Director of Marketing

Job description

Veeva Systems is a mission-driven organization and pioneer in industry cloud, helping life sciences companies bring therapies to patients faster. As one of the fastest-growing SaaS companies in history, we surpassed $3B in revenue in our last fiscal year with extensive growth potential ahead. At the heart of Veeva are our values: Do the Right Thing, Customer Success, Employee Success, and Speed. We're not just any public company – we made history in 2021 by becoming a [public benefit corporation](https://medium.com/@peter.gassner/public-benefit-corporation-pbc-486e1e9508a6) (PBC), legally bound to balancing the interests of customers, employees, society, and investors. As a [Work Anywhere](https://careers.veeva.com/work-anywhere/) company, we support your flexibility to work from home or in the office, so you can thrive in your ideal environment. Join us in [transforming the life sciences industry](https://www.youtube.com/watch?v=TaPSP8cCSKY&ab_channel=Forbes), committed to making a positive impact on its customers, employees, and communities. ### The Role We are seeking a Marketing Director to lead global marketing for Veeva Safety, our industry-leading pharmacovigilance platform. Partnering closely with strategy and product management, you will develop the positioning, messaging, value propositions, and go-to-market strategy for Veeva Safety. You will translate product vision and innovation, customer needs, and market opportunities into compelling stories that drive awareness, customer adoption, and business growth. You will own the product marketing strategy for Veeva Safety, working across product, strategy, sales, and regional marketing teams to bring new capabilities and innovations to market through product launches, release marketing, sales enablement, customer advocacy, and thought leadership—strengthening Veeva’s leadership in pharmacovigilance. You will shape how the market understands the value of Veeva Safety and help accelerate adoption across the life sciences industry. Success in this role requires a strategic product marketer who combines deep customer and market understanding with exceptional storytelling. You can simplify complex technologies into clear customer value, influence product and go-to-market decisions, and partner across the organization to deliver measurable business impact. You thrive in a collaborative, fast-paced environment and are equally comfortable developing long-term strategy and driving execution. ### What You'll Do - Build and lead a global organization that delivers against marketing goals, with clearly defined roles, succession plans, and employee success strategies - Develop and drive global marketing strategy and go-to-market execution for Veeva Safety, aligning marketing initiatives with business objectives and market opportunities - Partner with product management and market strategy to develop differentiated positioning, messaging, and value propositions that resonate with safety operations, pharmacovigilance, and safety science leaders - Lead global product launches and release marketing, translating product innovation into integrated campaigns that drive awareness, customer adoption, and growth - Develop annual integrated marketing plans in partnership with regional field marketing teams, ensuring consistent global messaging while enabling regional execution - Create thought leadership, customer advocacy, and sales enablement programs that strengthen Veeva’s leadership in pharmacovigilance - Develop compelling marketing content—including customer stories, presentations, website content, videos, webinars, and sales tools—that supports every stage of the customer journey - Partner with sales to improve customer engagement through effective messaging, competitive positioning, and sales enablement materials - Collaborate across product, strategy, sales, services, and corporate marketing to ensure coordinated execution of global marketing initiatives - Represent the voice of the customer by bringing market insights, competitive intelligence, and customer feedback into product and marketing strategies - Measure marketing performance, evaluate business impact, and continuously optimize programs to improve awareness, pipeline, and customer adoption ### Requirements - **Progressive Experience:** 10+ years of progressive experience leading marketing—including product marketing, go-to-market, integrated marketing, demand generation, field marketing—for complex B2B enterprise software or cloud solutions. Experience building global marketing programs and high-performing teams - **Marketing Leadership:** Proven success developing global marketing strategies and executing integrated go-to-market plans that drive market awareness, customer acquisition, adoption, retention, and business growth - **Product & Go-to-Market Strategy:** Experience developing product positioning, messaging, value propositions, and go-to-market strategies that differentiate products and successfully bring new innovations to market - **Integrated Marketing:** Experience leading integrated marketing programs across product launches, demand generation, customer marketing, sales enablement, thought leadership, digital marketing, events, webinars, and customer advocacy - **Cross-functional Leadership:** Proven ability to build trusted relationships and influence across product management, market strategy, sales, services, customer success, corporate marketing, and executive leadership to align priorities and deliver business outcomes - **Global Marketing Leadership:** Experience leading global marketing initiatives in partnership with regional teams, balancing a consistent global strategy with regional execution to maximize business impact - **Customer & Market Focus:** Strong understanding of customer needs, market dynamics, and competitive landscapes, with the ability to incorporate customer insights into marketing strategy, messaging, and go-to-market execution - **Analytical & Results-oriented:** Experience defining success metrics, measuring marketing performance, evaluating business impact, and optimizing programs based on data and customer insights - **Communication & Executive Presence:** Exceptional written, verbal, presentation, and storytelling skills, with the ability to communicate effectively with customers, executives, analysts, and internal stakeholders ### Nice to Have - Experience marketing high-value solutions to the life sciences industry - Experience with Marketo ### Interviewing with Veeva We value your time and believe in a transparent hiring process. Here is the process you can expect. - Follow the application process and submit your resume. - If moving to the interview stage, our process is as follows: 1. A conversation with the hiring manager 2. A personality assessment 3. A practical case exercise 4. A final conversation with our group's Senior Leader - Once all interviews are complete, the manager will be in touch with a final decision. ### Perks & Benefits - Medical, dental, vision, and basic life insurance - Flexible PTO and company paid holidays - Retirement programs - 1% charitable giving program ### Compensation - Base pay: $125,000 - $225,000 - The salary range listed here has been provided to comply with local regulations and represents a potential base salary range for this role. Please note that actual salaries may vary within the range above or below, depending on experience and location. We look at compensation for each individual and base our offer on your unique qualifications, experience, and expected contributions. This position may also be eligible for other types of compensation in addition to base salary, such as variable bonus and/or stock bonus.