Director of Marketing

Job description

About the Role We’re looking for a dynamic Director of Marketing to lead the marketing team and strategy at CodeHS. In this role, you’ll report directly to the CEO and oversee a talented team of marketers and creatives. You’ll own execution across channels, and lead initiatives that drive awareness, adoption, and engagement in schools and districts across the country. You’ll manage a team of marketing professionals, and this role will also be part of the leadership team. You’re the right fit in this role if you like to be high level with metrics and planning, but also get into the details of campaigns, emails, and events. You’re someone who thrives in an in-person environment where you can collaborate and coach your team. You're someone who is excited to dive into the latest AI tools and use them to augment your marketing work. Responsibilities - Develop and execute CodeHS’s marketing strategy to grow brand awareness and adoption across K–12 districts and schools. - Lead and mentor the Marketing Team, fostering a high-performing, collaborative, and creative culture. - Design and oversee multi-channel campaigns including email, social, content, paid media, and events to drive qualified leads and teacher engagement. - Refine brand positioning and messaging in alignment with company values and customer insights. - Collaborate cross-functionally with Revenue, Engineering, and Curriculum teams to ensure alignment on messaging, audience targeting, and campaign execution. - Oversee participation in conferences and education events, including strategy, booth design, and follow-up campaigns. - Manage marketing analytics and performance, using data to guide decisions and communicate impact to leadership. - Ensure consistency in marketing materials, customer communications, and digital content across platforms. - Set and manage marketing budgets, ensuring smart allocation of resources to maximize ROI. Qualifications - 5+ years of marketing experience, with at least 2 years leading a marketing team. - Experience managing full-time staff across different functions (e.g. content, design, social, campaigns). - Deep understanding of brand strategy, digital marketing, content, and demand generation. - Exceptional written and verbal communication skills. - Excellent project management skills - Strong analytical mindset and experience using marketing performance metrics to inform strategy. - Edtech, education, or SaaS experience is a plus. - Familiarity with marketing tools. Location Full Office - this role is a 5 days a week office role in the CodeHS Chicago Office in River North. Compensation: $115,000 to $175,000 (includes salary and bonuses) Our Audiences We primarily market to: - School and district administrators making curriculum and purchasing decisions - Computer science teachers who champion CodeHS in the classroom Why Join CodeHS? - Make a difference in education and student outcomes across the country - Collaborate with a smart, mission-driven team - Lead a growing marketing department with high-impact opportunities About CodeHS CodeHS is a comprehensive platform helping K-12 schools teach computer science. We provide curriculum, professional development, and a full software platform. CodeHS is used by millions of students and thousands of schools and districts around the US and the world. Mission The mission of CodeHS is to empower all students to meaningfully impact the future. We believe that in the 21st century, coding is a foundational skill, just like reading and writing. That’s why we say: Read, Write, Code. Coding and computer science are essential skills for students to learn and schools to teach.