer a roof top bar and a pool and guests can enjoy sunset together with a stunning view of Trang An. Great working environment and be part of pre-opening team.