Director of Marketing

Job description

Position Summary Edmonds Honor is an ultra-premium flavored bourbon rooted in heritage, culture, and purpose. Aged in Madagascar vanilla–soaked cognac casks, we honor the legacy of Edmond Albius while uplifting modern creators across art, culinary, and mixology. As we enter our scale phase, we are moving toward national expansion with intention—balancing brand equity, cultural credibility, and disciplined commercial growth. We are looking for a Director of Marketing who is a rare hybrid: a sophisticated brand architect and a hands-on operator. This is a role for a builder who thrives in lean, fast-moving environments and wants to own the commercial engine of a high-growth bourbon brand. Key Competencies & Responsibilities Brand Strategy & Marketing Leadership Translate high-level brand strategy into executable marketing plans that drive measurable growth. Line of sight to the marketing budget and P&L, ensuring every dollar is managed responsibly and tied to ROI. Establish and report on KPI/OKR dashboards that connect marketing spend directly to volume, velocity, and distribution quality. Translate brand strategy into clear, executable marketing plans Ensure consistency across: ○ Visual identity ○ Messaging and storytelling ○ Activations and content Act as the day-to-day steward of the brand, identifying risks, gaps, and opportunities in real-time. Consumer Engagement & Experiential Marketing Create elevated consumer experiences that bring the brand to life across tastings, launch events, cocktail experiences, sponsorships, nightlife activations, cultural partnerships, and private events. Identify opportunities to connect with target consumers through premium hospitality, music, art, fashion, culinary, travel, and lifestyle platforms. Lead event strategy from concept through execution, including creative direction, partner coordination, staffing, budgets, logistics, guest experience, and post-event reporting. Ensure every activation delivers a polished, premium, and memorable brand experience. Build strong local relevance in current footprint while supporting expansion into additional priority markets as needed. Develop programming that introduces consumers to the brand’s flavor profile, versatility, craftsmanship, and story in an authentic and compelling way. Trade Marketing & Sales Partnership Launch Toolkits: Own the creation of comprehensive unique programming launch toolkits and field materials to ensure market-ready excellence. Sell-In Narratives: Craft compelling narratives that empower sales and distributor partners to win on-premise and off-premise. Ensure brand consistency across all visual identities, messaging, and experiential programming. Commercial Partnership: Partner closely with Sales and Field teams to align marketing priorities with local market realities. Trade Visibility: Support programs that drive premium menu placements, backbar presence, and retail visibility. Liquid to Lips: Partner with field and project teams to execute elevated 'liquid to lips' experiences that drive trial and brand heat. Feedback Loops: Actively track field execution quality, providing insights that refine our marketing playbooks and repeatable systems. Digital, Social & Content Strategy Project lead and execute brand activations connected to: Art, culture, food, and lifestyle Key regional and national moments Manage oversight of logistics, partners, and agencies for events and programs Ensure experiences feel on-brand, elevated, and intentional Learn how to balance brand heat with scalability and repeatability Develop content that highlights cocktail culture, rum education, brand heritage, premium occasions, hospitality partnerships, and cultural relevance. Track social media performance, engagement, audience growth, campaign results, and content effectiveness. Use digital insights and consumer feedback to refine strategy and improve performance. Partnerships, PR & Cultural Relevance Identify and manage strategic partnerships that align with the brand’s upscale positioning, target audience, and growth priorities. Build relationships with tastemakers, bartenders, beverage directors, hospitality leaders, lifestyle influencers, media contacts, event producers, and cultural partners. Support PR initiatives, product launches, media opportunities, brand collaborations, sponsorships, and industry events. Represent the brand at tastings, account visits, events, trade shows, media opportunities, and community activations. Develop partnerships that connect the brand to relevant cultural spaces, including food, music, fashion, art, design, nightlife, travel, and luxury lifestyle. Ensure all partnerships feel authentic, brand-right, and commercially meaningful. Budget, Analytics & Performance Management Manage assigned marketing budgets across campaigns, events, partnerships, trade programming, content, promotional materials, and agency/vendor support. Track and evaluate marketing performance, including event ROI, campaign engagement, account impact, trade support, social performance, and sales-related outcomes. Provide regular reporting, insights, and recommendations to leadership. Use data, account feedback, consumer insights, competitive activity, and market trends to optimize marketing plans. Manage vendors, agencies, freelancers, and external partners to ensure work is delivered on time, on budget, and at a high standard. Maintain strong organization around timelines, deliverables, budgets, approvals, and post-program recaps. Professional Experience & Qualifications Bachelor’s degree in Marketing, Business, Communications, Hospitality, or related field preferred. Must be 21 years of age or older. 8+ years of progressive marketing experience, ideally within spirits, beverage alcohol, luxury goods, hospitality, lifestyle brands, CPG, or a related industry. (Early → Growth stage experience preferred) You are fluent in 'Narratives AND Numbers,' moving seamlessly from creative storytelling to data-driven performance tracking. You have a track record of owning programs end-to-end and prefer 'doing' over 'presenting'. Proven ability to build and execute marketing strategies that drive brand awareness, consumer engagement, and commercial growth. Experience managing experiential marketing, trade programming, sponsorships, partnerships, product launches, influencer campaigns, and content development. You understand the three tier system and how brands actually grow in the field through trial and advocate engagement. Ability to work cross-functionally with sales, distributors, agencies, retailers, hospitality partners, and executive leadership. Strong digital, social media, content, storytelling, and consumer engagement experience. Proficient in Microsoft Office Suite, Google Workspace, PowerPoint, Excel, CRM platforms, project management tools, and social media platforms. You are eager to develop capabilities in AI-enabled planning, creator advocacy models, and modern luxury positioning. Ability to manage budgets, vendors, timelines, and multiple priorities in a fast-paced environment. Willingness to travel as needed and work evenings or weekends for events, promotions, account activations, and market support. Valid driver’s license and reliable transportation preferred. Why Choose Us At Pronghorn, we don’t offer jobs — we offer impact. Every seat here is a chance to build, influence, and disrupt industries that weren’t designed with everyone in mind. We are culture shapers, talent developers, and brand builders who believe in doing meaningful work that leaves a legacy. When you join the Pronghorn network, you’re stepping into a community of leaders, creators, and innovators driving real change across the spirits industry. Here, your voice matters. Your ideas move. And your work shows up in real ways — in culture, in communities, and on shelves nationwide. We move fast. We lead boldly. And we invest in our people every step of the way. Salary Salary: $130,000 – $150,000 per year (based on experience, plus bonus potential) Work Authorization Due to the nature of these positions, we are unable to provide sponsorship for U.S. work authorization now or in the future. Equal Opportunity Employer Statement Pronghorn is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees and applicants. All qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. About Pronghorn Overview At Pronghorn, we are building a movement. Rooted in culture, innovation, and equity, we exist to create real pathways to success across the Spirits industry and beyond. Whether you're behind the scenes or at the forefront of the brand, working at Pronghorn means stepping into purpose. We believe in bold ideas, relentless execution, and creating space for people to show up fully as themselves — and win. Pronghorn Partner Collaboration At Pronghorn, we leverage powerful partnerships to build pathways. We proudly collaborate with some of the biggest and most respected names in the Spirits industry to connect bold talent with bold brands. Whether you’re supporting internal growth or contributing to a partner initiative, you’ll gain real-world exposure, strategic access, and unmatched insight into an industry that’s being reshaped in real time. Every role has the potential to intersect with our partner network — driving visibility, impact, and results that go far beyond the job description.