Director of Marketing

Job description

About Altura: Altura, LLC is a professional services firm focused on improving energy, environmental, and financial performance across all levels of our clients’ organizations. Altura has deep expertise in deriving value from building control systems, scaling from individual buildings to real estate portfolios. We leverage core skills in control system design and programming, engineering, project implementation, data analytics, commissioning, and financial analysis to identify and implement control project optimization at scale in order to achieve meaningful results for our clients. Altura is actively seeking a strategic, growth-minded Director of Marketing to help scale our impact, elevate our market presence, and build a modern demand-generation engine that aligns with our long-term business objectives. Desired Outcomes: Elevate Altura’s marketing program to achieve our 5-year business plan objectives Altura’s market presence and engagement KPIs grow consistently with priority audiences Altura’s branding is consistent across all media and channels (proposals, website, newsletter, social media, conferences, etc.) Altura’s seller-doers are elevated in their effectiveness through market intelligence and impactful marketing campaigns Scope / Responsibilities: Develop and execute Altura’s marketing strategy and plan and to support Trailmap goals and integration with the business plan Steward Altura’s brand identity, ensuring consistency in messaging, visual standards, and tone across all internal and external communications. Develop and manage the annual marketing budgets and leverage internal and external resources to build capacity and disciplined execution Manage internal and external (agency) resources Conduct market research to continually update target client trends, budgeting processes, and pain points; develop strategies for Altura to capitalize on the market intelligence Collaborate proactively with Studio Leads to understand their marketing needs and execute marketing strategies. Design and execute Account-Based Marketing (ABM) strategies targeting high-value enterprise accounts, working closely with Studio Leads and Sales Operations to connect with targeted organizations. Track key performance indicators (KPI’s) to monitor the effectiveness of marketing and business development activities and present findings to the Leadership Team; collaborate with the Director of Operations and Sales Operations to track and report on the KPIs Leverage AI tools strategically to increase internal efficiency and accelerate content ideation, while strictly maintaining Altura's high standards for technical accuracy, brand voice, and thought leadership integrity. Develop a streamlined knowledge-extraction process for Altura’s technical subject matter experts, minimizing their time investment while maximizing the creation of high-impact case studies, white papers, and conference presentations. Develop and oversee digital marketing tactics, including website optimization, SEO, social media, email marketing, and content marketing. Develop and maintain a library of content, qualifications, and resources for client presentations and conference speaking presentations. Oversee the strategic messaging and visual identity of competitive proposals; establish scalable proposal templates, boilerplate material, and standard operating procedures so that technical teams can efficiently execute standard RFPs without distracting from core strategic marketing initiatives. Required Qualifications: Minimum 7-10 years of B2B marketing experience, with at least 3-5 years in a strategic leadership or team-management role (e.g., Director, Senior Manager) Experience managing external creative agency resources Bachelor's Degree in Marketing or related field Location: Southern California (Irvine) location strongly preferred for close collaboration with executive leadership, with hybrid flexibility available. Core Competencies: High learning agility and a proven track record of rapidly mastering complex, highly technical B2B service offerings. Ability to quickly synthesize Altura's business model, competitive advantages, and market differentiators into high-performing growth strategies Ability to effectively communicate and collaborate with a diverse group of stakeholders, including contractors/partners, service area leaders, senior leadership, and client/project managers. Experience directing creative assets, brand standards, and media production. Ability to manage and maximize external creative agencies, designers, and copywriters to execute high-quality materials. Core Tenets: Tenacity looks like: Remaining focused on executing annual marketing strategies, not allowing day-to-day engagements distract from achieving our annual goals Personal Responsibility looks like: Owning the development and execution of Altura’s marketing strategy Meeting all deadlines and communicating proactively when this is not feasible Teamwork/Collaboration looks like: Working across stakeholder groups to find solutions Innovation Always looks like: Leading the team to adopt marketing best practices that may be considered scary or uncomfortable About Altura: Altura is proud to offer a generous total compensation package that includes base salary, bonus potential, and a comprehensive benefit package that includes health benefits (medical and dental plans), paid time off (vacation, sick and holiday), financial benefits (retirement plan with both match and annual company contribution, life insurance, short- and long-term disability, and commuter benefits). Additional benefits for regular full-time employees include fitness reimbursement, healthcare and dependent care pre-tax spending plans, tuition reimbursement, back-up daycare and family support benefits, EAP, work life assistance and a holiday contribution program. Base salaries will be determined by factors such as geographic location, education, skills, experience, and market considerations. For this role the annual base salary range is $140,000-$150,000 plus a performance bonus. Application instructions: candidates must submit a cover letter along with their resume in order to be considered. We pride ourselves on our company’s unique entrepreneurial, high-energy culture and flat organizational structure which empowers employees to take action and achieve results for our clients.