Director of Marketing

*Are you ready to lead a legal marketing transformation?* *Do you excel at balancing strategic vision with hands-on execution?* *Can you drive data-driven marketing initiatives that generate real growth?* *Are you energized by preserving a polished brand while building a more performance-driven marketing function?* **Final question:** When faced with a challenge, do you get *excited* or run away? **\*\* IMPORTANT: TO APPLY \*\*** **If you have any questions, please email only.** - Please do not reach out through our website's contact information (telephone, email, or web chat) or via direct messaging on any social media platform. **To Apply: Submit your application by clicking the "Apply" button and applying on the Crisp Recruit page that opens.** **\*\*RECRUITERS DO NOT CONTACT\*\*** Christensen Law is a widely respected advocate for personal injury victims across Michigan. With a strong presence in Detroit, Ann Arbor, and Grand Rapids, our firm is renowned for its commitment to delivering powerful results and fighting tirelessly for our clients. Under the leadership of our esteemed attorneys, including founder David Christensen, we have successfully secured countless high-value verdicts and settlements, establishing a track record of excellence and integrity. Our practice areas encompass traumatic brain injuries, car accidents, wrongful death, and more, allowing us to offer comprehensive legal support to those in need of justice and compensation across the state. The Director of Marketing at Christensen Law is a pivotal role, aimed at enhancing our firm's marketing strategy to support our mission of compassionate client advocacy and justice. This role offers the unique opportunity to innovate and lead the transformation of our marketing function into a balanced brand and performance engine, focusing on quality lead generation and data-driven marketing outcomes. **What you’ll do:** - **Lead Generation:** Develop referral, former-client, and database marketing campaigns that strengthen relationships and generate qualified leads. - **Community Outreach:** Cultivate relationships with referral sources including attorneys, medical providers, and community organizations to enhance brand engagement. - **Digital Marketing:** Oversee digital initiatives including SEO and GEO, LSAs, Google Business Profiles, content marketing, social media, streaming, and digital campaigns, ensuring alignment with lead-generation goals. - **Vendor Management:** Manage key vendor relationships, including SEO, media buying, and commercial production partners, while evaluating performance and holding partners accountable. - **Team Leadership:** Mentor and develop a small internal marketing team to execute strategic initiatives and achieve marketing goals. - **Data-Driven Approach:** Use tools such as Lead Docket and HubSpot to analyze lead data, improve attribution, support campaigns, and report on ROI. - **Strategy and Execution:** Balance high-level strategy development with hands-on execution, participating actively in leadership discussions and making data-informed decisions. **What we’re looking for:** - **B2C Marketing Expertise:** Demonstrated experience in consumer marketing with a focus on high quality lead generation and measurable growth. - **Digital Marketing Proficiency:** Thorough understanding of SEO and GEO, digital advertising, and Google Business Profiles to drive performance marketing. - **Data Literacy:** Strong ability to interpret marketing metrics, evaluate performance, and connect marketing efforts to business outcomes. - **Leadership and Management:** Proven experience leading teams, managing marketing vendors, and maintaining strong interpersonal communication skills. - **Law Firm Experience:** Prior experience in law firm or legal marketing is preferred, though not mandatory for strong B2C candidates. - **Hands-On Execution:** Willingness to engage directly in marketing execution and team support, balancing strategic and operational responsibilities. **Why you should work here:** - **High Impact Role:** Shape the future of marketing for a very reputable personal injury law firm committed to client success and advocacy. - **Autonomy and Support:** Enjoy significant autonomy in executing marketing strategies with guidance from an experienced COO committed to modernizing the firm. - **Professional Environment:** Work in a polished, collaborative, and growth-oriented office environment that values professionalism and accountability. - **Growth Opportunities:** Experience personal and professional growth through leadership exposure and the opportunity to innovate marketing processes in a supportive setting. **Additional perks:** - **Health Insurance:** 100% employer-paid health coverage for employees and employer contribution to their families coverage. - **Retirement Plans:** Includes a 401(k) with employer contribution. - **Insurance Coverage:** Optional vision and dental insurance along with Aflac coverage options. - **Disability and Life Insurance:** 100% employer-paid Short-term and long-term disability coverage, plus $100,000 life insurance provided. - **Primarily Onsite Role:** This role is based primarily onsite in Southfield, Michigan, with limited flexibility considered when necessary. Join Christensen Law and make a meaningful impact by driving our marketing success and growth. If you are a strategic thinker with a hands-on approach to marketing execution, we invite you to apply and help us continue the pursuit of justice and excellence for those we serve.